Software: StackAdapt

Category: Programmatic Advertising & Demand-Side Platform (DSP)

Primary Use: Native, display, video, CTV, and audio advertising campaigns

Developer: StackAdapt Inc.

Starting Price: Custom pricing (typically based on media spend)

Free Trial/Plan: Demo available

Platform: Web-based (cloud)

Official Website: stackadapt.com

StackAdapt is a cloud-based programmatic advertising platform designed to help brands and agencies plan, execute, and optimize digital ad campaigns across multiple channels. The platform focuses on native advertising and expanded into display, video, connected TV (CTV), and audio formats.

What Is StackAdapt?

StackAdapt is a SaaS demand-side platform founded in 2014. It enables advertisers to purchase ad inventory programmatically across websites, mobile apps, and streaming platforms.

The platform provides targeting, optimization, and reporting tools powered by machine learning algorithms.

StackAdapt operates globally and connects to ad exchanges and supply-side platforms (SSPs).

Who Uses StackAdapt?

StackAdapt is commonly used by media agencies, enterprise brands, ecommerce companies, and performance marketing teams. It is particularly suited for advertisers managing cross-channel programmatic campaigns.

Agencies use StackAdapt to run campaigns for multiple clients. Brands use it to access native and CTV inventory. Marketing teams use it for performance-based digital advertising strategies.

Core Features

StackAdapt provides programmatic buying for native, display, video, CTV, and audio ads.

Audience targeting tools allow segmentation by demographics, interests, behavior, and contextual signals.

Lookalike modeling identifies users similar to existing customers.

AI-driven bid optimization adjusts spending based on campaign performance.

Creative management tools support uploading and testing multiple ad variations.

Brand safety controls provide inventory filtering and fraud protection.

Retargeting features enable engagement with previous website visitors.

Performance dashboards display impressions, clicks, conversions, and cost metrics.

Attribution reporting provides insights into conversion paths and campaign effectiveness.

Integrations and Compatibility

StackAdapt integrates with major ad exchanges and supply-side platforms.

Pixel tracking enables conversion measurement on advertiser websites.

Third-party data integrations support enriched audience targeting.

API access may be available for enterprise reporting workflows.

StackAdapt operates via web-based dashboards and cloud infrastructure.

Pricing Structure

StackAdapt typically offers custom pricing based on advertising spend and campaign scope.

Fees may include platform usage costs and media management fees.

Contracts may vary between managed service and self-serve models.

Enterprise agreements may include onboarding and dedicated account management.

Advantages and Limitations

StackAdapt supports multiple programmatic channels within a unified interface. Its AI-driven optimization tools assist with bid management and performance improvements.

However, pricing is typically structured for advertisers with consistent media budgets. Effective use may require programmatic advertising expertise. Performance depends on campaign configuration and targeting strategy.

Alternatives to StackAdapt

Several platforms provide similar programmatic advertising functionality. Quantcast offers AI-driven audience targeting and DSP services. The Trade Desk provides enterprise-level programmatic buying. Google Display & Video 360 supports integrated digital media management. MediaMath offers global DSP solutions.

Each alternative differs in pricing structure, channel coverage, and enterprise feature depth.

Frequently Asked Questions

What does StackAdapt do?

StackAdapt is a programmatic advertising platform that enables buying and optimization of digital ad inventory across multiple channels.

Is StackAdapt cloud-based?

Yes. StackAdapt operates as a web-based SaaS platform.

Does StackAdapt support CTV advertising?

Yes. Connected TV (CTV) campaigns are supported.

Who typically uses StackAdapt?

Media agencies, enterprise brands, and performance marketers commonly use the platform.

Key Takeaways

StackAdapt is a cloud-based demand-side platform designed for programmatic advertising across native, display, video, CTV, and audio channels. It includes AI-driven optimization, audience targeting, retargeting, brand safety controls, and performance analytics dashboards. Pricing is custom and typically structured around advertising spend and service model agreements.