Software: Upfluence

Category: Influencer Marketing & Affiliate Management Platform

Primary Use: Influencer discovery, campaign management, and influencer-driven ecommerce sales tracking

Developer: Upfluence

Starting Price: Custom pricing (quote-based)

Free Trial/Plan: Demo available

Platform: Web-based (cloud)

Official Website: upfluence.com

Upfluence is a cloud-based influencer marketing and affiliate management platform designed to help brands identify creators, manage campaigns, and track influencer-driven revenue. The platform focuses heavily on ecommerce integrations and performance tracking.

What Is Upfluence?

Upfluence is a SaaS influencer marketing platform founded in 2013. It provides access to a large influencer database and combines influencer discovery, CRM-style relationship management, and campaign tracking in one system.

The platform integrates influencer management with ecommerce data, allowing brands to identify creators already engaging with their products.

Upfluence operates entirely online and supports cross-platform influencer analytics.

Who Uses Upfluence?

Upfluence is commonly used by ecommerce brands, direct-to-consumer (DTC) companies, marketing agencies, and enterprise marketing teams. It is particularly suited for businesses that want to connect influencer campaigns directly to sales performance.

Marketing teams use Upfluence to recruit influencers and manage outreach. Ecommerce teams use it to track affiliate links and discount codes. Agencies use it to coordinate large-scale influencer campaigns.

Core Features

Upfluence provides influencer discovery tools with advanced filtering by niche, audience demographics, engagement rate, and location.

Audience analytics deliver demographic breakdowns including age, gender, and geographic distribution.

Influencer CRM tools allow storage of contact details, communication history, and campaign records.

Affiliate and referral tracking tools link influencer promotions to ecommerce sales through discount codes and tracking links.

Campaign management features support task coordination, deliverable tracking, and contract management.

Automated outreach tools allow email communication directly within the platform.

Performance dashboards display engagement metrics, reach, and influencer-driven revenue.

Reporting tools provide exportable summaries for stakeholders.

Integrations and Compatibility

Upfluence integrates with ecommerce platforms such as Shopify and WooCommerce.

The platform supports connections with email providers and CRM systems.

Social media integrations include platforms such as Instagram, YouTube, and TikTok.

API access may be available for enterprise-level data workflows.

Upfluence operates via web-based dashboards and cloud infrastructure.

Pricing Structure

Upfluence offers custom subscription pricing based on business size, number of influencers managed, feature modules, and ecommerce integration scope. Pricing is quote-based and not publicly listed.

Plans may include influencer discovery, CRM management, affiliate tracking, and advanced analytics modules.

Billing terms are structured through subscription agreements.

Advantages and Limitations

Upfluence combines influencer discovery with affiliate-style revenue tracking, supporting ecommerce-focused influencer strategies. Its CRM tools help manage long-term creator relationships.

However, pricing is generally suited for mid-sized to enterprise brands. Implementation may require ecommerce and CRM integration. Feature access depends on selected subscription tier and contract scope.

Alternatives to Upfluence

Several platforms provide similar influencer marketing functionality. Aspire offers creator relationship management and ecommerce tracking. Influencity focuses on influencer discovery and campaign analytics. Modash provides influencer search and performance tracking. HypeAuditor emphasizes audience authenticity analysis.

Each alternative differs in pricing structure, database coverage, and campaign management depth.

Frequently Asked Questions

What does Upfluence do?

Upfluence is an influencer marketing platform that supports influencer discovery, campaign management, and ecommerce revenue tracking.

Is Upfluence cloud-based?

Yes. Upfluence operates as a web-based SaaS platform.

Does Upfluence integrate with ecommerce platforms?

Yes. Integration with platforms such as Shopify and WooCommerce is supported.

Who typically uses Upfluence?

Ecommerce brands and marketing agencies commonly use the platform.

Key Takeaways

Upfluence is a cloud-based influencer marketing and affiliate management platform designed for ecommerce-driven influencer campaigns. It includes influencer discovery, CRM tools, affiliate tracking, campaign management, and performance analytics dashboards. Pricing is custom and structured for mid-sized to enterprise organizations managing structured influencer programs.