Software: Improvado

Category: Marketing Data Integration & Analytics Platform

Primary Use: Marketing data aggregation, ETL automation, and performance reporting

Developer: Improvado Inc.

Starting Price: Custom pricing (enterprise-focused)

Free Trial/Plan: Demo available upon request

Platform: Web-based (cloud)

Official Website: improvado.io

Improvado is a cloud-based marketing data integration and analytics platform designed to help enterprises centralize, transform, and analyze marketing performance data from multiple sources. The software focuses on automated ETL (extract, transform, load) processes, data normalization, and advanced reporting workflows.

What Is Improvado?

Improvado is a SaaS marketing analytics infrastructure platform built to support large organizations with complex marketing stacks. It connects to advertising platforms, CRM systems, web analytics tools, and other data sources to consolidate performance metrics into a centralized environment.

The platform extracts raw data from connected sources, standardizes it through transformation processes, and loads it into business intelligence tools or data warehouses. This approach enables marketing and analytics teams to build consistent dashboards and attribution models without manual data manipulation.

Improvado operates entirely in the cloud and is primarily targeted at enterprise-level marketing teams and agencies.

Who Uses Improvado?

Improvado is commonly used by large enterprises, digital agencies, ecommerce companies, and global brands managing high advertising spend across multiple channels. It is particularly suited for organizations that require advanced reporting, cross-channel data normalization, and centralized analytics.

Marketing operations teams rely on Improvado to automate reporting workflows. Data analysts use it to create unified datasets for modeling and business intelligence. Agencies often deploy the platform to manage reporting for multiple client accounts.

Core Features

Improvado provides connectors for hundreds of marketing and advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, and various analytics tools. Users can authenticate accounts and configure data extraction schedules within the dashboard.

A central feature of the platform is its ETL automation engine. Once data is extracted, it is cleaned, standardized, and mapped into consistent schemas. This ensures that metrics such as impressions, clicks, and conversions are aligned across platforms for accurate comparison.

The platform supports direct integration with data warehouses such as Snowflake, BigQuery, Redshift, and Databricks. Businesses can store structured marketing data in their own data environment for advanced analytics and long-term storage.

Improvado also provides pre-built data models and dashboards that can be used with business intelligence tools such as Tableau, Power BI, and Looker. These templates help marketing teams generate performance reports more efficiently.

Advanced attribution and cross-channel analysis capabilities allow organizations to measure performance across customer journeys. By consolidating campaign and revenue data, teams can evaluate channel effectiveness and optimize budget allocation.

Integrations and Compatibility

Improvado integrates with a wide range of marketing platforms, CRM systems, ecommerce platforms, and analytics tools. Common integrations include Salesforce, HubSpot, Google Analytics, Shopify, and various advertising networks.

The platform supports direct exports to data warehouses and BI tools. API access allows custom data pipelines and integrations for enterprise environments.

As a cloud-based solution, Improvado requires no local installation. Data extraction and routing are managed through the web interface.

Pricing Structure

Improvado uses custom enterprise pricing. Public pricing tiers are not listed, and organizations typically request a demo to receive a tailored quote.

Pricing generally depends on the number of data sources connected, data volume, transformation requirements, and support needs. Enterprise packages may include dedicated onboarding, technical consulting, and service-level agreements.

Billing is typically structured through annual contracts.

Advantages and Limitations

Improvado centralizes marketing performance data and automates complex ETL workflows, reducing manual reporting processes. Its data normalization capabilities support cross-channel performance analysis at scale. Integration with data warehouses and BI platforms makes it suitable for advanced analytics environments.

However, pricing is enterprise-focused and may not be suitable for small businesses. Implementation may require coordination between marketing and data teams. Organizations with minimal reporting complexity may find lighter-weight reporting tools sufficient.

Alternatives to Improvado

Several platforms provide similar marketing data integration functionality. Windsor.ai offers cross-channel reporting and attribution tools. Supermetrics focuses on automated data extraction for reporting platforms. Funnel.io provides marketing data aggregation infrastructure. Segment and RudderStack offer broader customer data platform capabilities.

Each alternative differs in pricing structure, enterprise depth, and attribution modeling features.

Frequently Asked Questions

What does Improvado do?

Improvado is a marketing data integration platform that consolidates and transforms advertising and analytics data for reporting and analysis.

Is Improvado cloud-based?

Yes. Improvado operates as a web-based SaaS platform.

Does Improvado offer public pricing?

No. Pricing is provided through custom enterprise quotes.

Can Improvado integrate with data warehouses?

Yes. It integrates with platforms such as Snowflake and BigQuery.

Who typically uses Improvado?

Enterprise marketing teams, agencies, and global brands commonly use the platform.

Key Takeaways

Improvado is a cloud-based enterprise marketing data integration platform designed to automate ETL processes, normalize cross-channel data, and support advanced analytics workflows. The software integrates with advertising platforms, CRM systems, data warehouses, and BI tools. Pricing is custom and tailored to enterprise-level marketing operations.