Software: Freshmarketer

Category: Conversion Rate Optimization (CRO) & Marketing Automation Platform

Primary Use: A/B testing, personalization, behavioral targeting, and marketing automation

Developer: Freshworks

Starting Price: Free plan available; paid plans typically start from approximately $19/month (pricing may vary by contacts and features)

Free Trial/Plan: Free plan available

Platform: Web-based (cloud)

Official Website: freshworks.com/marketing

Freshmarketer is a cloud-based conversion rate optimization (CRO) and marketing automation suite designed to help businesses improve website performance, personalize user experiences, and increase conversions. It combines experimentation tools with customer engagement features.

What Is Freshmarketer?

Freshmarketer is a SaaS marketing platform developed by Freshworks. It was originally launched as a standalone CRO tool and later expanded into a broader marketing automation solution.

The platform enables businesses to test website variations, analyze visitor behavior, segment audiences, and automate customer journeys. It integrates experimentation and engagement workflows into a unified dashboard.

Freshmarketer operates entirely online and does not require installation.

Who Uses Freshmarketer?

Freshmarketer is commonly used by ecommerce brands, SaaS companies, digital marketers, product teams, and mid-sized businesses. It is particularly suited for businesses focused on improving website conversion rates and customer engagement.

Marketing teams use Freshmarketer for A/B testing and campaign automation. Product teams use it to analyze user behavior and optimize landing pages. Ecommerce businesses use it to personalize shopping experiences.

Core Features

Freshmarketer provides A/B testing tools that allow users to create variations of web pages and measure performance differences. Users can test headlines, layouts, calls-to-action, and other elements.

Multivariate testing is supported in certain plans, enabling testing of multiple variables simultaneously.

Heatmaps and session replay tools track user interactions, clicks, scroll behavior, and navigation patterns. These insights help identify friction points in the user journey.

Personalization features allow businesses to display targeted content based on visitor behavior, location, device type, or segmentation rules.

The platform includes marketing automation tools such as email campaigns, drip sequences, and behavior-based triggers. Users can design customer journeys with visual workflow builders.

Audience segmentation tools enable businesses to categorize users based on demographic and behavioral data.

Analytics dashboards provide insights into campaign performance, conversion rates, visitor engagement, and experiment results.

Integrations and Compatibility

Freshmarketer integrates with other Freshworks products, including CRM and customer support tools. It also connects with ecommerce platforms and marketing tools.

API access is available for custom integration. The platform supports integration with analytics tools and advertising platforms.

Freshmarketer is accessible via modern web browsers and includes tracking scripts that can be embedded into websites.

Pricing Structure

Freshmarketer offers a free plan with limited features and contact restrictions. Paid plans typically start at approximately $19 per month and increase based on the number of contacts and advanced feature access.

Higher-tier plans include advanced automation workflows, personalization tools, and multivariate testing capabilities.

Enterprise pricing is available for large organizations requiring expanded usage limits and dedicated support.

Billing is available monthly or annually, with annual subscriptions often providing discounted pricing.

Advantages and Limitations

Freshmarketer combines CRO tools such as A/B testing and heatmaps with marketing automation features in a single platform. Integration with the Freshworks ecosystem supports unified customer data management.

However, advanced experimentation features may require higher-tier plans. Pricing scales based on contact volume. Implementation may require technical setup for tracking scripts and personalization rules.

Alternatives to Freshmarketer

Several platforms provide similar CRO and marketing automation functionality. Optimizely focuses on experimentation and personalization. VWO offers A/B testing and behavioral analytics tools. HubSpot Marketing Hub includes automation and landing page testing features. Unbounce provides landing page optimization tools.

Each alternative differs in pricing structure, experimentation depth, and automation capabilities.

Frequently Asked Questions

What does Freshmarketer do?

Freshmarketer is a conversion rate optimization and marketing automation platform that supports A/B testing, personalization, and campaign automation.

Is Freshmarketer cloud-based?

Yes. Freshmarketer operates as a web-based SaaS platform.

Does Freshmarketer offer a free plan?

Yes. A limited free plan is available.

Can Freshmarketer run A/B tests?

Yes. A/B testing is one of its core features.

Who typically uses Freshmarketer?

Ecommerce brands, SaaS companies, and marketing teams commonly use the platform.

Key Takeaways

Freshmarketer is a cloud-based CRO and marketing automation suite developed by Freshworks. It includes A/B testing, heatmaps, personalization tools, and customer journey automation features. Pricing begins with a free plan and paid subscriptions typically start at approximately $19 per month, scaling based on contact volume and feature access.