Software: Lumen5

Category: AI Video Creation Platform

Primary Use: Turning text content into social and marketing videos

Developer: Lumen5 Technologies Ltd.

Starting Price: Free plan available; paid plans from approximately $29/month (pricing may vary)

Free Trial/Plan: Free plan available

Platform: Web-based (cloud)

Official Website: lumen5.com

Lumen5 is a cloud-based video creation platform designed to help businesses, marketers, and content creators produce short-form marketing videos using AI-assisted tools. The software converts blog posts, articles, and text content into video presentations optimized for social media and digital marketing.

What Is Lumen5?

Lumen5 is an AI-powered video creation tool that enables users to transform written content into engaging video formats. Founded in 2017, the platform focuses on simplifying video production for users without professional video editing experience.

The system uses artificial intelligence to analyze text and automatically suggest scene layouts, visuals, and transitions. Users can customize branding elements, adjust text overlays, and incorporate stock media into their videos.

Lumen5 operates entirely in the cloud and does not require video editing software installation. It is accessible through a web browser interface.

Who Uses Lumen5?

Common User Groups

Lumen5 is used by:

  • Digital marketing teams
  • Social media managers
  • Content creators
  • Bloggers
  • Ecommerce brands
  • Agencies
  • Corporate communications teams

The platform supports individuals and organizations seeking to create video content efficiently.

Typical Use Cases

Blog-to-video conversion

Users convert blog articles into social media videos.

Social media marketing

Teams create short-form promotional videos for platforms like LinkedIn, Facebook, and Instagram.

Brand storytelling

Organizations produce branded videos for marketing campaigns.

Internal communications

Companies create announcement and update videos.

Product promotion

Businesses design short promotional videos for products or services.

Core Features

AI Text-to-Video Conversion

What it does:

Lumen5 automatically converts text content into structured video scenes.

How users typically use it:

Users paste a blog URL or text into the platform, and the system generates a draft video layout.

Key capabilities:

  • Automatic scene generation
  • Text summarization
  • Scene suggestions
  • Smart formatting
  • Content repurposing tools

The AI system assists with organizing text into visual segments.

Drag-and-Drop Video Editor

What it does:

Lumen5 provides a visual editor for customizing videos.

How users typically use it:

Users adjust scenes, add images or video clips, and modify text overlays.

Key capabilities:

  • Drag-and-drop editing
  • Scene rearrangement
  • Text customization
  • Media upload support
  • Layout adjustments

The editor is designed for ease of use without advanced editing skills.

Media Library & Stock Assets

What it does:

The platform includes access to stock photos, videos, and music.

How users typically use it:

Users search the media library to match visuals with their content.

Key capabilities:

  • Integrated stock image library
  • Stock video clips
  • Music tracks
  • Media search tools
  • Custom media uploads

Stock availability may vary by subscription tier.

Branding & Customization

What it does:

Lumen5 allows users to apply brand-specific elements to videos.

How users typically use it:

Users configure brand kits to maintain consistent visual identity.

Key capabilities:

  • Logo uploads
  • Custom fonts (higher tiers)
  • Brand color presets
  • Watermark control
  • Outro/intro templates

Branding features support consistent marketing output.

Video Formats & Resizing

What it does:

The platform supports multiple aspect ratios for different platforms.

How users typically use it:

Users select formats optimized for social media distribution.

Key capabilities:

  • Square (1:1) videos
  • Vertical (9:16) videos
  • Landscape (16:9) videos
  • Platform-specific templates
  • Quick resizing tools

This feature helps tailor videos for specific channels.

Collaboration & Team Features

What it does:

Lumen5 supports collaborative workflows in higher-tier plans.

How users typically use it:

Teams share projects and manage brand assets centrally.

Key capabilities:

  • Multi-user access
  • Shared media libraries
  • Brand asset management
  • Workspace organization
  • Project sharing

Team features are typically included in business-level plans.

Integrations and Compatibility

Content Import

Lumen5 supports:

  • Blog URL imports
  • RSS feed integration
  • Manual text input
  • Social content repurposing

These tools enable content reuse across formats.

Platform Compatibility

  • Web-based SaaS platform
  • Accessible via modern browsers
  • No desktop software required
  • Video exports for social media distribution

Supported Distribution Channels

Videos created in Lumen5 can be published to:

  • Facebook
  • Instagram
  • LinkedIn
  • YouTube
  • Twitter (X)
  • Websites and landing pages

Export capabilities depend on plan limits and resolution settings.

Pricing Structure

(Pricing may change — verify on the official site.)

Lumen5 offers tiered pricing based on features, branding options, and export quality.

Free Plan — $0

Includes:

  • Limited video exports
  • Lumen5 branding watermark
  • Basic templates
  • Limited media access

The free plan includes export and feature restrictions.

Starter Plan — from approximately $29/month

Includes:

  • No Lumen5 watermark
  • Higher video resolution
  • Expanded template access
  • Limited brand customization

Professional Plan — from approximately $79/month

Includes:

  • Multiple brand kits
  • Advanced customization
  • Expanded stock library
  • Higher resolution exports

Business / Enterprise Plans — custom pricing

Includes:

  • Team collaboration features
  • Custom templates
  • Dedicated support
  • Advanced branding controls
  • High-resolution exports

Enterprise tiers support large marketing teams.

Billing Options

  • Monthly billing
  • Annual discounts available
  • Pricing scales by features and branding capabilities

Advantages and Limitations

Notable Advantages

  • AI-assisted text-to-video creation
  • Drag-and-drop editing interface
  • Built-in stock media library
  • Multiple export formats
  • Free plan available

Potential Limitations

  • Advanced branding requires paid plans
  • Export resolution limits vary by tier
  • Internet connection required
  • Limited advanced video editing controls compared to professional software

Alternatives to Lumen5

Several platforms provide similar AI-powered video creation tools.

Pictory

Offers AI video generation from long-form content.

InVideo

Provides customizable templates and video editing tools.

Animoto

Focuses on drag-and-drop video creation.

Canva Video

Includes video editing within the Canva design platform.

These platforms support content-to-video workflows with varying features and pricing models.

Frequently Asked Questions

What does Lumen5 do?

Lumen5 is an AI-powered platform that converts text content into marketing videos.

Is Lumen5 cloud-based?

Yes. Lumen5 operates as a web-based SaaS platform.

Does Lumen5 offer a free plan?

Yes. A free plan is available with limited features and branding.

Can Lumen5 convert blog posts into videos?

Yes. Users can paste a blog URL or text to generate a draft video.

Who typically uses Lumen5?

Marketing teams, bloggers, social media managers, and content creators commonly use the platform.

Key Takeaways

Lumen5 is a cloud-based AI video creation platform designed to transform written content into marketing videos. The software includes text-to-video conversion, drag-and-drop editing, stock media access, and branding customization tools. It offers a free plan alongside tiered subscriptions that expand features, export quality, and collaboration capabilities.