Software: InVideo

Category: Online Video Creation & AI Video Platform

Primary Use: Marketing videos, social media videos, YouTube content, and AI-generated videos

Developer: InVideo

Starting Price: Free plan available; paid plans typically start around $20–$30/month (pricing varies by features and billing cycle)

Free Trial/Plan: Free plan available

Platform: Web-based (cloud)

Official Website: invideo.io

InVideo is a cloud-based video creation platform designed to help users produce marketing videos, social media content, and promotional materials using templates and AI tools. The platform combines traditional video editing features with AI-assisted video generation.

What Is InVideo?

InVideo is a SaaS video editing tool launched in 2017. It enables users to create videos from templates, scripts, or text prompts using a browser-based editor.

The platform includes pre-designed layouts, stock media integration, and AI tools that generate videos from written prompts.

InVideo operates entirely online and does not require software installation.

Who Uses InVideo?

InVideo is commonly used by marketers, content creators, small businesses, YouTubers, agencies, and social media managers. It is particularly suited for users who need scalable video production for digital marketing.

Marketing teams use InVideo to create ad creatives. Content creators use it for YouTube and short-form videos. Agencies use it for client campaigns.

Core Features

InVideo provides thousands of customizable video templates for marketing and social media.

AI video generation tools create videos from text prompts or scripts.

Drag-and-drop editing tools allow adding images, video clips, and text elements.

Stock media libraries include royalty-free images, video clips, and music tracks.

Text-to-video features automatically generate scenes based on written input.

Brand kit tools allow adding logos, fonts, and brand colors in paid plans.

Automated voiceover tools support text-to-speech narration in supported plans.

Multi-format exports support square, vertical, and landscape videos.

Cloud-based project storage allows accessing drafts from any device.

Integrations and Compatibility

InVideo operates via a web-based dashboard accessible through browsers.

Export functionality allows downloading videos in MP4 format for publishing on platforms such as YouTube, Instagram, Facebook, and LinkedIn.

Integration with stock media libraries is available within the platform.

API access may be available in enterprise plans.

InVideo functions entirely as a cloud-based SaaS solution.

Pricing Structure

InVideo offers a free plan with limited features and watermarked exports.

Paid plans typically start at approximately $20–$30 per month and increase based on export quality, storage limits, AI generation credits, and brand customization tools.

Higher-tier plans may include premium stock access, advanced AI features, and priority support.

Billing is available monthly or annually, with annual subscriptions often providing discounted pricing.

Advantages and Limitations

InVideo combines template-based editing with AI-driven video generation tools. Its cloud-based editor supports quick marketing video creation.

However, advanced manual editing controls may be more limited compared to professional desktop video software. Watermarks apply in the free plan. AI generation limits may apply in lower-tier subscriptions.

Alternatives to InVideo

Several platforms provide similar online video creation functionality. Animoto offers template-based video creation. Canva includes video editing tools within its design platform. Adobe Express supports short-form video editing. VEED provides browser-based video editing with subtitle tools.

Each alternative differs in pricing structure, AI capabilities, and editing flexibility.

Frequently Asked Questions

What does InVideo do?

InVideo is an online video creation platform that enables users to create marketing and social media videos using templates and AI tools.

Is InVideo cloud-based?

Yes. InVideo operates as a web-based SaaS platform.

Does InVideo offer AI video generation?

Yes. Text-to-video and AI-assisted video creation tools are included in supported plans.

Who typically uses InVideo?

Marketers, content creators, and agencies commonly use the platform.

Key Takeaways

InVideo is a cloud-based video creation and AI video platform designed for marketing and digital content production. It includes customizable templates, AI text-to-video tools, stock media libraries, brand kits in supported plans, voiceover features, and multi-format exports. Pricing begins with a free plan, and paid subscriptions typically start at approximately $20–$30 per month, scaling based on AI credits and feature access.