Software: Synthesia

Category: AI Avatar Video Creation Platform

Primary Use: AI-generated spokesperson videos, training content, and corporate communications

Developer: Synthesia Ltd.

Starting Price: Plans typically start from approximately $22–$30/month (pricing may vary by billing cycle and video minutes)

Free Trial/Plan: Demo available

Platform: Web-based (cloud)

Official Website: synthesia.io

Synthesia is a cloud-based AI video generation platform designed to help businesses create professional videos using AI-generated avatars and text-to-speech technology. The platform focuses on corporate training, internal communication, marketing, and localization.

What Is Synthesia?

Synthesia is a SaaS AI video creation platform founded in 2017. It allows users to create videos by typing a script, selecting an AI avatar, and generating a video with synthetic voice narration.

The platform eliminates the need for traditional video production processes such as filming, actors, cameras, and studio setups.

Synthesia operates entirely online and does not require installation.

Who Uses Synthesia?

Synthesia is commonly used by enterprise organizations, HR teams, training departments, marketing teams, educational institutions, and global companies. It is particularly suited for businesses producing training videos and multilingual content at scale.

Corporate teams use Synthesia to create onboarding and compliance training videos. Marketing teams use it for product explainers. Educational organizations use it for instructional content.

Core Features

Synthesia provides AI avatar generation tools that allow users to select from a library of digital presenters.

Text-to-video functionality converts written scripts into narrated video presentations.

Multilingual support includes voice generation in multiple languages and accents.

Custom avatar creation may be available in higher-tier plans for branded video production.

Template libraries provide layouts for corporate training, marketing, and explainer videos.

Screen recording and slide upload features allow integration of presentation content into AI videos.

Collaboration tools enable team-based video creation and review workflows.

Export options support various video resolutions depending on subscription tier.

Integrations and Compatibility

Synthesia supports exporting videos for platforms such as YouTube, learning management systems (LMS), corporate portals, and social media platforms.

The platform may integrate with learning and HR systems through enterprise configurations.

API access may be available in higher-tier plans for automated video generation workflows.

Synthesia operates via web-based dashboards and cloud infrastructure.

Pricing Structure

Synthesia offers subscription-based pricing with plans typically starting at approximately $22–$30 per month for limited video minutes.

Higher-tier plans include additional video minutes, advanced avatar options, custom avatars, and enterprise features.

Enterprise pricing is custom and based on usage volume and feature requirements.

Billing is available monthly or annually, with annual subscriptions often offering discounted pricing.

Advantages and Limitations

Synthesia enables video production without cameras or actors, supporting scalable content creation. Multilingual voice support allows global content localization.

However, video generation is limited by monthly minute allowances depending on subscription tier. Custom avatar creation may require higher-tier or enterprise plans. Creative flexibility may be more structured compared to traditional video editing tools.

Alternatives to Synthesia

Several platforms provide similar AI avatar and video generation functionality. Runway focuses on generative AI video editing. Pictory converts text to marketing videos. HeyGen supports AI spokesperson videos. D-ID provides AI talking head video generation.

Each alternative differs in pricing structure, avatar realism, and feature capabilities.

Frequently Asked Questions

What does Synthesia do?

Synthesia is an AI video generation platform that creates spokesperson-style videos from text scripts.

Is Synthesia cloud-based?

Yes. Synthesia operates as a web-based SaaS platform.

Does Synthesia support multiple languages?

Yes. Multilingual voice generation is supported.

Who typically uses Synthesia?

Corporate teams, HR departments, and marketing teams commonly use the platform.

Key Takeaways

Synthesia is a cloud-based AI avatar video creation platform designed for corporate training, marketing, and internal communications. It includes text-to-video tools, multilingual voice generation, customizable avatars, and template-based layouts. Pricing typically begins at approximately $22–$30 per month and scales based on video minute usage and feature access.