Software: OnCrawl

Category: Technical SEO & Log File Analysis Platform

Primary Use: Website crawling, log analysis, and SEO data monitoring

Developer: OnCrawl (part of BrightEdge)

Starting Price: Custom pricing (enterprise quote-based)

Free Trial/Plan: Demo available

Platform: Web-based (cloud)

Official Website: oncrawl.com

OnCrawl is a cloud-based technical SEO and data analytics platform designed to help businesses analyze website structure, crawl behavior, and server log data. The platform focuses on combining technical SEO crawling with log file analysis for advanced optimization insights.

What Is OnCrawl?

OnCrawl is a SaaS SEO platform founded in 2013. It provides large-scale website crawling and log file analysis to help organizations understand how search engines interact with their sites.

The platform connects crawl data, log data, and search performance metrics into unified dashboards for technical analysis.

OnCrawl operates entirely in the cloud and is designed for large websites and enterprise environments.

Who Uses OnCrawl?

OnCrawl is commonly used by enterprise SEO teams, ecommerce companies, large publishers, and digital marketing agencies. It is particularly suited for organizations managing complex websites with thousands or millions of URLs.

Enterprise brands use OnCrawl to analyze crawl budget distribution. Ecommerce sites use it to monitor product page indexing. Agencies use it for technical SEO audits on large-scale sites.

Core Features

OnCrawl provides cloud-based website crawling to analyze technical SEO elements.

Log file analysis tools track how search engine bots crawl and access site pages.

Crawl budget optimization tools identify under-crawled or over-crawled areas of a site.

Internal linking analysis evaluates link distribution and orphan pages.

Indexation monitoring tracks which pages are eligible for indexing.

Technical SEO dashboards display data on redirects, status codes, canonical tags, and metadata.

Custom segmentation tools allow filtering data by page type or category.

Scheduled crawls enable continuous monitoring of site health.

Data visualization dashboards provide charts and performance indicators.

Integrations and Compatibility

OnCrawl integrates with Google Analytics and Google Search Console.

The platform supports integration with server log files for detailed crawl analysis.

API access is available for enterprise reporting and data export workflows.

Export options allow sharing data with BI tools and reporting systems.

OnCrawl operates via web-based dashboards and cloud infrastructure.

Pricing Structure

OnCrawl offers custom enterprise pricing based on crawl volume, log file analysis needs, and feature modules.

Pricing is typically structured through annual contracts tailored to website size and complexity.

Higher-tier agreements may include onboarding services, technical support, and advanced data storage options.

Advantages and Limitations

OnCrawl combines crawl data with log file analysis, supporting detailed technical SEO diagnostics. Its cloud-based infrastructure allows large-scale crawling without local resource constraints.

However, pricing is generally structured for mid-sized to enterprise organizations. Implementation may require technical expertise for log file configuration. The platform focuses primarily on technical SEO rather than keyword research or backlink analysis.

Alternatives to OnCrawl

Several platforms provide similar technical SEO functionality. Sitebulb offers desktop and cloud-based crawling. Screaming Frog SEO Spider supports detailed crawl analysis. Deepcrawl provides enterprise-level site auditing. Botify combines crawl and log analysis tools.

Each alternative differs in pricing structure, scalability, and feature specialization.

Frequently Asked Questions

What does OnCrawl do?

OnCrawl is a technical SEO platform that analyzes website structure and search engine crawl behavior.

Is OnCrawl cloud-based?

Yes. OnCrawl operates as a web-based SaaS platform.

Does OnCrawl support log file analysis?

Yes. Log file analysis is a core feature.

Who typically uses OnCrawl?

Enterprise SEO teams, ecommerce companies, and large publishers commonly use the platform.

Key Takeaways

OnCrawl is a cloud-based technical SEO and log file analysis platform designed for large-scale website optimization. It includes full-site crawling, crawl budget analysis, internal link evaluation, log file integration, scheduled monitoring, and analytics integrations. Pricing is custom and typically structured for enterprise-level websites managing high URL volumes.