Software: Ontraport

Category: CRM & Marketing Automation Platform

Primary Use: Email marketing, automation, membership management, and sales CRM

Developer: Ontraport

Starting Price: Typically starts around $24–$79/month (pricing varies by contacts and features)

Free Trial/Plan: Free trial available

Platform: Web-based (cloud)

Official Website: ontraport.com

Ontraport is a cloud-based CRM and marketing automation platform designed for small to mid-sized businesses. It combines contact management, email marketing, sales automation, landing pages, and membership tools in one system.

What Is Ontraport?

Ontraport is a SaaS business automation platform founded in 2006. It enables businesses to manage customer relationships, automate marketing workflows, and sell digital products or memberships.

The platform centralizes CRM data, campaign automation, payment processing, and reporting within a unified dashboard.

Ontraport operates entirely online and supports scalable automation workflows.

Who Uses Ontraport?

Ontraport is commonly used by entrepreneurs, coaches, course creators, digital product sellers, membership site owners, and service-based businesses. It is particularly suited for businesses that combine marketing automation with online sales or subscriptions.

Course creators use Ontraport to manage memberships and email campaigns. Consultants use it to automate lead nurturing and appointment follow-ups.

Core Features

Ontraport provides CRM tools for contact management and segmentation.

Email marketing features include broadcast campaigns and automated sequences.

Visual campaign builders allow creating multi-step automation workflows.

Landing page and form builders capture leads and customer information.

Membership site management tools support gated content access.

Payment processing and order forms enable online sales.

Subscription management tools handle recurring billing.

SMS messaging features are available in supported plans.

Affiliate management tools track partner referrals.

Analytics dashboards track campaign and sales performance.

Integrations and Compatibility

Ontraport integrates with payment gateways such as Stripe and PayPal.

The platform supports integration with webinar platforms and third-party applications.

API access is available for custom integrations.

Export functionality allows downloading contact and sales data.

Ontraport operates as a web-based SaaS platform.

Pricing Structure

Ontraport offers tiered pricing plans based on contact volume and feature access.

Plans typically start between approximately $24–$79 per month and increase with higher contact limits and advanced automation tools.

Higher-tier plans may include expanded user seats and advanced reporting features.

Billing is available monthly or annually, with annual subscriptions often offering discounted pricing.

Advantages and Limitations

Ontraport combines CRM, marketing automation, payment processing, and membership management in one system. Its visual automation builder supports structured customer journeys.

However, pricing scales with contact growth. The interface may require onboarding for new users. Enterprise-level CRM features may be limited compared to large-scale systems.

Alternatives to Ontraport

Several platforms provide similar CRM and automation functionality. Keap supports small-business automation and CRM workflows. ActiveCampaign offers automation-focused CRM features. HubSpot provides CRM-integrated marketing tools. Kartra focuses on digital product and membership management.

Each alternative differs in pricing structure, automation depth, and ecommerce capabilities.

Frequently Asked Questions

What does Ontraport do?

Ontraport is a CRM and marketing automation platform that supports email campaigns, sales automation, and membership management.

Is Ontraport cloud-based?

Yes. Ontraport operates as a web-based SaaS platform.

Does Ontraport support recurring subscriptions?

Yes. Subscription management tools are included in supported plans.

Who typically uses Ontraport?

Entrepreneurs, course creators, and service-based businesses commonly use the platform.

Key Takeaways

Ontraport is a cloud-based CRM and marketing automation platform designed for small to mid-sized businesses and digital product sellers. It includes contact management, visual automation workflows, landing pages, payment processing, subscription management, affiliate tracking, and analytics dashboards. Pricing typically starts between approximately $24–$79 per month and scales based on contact volume and feature access.