Software: Klaviyo

Category: Email & SMS Marketing Automation Platform

Primary Use: Ecommerce email marketing, SMS campaigns, and customer data automation

Developer: Klaviyo, Inc.

Starting Price: Free plan available; paid plans typically start around $20/month (pricing scales by contact list size)

Free Trial/Plan: Free plan available (limited contacts and sends)

Platform: Web-based (cloud)

Official Website: klaviyo.com

Klaviyo is a cloud-based marketing automation platform designed primarily for ecommerce businesses. It provides tools for email marketing, SMS campaigns, customer segmentation, and revenue tracking.

What Is Klaviyo?

Klaviyo is a SaaS marketing automation platform founded in 2012. It enables businesses to collect customer data, segment audiences, and automate personalized marketing messages across email and SMS channels.

The platform integrates directly with ecommerce systems to sync order data, customer profiles, and browsing behavior.

Klaviyo operates entirely online and provides analytics dashboards for campaign tracking.

Who Uses Klaviyo?

Klaviyo is commonly used by ecommerce brands, online retailers, direct-to-consumer (DTC) companies, and digital marketing teams. It is particularly suited for businesses that rely on customer lifecycle marketing.

Ecommerce brands use Klaviyo for abandoned cart flows and post-purchase automation. Marketing teams use it to segment audiences and track revenue attribution from campaigns.

Core Features

Klaviyo provides email marketing tools with drag-and-drop template builders.

SMS marketing features support text message campaigns and automated flows.

Customer segmentation tools allow targeting based on behavior, purchase history, and engagement.

Automation workflows enable abandoned cart emails, welcome sequences, and post-purchase campaigns.

Real-time data synchronization connects ecommerce activity to customer profiles.

Predictive analytics tools estimate customer lifetime value and churn risk in supported plans.

A/B testing tools support campaign optimization.

Personalization features insert dynamic product recommendations into emails.

Analytics dashboards track revenue, open rates, and click-through performance.

Compliance tools support consent management for SMS marketing.

Integrations and Compatibility

Klaviyo integrates with ecommerce platforms such as Shopify, WooCommerce, BigCommerce, and Magento.

The platform supports integration with Facebook Ads, Google Ads, and other marketing tools.

API access is available for custom data integrations.

Export functionality allows data sharing with external analytics platforms.

Klaviyo operates as a web-based SaaS platform.

Pricing Structure

Klaviyo offers a free plan with limited contacts and monthly email/SMS sends.

Paid plans typically start at approximately $20 per month and increase based on contact list size and messaging volume.

SMS pricing is usage-based in addition to email subscription costs.

Higher-tier plans may include advanced analytics and support options.

Billing is available monthly, and pricing scales automatically with list growth.

Advantages and Limitations

Klaviyo integrates deeply with ecommerce platforms and provides detailed segmentation capabilities. Its automation workflows support lifecycle marketing strategies.

However, pricing increases significantly as contact lists grow. Advanced features and SMS usage may add additional costs.

Alternatives to Klaviyo

Several platforms provide similar email and marketing automation functionality. Mailchimp offers email marketing and automation tools. ActiveCampaign focuses on CRM-based automation. Drip supports ecommerce-focused automation. Brevo (formerly Sendinblue) provides email and SMS marketing tools.

Each alternative differs in pricing structure, automation depth, and ecommerce integrations.

Frequently Asked Questions

What does Klaviyo do?

Klaviyo is an email and SMS marketing automation platform designed for ecommerce businesses.

Is Klaviyo cloud-based?

Yes. Klaviyo operates as a web-based SaaS platform.

Does Klaviyo support SMS marketing?

Yes. SMS campaign and automation features are included.

Who typically uses Klaviyo?

Ecommerce brands and direct-to-consumer businesses commonly use the platform.

Key Takeaways

Klaviyo is a cloud-based email and SMS marketing automation platform designed for ecommerce lifecycle marketing. It includes segmentation tools, automation workflows, predictive analytics in supported plans, ecommerce integrations, and revenue tracking dashboards. Pricing begins with a free plan and typically starts at approximately $20 per month for paid subscriptions, scaling based on contact list size and messaging volume.