Software: Drip

Category: Ecommerce CRM & Marketing Automation Platform

Primary Use: Email marketing, customer segmentation, and ecommerce automation

Developer: Drip (formerly part of Leadpages)

Starting Price: Plans typically start from approximately $39/month (pricing varies by subscriber count)

Free Trial/Plan: Free trial available

Platform: Web-based (cloud)

Official Website: drip.com

Drip is a cloud-based ecommerce CRM and marketing automation platform designed to help online stores personalize customer communication and automate lifecycle marketing campaigns. The software combines email marketing, behavioral tracking, and advanced segmentation within a single system.

What Is Drip?

Drip is a SaaS marketing automation platform founded in 2013. It is specifically focused on ecommerce businesses and online retailers seeking behavior-driven email automation.

The platform tracks customer interactions such as product views, cart activity, and purchase behavior. These actions can trigger automated campaigns designed to nurture leads, recover abandoned carts, and increase repeat purchases.

Drip operates entirely online and does not require installation.

Who Uses Drip?

Drip is commonly used by ecommerce brands, direct-to-consumer (DTC) businesses, subscription box companies, and online retailers. It is particularly suited for businesses selling physical or digital products through ecommerce platforms.

Marketing teams use Drip to create automated product recommendation emails and customer lifecycle campaigns. Ecommerce operators use it to segment customers based on purchase history and engagement behavior.

Core Features

Drip provides email marketing tools that allow businesses to create newsletters and promotional campaigns using a visual builder. Emails can be personalized using dynamic fields such as product names, purchase history, or browsing activity.

Automation workflows are a central feature. Users can build visual automation sequences triggered by events such as product views, cart abandonment, completed purchases, or subscription sign-ups. Conditional logic allows branching paths based on user behavior.

Customer segmentation tools enable highly targeted messaging. Contacts can be segmented by tags, purchase frequency, lifetime value, or engagement metrics. This allows personalized campaigns tailored to specific customer groups.

Drip includes ecommerce revenue tracking. The platform connects sales data to email campaigns, allowing users to measure revenue generated from specific automation flows or broadcasts.

Lead capture tools such as pop-ups and embedded forms are included for list growth. The system also supports A/B testing for email subject lines and content variations.

Analytics dashboards provide performance metrics including open rates, click-through rates, revenue attribution, and subscriber growth trends.

Integrations and Compatibility

Drip integrates with ecommerce platforms such as Shopify, WooCommerce, and Magento. It also connects with payment processors, membership platforms, and CRM tools.

API access is available for custom integrations. The platform integrates with Zapier to support extended automation workflows.

Because it is cloud-based, Drip is accessible via modern web browsers without installation.

Pricing Structure

Drip offers subscription-based pricing that typically starts at approximately $39 per month. Pricing increases based on the number of active subscribers in the account.

All core features are generally included in standard plans, with pricing scaling primarily by contact count rather than feature restrictions.

Billing is available monthly or annually, with discounted pricing often available for annual subscriptions.

Advantages and Limitations

Drip is designed specifically for ecommerce businesses, offering behavior-based automation and revenue tracking features. Its segmentation tools allow detailed targeting based on purchase and browsing behavior.

However, pricing increases as subscriber lists grow. Businesses without ecommerce-focused needs may find broader marketing automation platforms more suitable. Advanced CRM features outside ecommerce contexts may be limited.

Alternatives to Drip

Several platforms provide similar ecommerce marketing automation functionality. Klaviyo focuses on ecommerce email and SMS marketing. ActiveCampaign combines automation and CRM tools. MailerLite provides cost-effective email campaigns. Brevo supports both marketing and transactional messaging.

Each alternative differs in pricing structure, ecommerce specialization, and automation depth.

Frequently Asked Questions

What does Drip do?

Drip is an ecommerce marketing automation platform that supports email campaigns, behavioral segmentation, and lifecycle automation.

Is Drip cloud-based?

Yes. Drip operates as a web-based SaaS platform.

Does Drip integrate with Shopify?

Yes. Shopify integration is supported.

Can Drip automate abandoned cart emails?

Yes. Cart abandonment automation is one of its core features.

Who typically uses Drip?

Ecommerce brands and online retailers commonly use the platform.

Key Takeaways

Drip is a cloud-based ecommerce CRM and marketing automation platform designed to support personalized email campaigns and behavior-driven customer journeys. The software includes segmentation tools, revenue tracking, automation workflows, and ecommerce integrations. Pricing typically begins at approximately $39 per month and scales based on subscriber count.