Software: Emarsys

Category: Omnichannel Marketing Automation & Customer Engagement Platform

Primary Use: Email marketing, cross-channel automation, personalization, and customer lifecycle management

Developer: SAP

Starting Price: Custom pricing (enterprise quote-based)

Free Trial/Plan: Demo available

Platform: Web-based (cloud)

Official Website: emarsys.com / sap.com/products/emarsys

Emarsys is a cloud-based omnichannel marketing automation platform designed to help businesses deliver personalized customer experiences across email, mobile, web, SMS, and social channels. The platform is part of SAP’s customer experience portfolio.

What Is Emarsys?

Emarsys is a SaaS marketing automation solution founded in 2000 and acquired by SAP in 2020. It focuses on delivering personalized, data-driven campaigns across multiple customer touchpoints.

The platform combines customer data management, automation workflows, segmentation tools, and analytics into a unified system. It is designed to support enterprise and mid-market organizations with complex marketing requirements.

Emarsys operates entirely in the cloud and integrates with enterprise systems.

Who Uses Emarsys?

Emarsys is commonly used by ecommerce brands, retail companies, consumer goods organizations, travel businesses, and multinational enterprises. It is particularly suited for companies managing large customer databases and omnichannel marketing strategies.

Marketing teams use Emarsys to design automated customer journeys. Ecommerce teams use it to personalize product recommendations and trigger transactional messaging. Data teams use it to segment audiences and measure lifecycle performance.

Core Features

Emarsys provides email marketing tools that support personalized messaging at scale.

Omnichannel automation capabilities allow businesses to orchestrate campaigns across email, SMS, mobile push notifications, web personalization, and digital advertising channels.

Customer segmentation tools enable dynamic audience building based on behavioral, transactional, and demographic data.

Pre-built automation workflows support use cases such as welcome campaigns, abandoned cart recovery, post-purchase follow-ups, and re-engagement campaigns.

AI-powered recommendation engines deliver predictive product suggestions and targeted messaging.

Customer lifecycle management tools map and automate interactions across acquisition, engagement, retention, and loyalty stages.

Analytics dashboards provide campaign performance metrics, customer lifetime value analysis, and revenue attribution reporting.

Integration with SAP Commerce Cloud and other SAP systems supports unified customer data workflows.

Integrations and Compatibility

Emarsys integrates with SAP Commerce Cloud, SAP Customer Data Platform, and other SAP enterprise applications.

The platform supports integration with ecommerce systems, CRM platforms, and advertising tools.

API access is available for enterprise-level customization and automation.

Emarsys operates entirely in the cloud and is accessible via web-based dashboards.

Pricing Structure

Emarsys offers custom pricing based on contact database size, messaging volume, feature modules, and contract scope. Pricing is typically quote-based and not publicly listed.

Packages may include email marketing, mobile messaging, AI personalization, lifecycle automation, and advanced analytics modules.

Billing terms are structured through enterprise agreements.

Advantages and Limitations

Emarsys provides enterprise-level omnichannel marketing automation with AI-driven personalization capabilities. Integration with SAP systems supports unified data management.

However, pricing is generally suited for mid-sized to enterprise organizations. Implementation may require onboarding and technical integration. Feature access depends on selected modules and contract terms.

Alternatives to Emarsys

Several platforms provide similar omnichannel marketing automation functionality. Salesforce Marketing Cloud offers enterprise cross-channel campaign tools. Adobe Marketo Engage focuses on B2B automation. Acoustic Campaign supports enterprise lifecycle marketing. Act-On provides mid-market marketing automation.

Each alternative differs in pricing structure, ecosystem integration, and automation capabilities.

Frequently Asked Questions

What does Emarsys do?

Emarsys is an omnichannel marketing automation platform that supports personalized customer engagement across multiple digital channels.

Is Emarsys cloud-based?

Yes. Emarsys operates as a web-based SaaS platform.

Is Emarsys part of SAP?

Yes. Emarsys is part of SAP’s customer experience portfolio.

Does Emarsys offer public pricing?

No. Pricing is custom and enterprise-based.

Who typically uses Emarsys?

Ecommerce brands and enterprise marketing teams commonly use the platform.

Key Takeaways

Emarsys is a cloud-based omnichannel marketing automation platform designed for mid-sized to enterprise organizations. It includes automation workflows, AI-driven personalization, segmentation tools, and lifecycle management features. Pricing is custom and structured for enterprise deployments.