Software: ConvertKit (now branded as Kit)

Category: Email Marketing & Marketing Automation Platform

Primary Use: Email campaigns, automation funnels, landing pages, and audience management

Developer: ConvertKit LLC

Starting Price: Free plan available; paid plans typically start from approximately $15/month (pricing varies by subscriber count)

Free Trial/Plan: Free plan available

Platform: Web-based (cloud)

Official Website: convertkit.com

ConvertKit is a cloud-based email marketing and automation platform designed primarily for creators, bloggers, online educators, and small businesses. The platform focuses on audience building, email sequences, and automated marketing funnels.

What Is ConvertKit?

ConvertKit is a SaaS email marketing platform launched in 2013. It was built to serve content creators and independent businesses seeking simple automation tools without complex enterprise workflows.

The platform allows users to create email broadcasts, automated sequences, opt-in forms, and landing pages. ConvertKit uses a tag-based subscriber system rather than traditional list segmentation, enabling more flexible audience targeting.

ConvertKit operates entirely online and does not require installation.

Who Uses ConvertKit?

ConvertKit is commonly used by bloggers, YouTubers, podcasters, authors, course creators, coaches, and small ecommerce businesses. It is particularly suited for individuals building personal brands or selling digital products.

Online educators use ConvertKit to manage course launches and email funnels. Content creators rely on it to grow subscriber lists and nurture audiences through automated sequences. Small businesses use it for newsletters and product promotions.

Core Features

ConvertKit provides email broadcast tools that allow users to send one-time newsletters or announcements to subscribers. Users can segment audiences based on tags, behaviors, or custom fields.

Automation features enable users to build visual automation workflows. These workflows can trigger email sequences based on subscriber actions such as signing up through a specific form, purchasing a product, or clicking a link.

The platform includes landing page and form builders. Users can create opt-in forms and standalone landing pages to capture email addresses without requiring external tools. Templates are available for customization.

Subscriber management is based on a tag system. Instead of maintaining separate lists, subscribers exist in a single database and can be tagged based on behavior or interest. This supports flexible segmentation.

ConvertKit also supports digital product sales and paid newsletter functionality. Users can sell downloads or subscriptions directly through the platform, with integrated payment processing options.

Reporting tools provide data on open rates, click-through rates, subscriber growth, and automation performance.

Integrations and Compatibility

ConvertKit integrates with ecommerce platforms, membership tools, and course platforms such as Shopify, Teachable, and WooCommerce. It also connects with Zapier for additional automation workflows.

The platform supports API access for custom integrations. Because it is cloud-based, ConvertKit is accessible via modern web browsers.

Pricing Structure

ConvertKit offers a free plan that supports up to a limited number of subscribers with basic email features. Paid plans typically start from approximately $15 per month and increase based on subscriber count and feature access.

Higher-tier plans include advanced automation features, integrations, and priority support. Pricing scales as the number of subscribers grows.

Billing is available monthly or annually, with annual plans often providing discounted pricing.

Advantages and Limitations

ConvertKit provides simplified email marketing and automation tailored to creators. Its tag-based system offers flexible segmentation, and built-in landing pages reduce the need for external tools.

However, advanced enterprise marketing features such as complex CRM pipelines may not be included. Pricing increases as subscriber lists grow. Template customization options may be more limited compared to design-focused email platforms.

Alternatives to ConvertKit

Several platforms offer similar email marketing functionality. Mailchimp provides broader marketing automation features. ActiveCampaign includes CRM integration and advanced workflows. AWeber supports email broadcasting and automation. GetResponse combines email marketing with webinar hosting.

Each alternative differs in pricing structure, automation complexity, and target audience.

Frequently Asked Questions

What does ConvertKit do?

ConvertKit is an email marketing platform that supports broadcasts, automation workflows, and subscriber management.

Is ConvertKit cloud-based?

Yes. ConvertKit operates as a web-based SaaS platform.

Does ConvertKit offer a free plan?

Yes. A limited free plan is available.

Can ConvertKit create landing pages?

Yes. Landing page and opt-in form builders are included.

Who typically uses ConvertKit?

Bloggers, course creators, and online entrepreneurs commonly use the platform.

Key Takeaways

ConvertKit is a cloud-based email marketing and automation platform designed for creators and small businesses. It includes broadcast emails, visual automation workflows, landing page builders, and tag-based subscriber management. Pricing begins with a free plan and scales based on subscriber count and feature requirements.