Software: Bold Upsell

Category: Ecommerce Upsell & Cross-Sell App

Primary Use: Post-purchase upsells, cross-sells, and average order value (AOV) optimization

Developer: Bold Commerce

Starting Price: From approximately $9.99/month (pricing may vary by store size and platform)

Free Trial/Plan: Free trial available

Platform: Web-based (cloud), ecommerce app integration

Official Website: boldcommerce.com (Bold Upsell app listing)

Bold Upsell is an ecommerce upsell and cross-sell application developed by Bold Commerce. The software enables online retailers to offer product upgrades, complementary products, and post-purchase offers designed to increase average order value.

What Is Bold Upsell?

Bold Upsell is a conversion optimization app focused on increasing revenue per transaction through upselling and cross-selling strategies. The platform allows merchants to present additional offers before checkout, during checkout, or immediately after purchase.

The system integrates directly with ecommerce stores and automatically triggers offers based on cart contents, purchase behavior, or predefined rules. Bold Upsell is commonly used by Shopify merchants and ecommerce brands looking to improve average order value (AOV).

The application operates as a cloud-based solution embedded within ecommerce platforms.

Who Uses Bold Upsell?

Common User Groups

Bold Upsell is used by:

  • Shopify store owners
  • Ecommerce brands
  • Direct-to-consumer (DTC) businesses
  • Online retailers
  • Merchandising teams
  • Marketing teams

The app is typically used by small to mid-sized ecommerce stores, with scalability options for larger retailers.

Typical Use Cases

Pre-purchase upsells

Retailers present upgrade options before checkout.

Post-purchase offers

Customers receive one-click upsell offers after completing an order.

Cross-sell campaigns

Businesses promote complementary products based on cart items.

Average order value optimization

Merchants increase cart totals through targeted offers.

Subscription upgrades

Stores encourage customers to upgrade to higher-value products or bundles.

Core Features

Pre-Purchase Upsell Offers

What it does:

Bold Upsell allows merchants to display upsell offers before checkout completion.

How users typically use it:

Customers are shown alternative or upgraded product options in the cart.

Key capabilities:

  • In-cart upsell popups
  • Product upgrade suggestions
  • Complementary product offers
  • Rule-based triggers
  • Custom offer messaging

Pre-purchase upsells aim to increase cart value before payment.

Post-Purchase Upsell (One-Click Offers)

What it does:

The app presents additional offers immediately after checkout.

How users typically use it:

Customers can accept offers without re-entering payment details.

Key capabilities:

  • One-click upsell acceptance
  • Time-limited post-purchase offers
  • Conditional offer triggers
  • Order editing support
  • Seamless checkout integration

Post-purchase offers reduce friction in the buying process.

Smart Targeting & Rules

What it does:

Bold Upsell allows rule-based targeting of offers.

How users typically use it:

Merchants create conditional logic based on cart contents.

Key capabilities:

  • Cart value-based triggers
  • Product-specific targeting
  • Collection-based rules
  • Quantity-based offers
  • Exclusion rules

Targeting ensures relevant upsell presentation.

Customization & Branding

What it does:

The app provides customization options for offer displays.

How users typically use it:

Retailers adjust design to match brand aesthetics.

Key capabilities:

  • Custom popup design
  • Brand color configuration
  • Custom messaging
  • Mobile-optimized layouts
  • CSS customization

Customization ensures consistency with store design.

Analytics & Performance Tracking

What it does:

Bold Upsell includes performance reporting dashboards.

How users typically use it:

Merchants track upsell acceptance rates and revenue impact.

Key capabilities:

  • Upsell conversion tracking
  • Revenue attribution reporting
  • Offer performance comparison
  • Acceptance rate monitoring
  • Data export options

Analytics support optimization of upsell strategies.

Ecommerce Platform Integration

What it does:

Bold Upsell integrates directly with ecommerce stores.

How users typically use it:

Offers sync automatically with product catalogs and checkout systems.

Key capabilities:

  • Shopify integration
  • Shopify Plus support
  • Checkout extensibility support
  • API-based integration

Integration allows real-time product updates.

Integrations and Compatibility

Ecommerce Integrations

Bold Upsell integrates with:

  • Shopify
  • Shopify Plus

Integration depth may vary depending on plan and checkout setup.

Additional Integrations

The app may integrate with:

  • Subscription apps
  • Other Bold Commerce products
  • Marketing automation tools (via platform integrations)

Platform Availability

  • Cloud-based ecommerce app
  • Embedded within Shopify admin
  • Mobile-compatible offers
  • No desktop installation required

Pricing Structure

(Pricing may change — verify on the official site or app marketplace.)

Bold Upsell offers subscription-based pricing.

Starter Plan — from approximately $9.99/month

Includes:

  • Basic upsell functionality
  • Limited offer rules
  • Core reporting
  • Shopify integration

Growth / Advanced Plans — higher-tier pricing

Includes:

  • Advanced targeting rules
  • Post-purchase one-click upsells
  • Expanded analytics
  • Increased offer limits
  • Enhanced customization

Enterprise Plan — custom pricing

Includes:

  • Shopify Plus support
  • High-volume store support
  • Advanced API integration
  • Dedicated support

Billing Options

  • Monthly subscriptions
  • Pricing may scale based on order volume
  • Shopify billing integration

Advantages and Limitations

Notable Advantages

  • One-click post-purchase upsells
  • Shopify-native integration
  • Rule-based targeting
  • Customizable offer displays
  • Performance tracking analytics

Potential Limitations

  • Primarily limited to Shopify ecosystem
  • Advanced features tied to higher-tier plans
  • May require configuration to avoid offer overload
  • Custom pricing for high-volume stores

Alternatives to Bold Upsell

Several platforms provide similar upsell and cross-sell functionality.

ReConvert

Post-purchase upsell and thank-you page optimization app.

Zipify OCU (OneClickUpsell)

One-click upsell tool for Shopify.

LimeSpot

Product recommendation and upsell engine.

Honeycomb Upsell Funnels

Conversion-focused upsell funnel builder.

These platforms support comparable average order value optimization strategies.

Frequently Asked Questions

What does Bold Upsell do?

Bold Upsell is an ecommerce app that enables pre-purchase and post-purchase upsell offers to increase average order value.

Is Bold Upsell cloud-based?

Yes. It operates as a web-based ecommerce app integrated with Shopify.

Does Bold Upsell support one-click upsells?

Yes. Post-purchase one-click upsell functionality is available.

Does Bold Upsell integrate with Shopify?

Yes. It is designed primarily for Shopify and Shopify Plus stores.

Who typically uses Bold Upsell?

Shopify store owners and ecommerce retailers commonly use the app.

Key Takeaways

Bold Upsell is a cloud-based Shopify-focused upsell app designed to increase average order value through pre-purchase and post-purchase offers. The platform supports rule-based targeting, one-click upsells, customization options, and revenue tracking analytics. Pricing begins at approximately $9.99 per month and scales based on features and store requirements.