Software: Okendo

Category: Ecommerce Reviews & Customer Marketing Platform

Primary Use: Product reviews, user-generated content (UGC), referrals, and customer loyalty

Developer: Okendo Pty Ltd

Starting Price: Free plan available; paid plans typically start from approximately $19–$29/month (pricing may vary by order volume and features)

Free Trial/Plan: Free plan available

Platform: Web-based (cloud)

Official Website: okendo.io

Okendo is a cloud-based ecommerce marketing platform designed to help brands collect and leverage customer reviews, ratings, and user-generated content. The platform is primarily focused on Shopify and ecommerce brands seeking to improve conversion rates and customer retention.

What Is Okendo?

Okendo is a SaaS customer marketing platform founded in 2018. It provides tools for collecting verified product reviews, displaying ratings, and generating customer insights.

The platform emphasizes customizable review formats, allowing businesses to gather structured feedback such as star ratings, photos, videos, and attribute-based responses.

Okendo operates entirely online and integrates directly with ecommerce platforms.

Who Uses Okendo?

Okendo is commonly used by ecommerce brands, Shopify stores, direct-to-consumer (DTC) businesses, subscription brands, and online retailers. It is particularly suited for fast-growing ecommerce businesses focused on conversion optimization.

Marketing teams use Okendo to collect post-purchase reviews and display social proof on product pages. Ecommerce operators use it to analyze customer feedback and improve product offerings.

Core Features

Okendo provides automated post-purchase review requests sent via email or SMS. Customers can submit star ratings, written reviews, and media such as photos and videos.

The platform supports attribute-based reviews, allowing businesses to collect structured data such as fit, quality, sizing, or product features. This data can be displayed as filters on product pages.

Customizable review widgets allow brands to embed ratings, review carousels, and testimonials on ecommerce pages.

Photo and video UGC collection features allow businesses to showcase real customer experiences.

Okendo includes reporting dashboards that provide insights into review volume, average ratings, customer sentiment, and product performance trends.

In certain plans, Okendo offers additional customer marketing features such as referral programs, loyalty integrations, and survey tools.

Integrations and Compatibility

Okendo integrates directly with Shopify and Shopify Plus. It also connects with ecommerce marketing tools such as Klaviyo, Gorgias, and various SMS marketing platforms.

API access is available for custom integrations. The platform supports integration with Google Shopping and other channels for displaying ratings where applicable.

Okendo is accessible via web-based dashboards for managing reviews and analytics.

Pricing Structure

Okendo offers tiered pricing based on monthly order volume and feature access. A free plan may be available for smaller stores with limited order volumes.

Paid plans typically start from approximately $19–$29 per month and increase as order volume grows. Higher-tier plans include advanced analytics, referrals, and expanded integrations.

Enterprise pricing is available for high-volume ecommerce brands.

Billing is available monthly or annually, with potential discounts for annual subscriptions.

Advantages and Limitations

Okendo provides structured review collection with customizable attributes and visual UGC support. Its Shopify-focused integration simplifies deployment for ecommerce brands.

However, pricing scales with order volume, which may increase costs as businesses grow. Feature access varies by plan. The platform is primarily focused on ecommerce use cases rather than service-based businesses.

Alternatives to Okendo

Several platforms provide similar ecommerce review management functionality. Yotpo supports reviews and loyalty programs. PowerReviews offers review collection and syndication tools. Bazaarvoice provides enterprise-level UGC solutions. Judge.me focuses on Shopify-based review collection.

Each alternative differs in pricing structure, syndication capabilities, and ecommerce specialization.

Frequently Asked Questions

What does Okendo do?

Okendo is an ecommerce review and customer marketing platform that helps brands collect and display product reviews and user-generated content.

Is Okendo cloud-based?

Yes. Okendo operates as a web-based SaaS platform.

Does Okendo integrate with Shopify?

Yes. Shopify integration is one of its primary features.

Does Okendo offer a free plan?

Yes. A limited free plan may be available based on order volume.

Who typically uses Okendo?

Ecommerce brands and Shopify stores commonly use the platform.

Key Takeaways

Okendo is a cloud-based ecommerce review and customer marketing platform designed for Shopify and direct-to-consumer brands. It supports automated review collection, attribute-based feedback, visual UGC, and analytics dashboards. Pricing typically begins at approximately $19–$29 per month and scales based on order volume and feature access.