Software: Yotpo

Category: Ecommerce Reviews, Loyalty & SMS Marketing Platform

Primary Use: Customer reviews, user-generated content (UGC), loyalty programs, and SMS marketing

Developer: Yotpo Ltd.

Starting Price: Free plan available for reviews; paid plans vary by product and usage (custom pricing for advanced features)

Free Trial/Plan: Free plan available (limited features)

Platform: Web-based (cloud)

Official Website: yotpo.com

Yotpo is a cloud-based ecommerce marketing platform designed to help brands collect customer reviews, manage user-generated content, run loyalty programs, and execute SMS marketing campaigns. The platform focuses on enhancing customer retention and social proof.

What Is Yotpo?

Yotpo is a SaaS ecommerce marketing solution founded in 2011. It provides modular tools for product reviews, visual UGC, SMS marketing, subscriptions, and loyalty programs.

The platform integrates directly with ecommerce stores to collect post-purchase feedback and customer engagement data.

Yotpo operates entirely online and offers analytics dashboards for performance tracking.

Who Uses Yotpo?

Yotpo is commonly used by ecommerce brands, direct-to-consumer (DTC) companies, and mid-sized to enterprise online retailers. It is particularly suited for brands focused on customer retention and social proof strategies.

Ecommerce brands use Yotpo to display product reviews and star ratings. Marketing teams use it to run SMS campaigns and loyalty rewards programs.

Core Features

Yotpo provides product review collection tools with automated post-purchase email requests.

Visual user-generated content tools collect customer photos and videos.

Review widgets allow displaying star ratings and testimonials on product pages.

Loyalty and rewards programs support points-based incentives.

SMS marketing tools enable promotional and transactional messaging.

Subscription management tools are available in supported plans.

Onsite display widgets increase social proof visibility.

Customer segmentation tools support targeted campaigns.

Analytics dashboards track engagement, conversions, and revenue attribution.

Moderation tools manage review content and spam filtering.

Integrations and Compatibility

Yotpo integrates with ecommerce platforms such as Shopify, BigCommerce, Magento, and WooCommerce.

The platform supports integration with email marketing tools and advertising platforms.

API access is available for enterprise integrations.

Export functionality allows sharing review data and customer insights.

Yotpo operates as a web-based SaaS platform.

Pricing Structure

Yotpo offers a free plan for basic review collection with limited features.

Paid plans vary depending on selected modules (Reviews, SMS, Loyalty, Subscriptions) and contact volume.

Pricing is typically tiered based on order volume, SMS usage, and feature requirements.

Enterprise plans offer custom pricing with expanded integrations and support.

Billing is structured through subscription agreements.

Advantages and Limitations

Yotpo provides a modular platform that combines reviews, loyalty, and SMS marketing in one ecosystem. Its ecommerce integrations support automated post-purchase engagement.

However, advanced features may require higher-tier plans. Pricing can increase based on order volume and SMS usage. Some modules are billed separately.

Alternatives to Yotpo

Several platforms provide similar ecommerce review and retention tools. Trustpilot focuses on review collection and reputation management. Okendo supports ecommerce product reviews. Bazaarvoice offers enterprise UGC management. Klaviyo provides SMS marketing and automation features.

Each alternative differs in pricing structure, module availability, and integration depth.

Frequently Asked Questions

What does Yotpo do?

Yotpo is an ecommerce marketing platform that provides review collection, loyalty programs, and SMS marketing tools.

Is Yotpo cloud-based?

Yes. Yotpo operates as a web-based SaaS platform.

Does Yotpo offer a free plan?

Yes. A free plan is available for basic review functionality.

Who typically uses Yotpo?

Ecommerce brands and direct-to-consumer companies commonly use the platform.

Key Takeaways

Yotpo is a cloud-based ecommerce marketing platform designed for customer reviews, loyalty programs, and SMS engagement. It includes automated review requests, UGC collection, loyalty rewards systems, SMS campaigns, analytics dashboards, and ecommerce integrations. Pricing begins with a free reviews plan, while advanced modules and enterprise features are subscription-based and scale according to usage and business size.