Software: Yesware

Category: Sales Engagement & Email Tracking Platform

Primary Use: Email tracking, sales automation, and meeting scheduling

Developer: Yesware, Inc.

Starting Price: Free plan available; paid plans typically start around $19–$29/user/month

Free Trial/Plan: Free plan available

Platform: Web-based (cloud) + Gmail & Outlook Add-in

Official Website: yesware.com

Yesware is a cloud-based sales engagement and email tracking platform designed to help sales teams manage outreach, track engagement, and schedule meetings directly from their email inbox. The platform focuses on productivity tools for Gmail and Outlook users.

What Is Yesware?

Yesware is a SaaS sales productivity platform founded in 2010. It operates as an extension for Gmail and an add-in for Microsoft Outlook, allowing users to track email opens, clicks, and replies within their inbox.

The platform combines email tracking, templates, automated campaigns, and meeting scheduling tools into a unified workflow.

Yesware operates in the cloud and integrates with CRM systems for pipeline synchronization.

Who Uses Yesware?

Yesware is commonly used by B2B sales representatives, account executives, business development teams, and small to mid-sized sales organizations. It is particularly suited for teams seeking lightweight email automation tools integrated into existing email clients.

Sales professionals use Yesware to monitor prospect engagement. Managers use it to track outreach performance. Customer success teams may use it for structured follow-ups and onboarding workflows.

Core Features

Yesware provides real-time email tracking for opens, clicks, and attachment views.

Automated campaign tools allow users to create multi-step email sequences.

Meeting scheduling tools enable recipients to book time based on calendar availability.

Email templates support reusable messaging with personalization variables.

Reporting dashboards display engagement metrics and campaign performance.

Attachment tracking allows monitoring of document views and interactions.

CRM integration synchronizes email activity with supported CRM systems.

Analytics tools provide insight into team performance and outreach effectiveness.

Integrations and Compatibility

Yesware integrates with Gmail and Microsoft Outlook.

The platform supports CRM integrations such as Salesforce and HubSpot.

Calendar integrations enable automated meeting scheduling.

API access may be available for advanced workflows.

Yesware operates through browser extensions and cloud-based dashboards.

Pricing Structure

Yesware offers a free plan with limited tracking and features.

Paid plans typically start at approximately $19–$29 per user per month and increase based on automation features, reporting depth, and CRM integration access.

Higher-tier plans may include advanced campaign analytics, team reporting, and administrative controls.

Billing is available monthly or annually, with annual subscriptions often providing discounted pricing.

Advantages and Limitations

Yesware integrates directly into Gmail and Outlook, enabling streamlined email-based outreach workflows. Its email and attachment tracking features support detailed engagement monitoring.

However, functionality is primarily email-focused and may not include full multichannel outreach capabilities. Pricing increases with additional users and advanced features. Enterprise forecasting and advanced sales intelligence tools may require specialized platforms.

Alternatives to Yesware

Several platforms provide similar sales engagement functionality. Mixmax offers email automation and scheduling tools. Outreach.io supports enterprise-level multichannel outreach. Salesloft provides structured sales engagement workflows. Mailshake combines email and multichannel outreach automation.

Each alternative differs in pricing structure, integration depth, and automation capabilities.

Frequently Asked Questions

What does Yesware do?

Yesware is a sales engagement platform that provides email tracking, automation, and meeting scheduling tools.

Is Yesware cloud-based?

Yes. Yesware operates as a web-based SaaS platform with email client extensions.

Does Yesware offer a free plan?

Yes. A limited free plan is available.

Who typically uses Yesware?

B2B sales teams and business development professionals commonly use the platform.

Key Takeaways

Yesware is a cloud-based sales engagement and email tracking platform designed for Gmail and Outlook users. It includes email tracking, automated campaigns, meeting scheduling, CRM integration, and reporting dashboards. Pricing begins with a free plan and paid subscriptions typically start at approximately $19–$29 per user per month, scaling based on feature access and team size.