Software: Sprinklr

Category: Unified Customer Experience Management (Unified-CXM) Platform

Primary Use: Social media management, social listening, customer service, advertising, and analytics

Developer: Sprinklr, Inc.

Starting Price: Custom pricing (enterprise quote-based)

Free Trial/Plan: Demo available

Platform: Web-based (cloud)

Official Website: sprinklr.com

Sprinklr is a cloud-based unified customer experience management platform designed for enterprise organizations. It combines social media management, customer service, marketing, advertising, and analytics tools into a single system.

What Is Sprinklr?

Sprinklr is a SaaS enterprise platform founded in 2009. It provides a centralized solution for managing customer interactions across social media, messaging apps, websites, and digital advertising channels.

The platform is structured around a unified data model that connects marketing, advertising, research, and customer care teams within one environment.

Sprinklr operates entirely online and integrates with enterprise systems.

Who Uses Sprinklr?

Sprinklr is commonly used by global enterprises, multinational brands, financial institutions, telecommunications companies, retail chains, and large customer service teams. It is particularly suited for organizations managing large volumes of customer interactions across multiple digital channels.

Marketing teams use Sprinklr for campaign publishing and analytics. Customer care teams use it for social and messaging support. Insights teams use it for consumer research and sentiment analysis.

Core Features

Sprinklr provides multi-platform social media publishing tools that allow users to create, schedule, and manage posts across networks such as Facebook, Instagram, LinkedIn, Twitter (X), TikTok, and YouTube.

The unified inbox centralizes customer conversations from social platforms, messaging apps, and digital channels. Conversations can be routed and assigned to specific teams.

Social listening and consumer intelligence tools track brand mentions, keywords, competitor activity, and sentiment across digital channels.

Advertising management tools allow businesses to plan, execute, and analyze paid social media campaigns within the same platform.

Customer service automation features include AI-driven chatbots and response suggestions.

Advanced analytics dashboards provide insights into engagement metrics, campaign performance, customer sentiment, and operational efficiency.

Sprinklr’s research and insights modules allow brands to analyze large-scale consumer data for strategic decision-making.

Integrations and Compatibility

Sprinklr integrates with CRM systems, marketing automation platforms, ecommerce systems, and analytics tools. It supports integration with major social networks and advertising platforms through official APIs.

API access is available for enterprise customization and data integration.

The platform is accessible via web-based dashboards and may offer mobile access for engagement management.

Implementation typically involves enterprise-level onboarding and system configuration.

Pricing Structure

Sprinklr offers custom enterprise pricing based on selected modules, number of users, engagement volume, and contract scope. Pricing is quote-based and not publicly listed.

Different packages may include social publishing, advertising, customer care, listening, and analytics modules.

Billing terms are structured according to enterprise agreements.

Advantages and Limitations

Sprinklr provides a unified platform for managing marketing, customer service, and consumer insights. Its AI-driven analytics and automation tools support enterprise-scale operations.

However, pricing is designed for large enterprises and may not be suitable for small businesses. Implementation may require significant onboarding and technical integration. Feature access depends on selected modules.

Alternatives to Sprinklr

Several platforms provide similar enterprise customer experience functionality. Khoros supports digital engagement and community management. Emplifi offers social publishing and listening tools. Brandwatch focuses on consumer intelligence. Hootsuite provides social publishing and analytics features.

Each alternative differs in pricing structure, analytics depth, and enterprise scalability.

Frequently Asked Questions

What does Sprinklr do?

Sprinklr is a unified customer experience management platform that supports social publishing, listening, customer care, advertising, and analytics.

Is Sprinklr cloud-based?

Yes. Sprinklr operates as a web-based SaaS platform.

Does Sprinklr offer public pricing?

No. Pricing is custom and enterprise-based.

Can Sprinklr manage social media and customer service together?

Yes. It integrates marketing and customer care tools within one platform.

Who typically uses Sprinklr?

Global enterprises and large organizations commonly use the platform.

Key Takeaways

Sprinklr is a cloud-based enterprise Unified-CXM platform designed for large organizations managing social media, advertising, customer care, and consumer insights. It includes publishing tools, AI-driven listening, automation, and analytics dashboards. Pricing is custom and structured for enterprise deployments.