Software: Mautic

Category: Open-Source Marketing Automation Platform

Primary Use: Email marketing, lead nurturing, campaign automation, and contact management

Developer: Mautic Community (sponsored by various contributors; previously backed by Acquia)

Starting Price: Free (self-hosted); paid hosting options available via third parties

Free Trial/Plan: Free open-source version available

Platform: Web-based (self-hosted or hosted solutions)

Official Website: mautic.org

Mautic is an open-source marketing automation platform designed to help businesses manage email campaigns, automate customer journeys, and track engagement. Unlike many commercial SaaS tools, Mautic can be self-hosted and customized.

What Is Mautic?

Mautic is an open-source marketing automation software project launched in 2014. It provides automation workflows, email marketing tools, and contact management features.

Users can download and host Mautic on their own servers, allowing full control over data and customization. Alternatively, managed hosting solutions are available through third-party providers.

Mautic is built to provide flexibility and extensibility for organizations with technical resources.

Who Uses Mautic?

Mautic is commonly used by small to mid-sized businesses, SaaS companies, digital agencies, nonprofits, and organizations that prefer open-source solutions. It is particularly suited for businesses requiring data ownership and customization.

Marketing teams use Mautic to build automated campaigns. Developers use it to integrate marketing automation into custom systems. Agencies use it for white-label marketing solutions.

Core Features

Mautic provides email marketing tools that allow users to design and send campaigns using customizable templates.

Marketing automation workflows enable behavior-based triggers, drip campaigns, and lead nurturing sequences.

Contact management tools store customer data and track engagement history.

Lead scoring features assign scores based on user interactions such as email opens, clicks, and website visits.

Landing page and form builders support campaign-specific lead capture.

Web tracking tools monitor user behavior across websites when tracking scripts are installed.

Segmentation tools allow dynamic audience list creation based on behavior and attributes.

Reporting dashboards provide campaign performance metrics including open rates, click-through rates, and conversion data.

Integrations and Compatibility

Mautic integrates with CRM systems, ecommerce platforms, webinar tools, and analytics services through plugins and API connections.

The platform provides REST API access for custom development and third-party integration.

As an open-source platform, Mautic supports customization through extensions and community-developed plugins.

It can be deployed on various hosting environments, including cloud servers and on-premise infrastructure.

Pricing Structure

Mautic’s core software is free and open-source. Costs are associated with hosting, server infrastructure, maintenance, and potential development resources.

Managed hosting providers offer subscription-based pricing, which varies depending on contact volume and features.

Organizations choosing self-hosting incur infrastructure and support costs based on their setup.

Advantages and Limitations

Mautic provides full data ownership and customization flexibility due to its open-source nature. It supports automation workflows comparable to commercial marketing platforms.

However, self-hosting requires technical expertise for setup, maintenance, and security. Advanced enterprise features may require custom development or paid extensions. Ongoing management responsibilities fall on the user or hosting provider.

Alternatives to Mautic

Several platforms provide similar marketing automation functionality. ActiveCampaign offers cloud-based automation and CRM tools. HubSpot Marketing Hub includes integrated CRM and automation features. MailerLite provides simplified automation for small businesses. SAP Emarsys focuses on enterprise omnichannel automation.

Each alternative differs in pricing structure, hosting model, and customization flexibility.

Frequently Asked Questions

What does Mautic do?

Mautic is an open-source marketing automation platform that supports email marketing, automation workflows, and contact management.

Is Mautic free?

Yes. The core software is free and open-source, though hosting and maintenance may involve costs.

Can Mautic be self-hosted?

Yes. Mautic can be installed on private servers or hosted environments.

Who typically uses Mautic?

Businesses and agencies seeking open-source marketing automation commonly use the platform.

Key Takeaways

Mautic is an open-source marketing automation platform that provides email marketing, lead nurturing, segmentation, and reporting tools. It can be self-hosted for full data control or deployed through managed hosting providers. While the software is free, implementation and maintenance may require technical resources.