Software: SharpSpring (now part of Constant Contact)

Category: Marketing Automation & CRM Platform

Primary Use: Email automation, lead management, and agency-focused marketing tools

Developer: Originally SharpSpring, now under Constant Contact

Starting Price: Custom pricing (typically agency and mid-market focused)

Free Trial/Plan: Demo available

Platform: Web-based (cloud)

Official Website: sharpspring.com

SharpSpring is a cloud-based marketing automation and CRM platform designed for agencies and mid-sized businesses. It provides tools for email marketing, automation workflows, lead tracking, and sales pipeline management.

What Is SharpSpring?

SharpSpring was founded in 2012 as a marketing automation platform targeting agencies and small to mid-sized businesses. It was later acquired by Constant Contact.

The platform combines CRM functionality with marketing automation features, enabling users to track leads and automate multi-channel campaigns.

SharpSpring operates entirely online and supports white-label features for agencies.

Who Uses SharpSpring?

SharpSpring is commonly used by marketing agencies, digital marketing firms, and mid-sized businesses. It is particularly suited for agencies managing multiple client accounts.

Agencies use SharpSpring to automate email campaigns for clients. Sales teams use it to track prospects within CRM pipelines. Marketing departments use it to manage lead nurturing workflows.

Core Features

SharpSpring provides email marketing tools with drag-and-drop campaign builders.

Visual automation workflows support multi-step lead nurturing.

CRM tools manage contact records and sales opportunities.

Behavioral tracking monitors website visitor activity.

Landing page and form builders capture new leads.

Lead scoring tools evaluate prospect engagement.

Dynamic content features personalize email and web messaging.

Analytics dashboards track campaign and revenue performance.

White-label functionality allows agencies to brand the platform.

API access supports custom integrations.

Integrations and Compatibility

SharpSpring integrates with CRM systems and third-party applications.

The platform supports integrations with ecommerce platforms and advertising networks.

API access enables custom workflow connections.

Export functionality allows downloading lead and campaign data.

SharpSpring operates as a web-based SaaS solution.

Pricing Structure

SharpSpring offers custom pricing based on contact database size and feature requirements.

Plans are often structured for agencies and mid-sized businesses.

Pricing typically scales with contact count and advanced automation needs.

Billing is usually structured annually for agency contracts.

Advantages and Limitations

SharpSpring provides agency-focused features such as white-label options and multi-client account management. Its CRM and automation tools support lead lifecycle tracking.

However, pricing is not publicly listed and may require sales consultation. Advanced enterprise-level features may be limited compared to larger platforms. Implementation may require onboarding assistance.

Alternatives to SharpSpring

Several platforms provide similar marketing automation functionality. HubSpot Marketing Hub offers CRM-integrated automation tools. Adobe Marketo Engage supports enterprise automation. ActiveCampaign focuses on automation-driven CRM workflows. Keap supports small-business automation and CRM management.

Each alternative differs in pricing structure, CRM depth, and agency features.

Frequently Asked Questions

What does SharpSpring do?

SharpSpring is a marketing automation and CRM platform that supports email campaigns, lead tracking, and automation workflows.

Is SharpSpring cloud-based?

Yes. SharpSpring operates as a web-based SaaS platform.

Does SharpSpring support white-labeling?

Yes. White-label features are available for agencies.

Who typically uses SharpSpring?

Marketing agencies and mid-sized businesses commonly use the platform.

Key Takeaways

SharpSpring is a cloud-based marketing automation and CRM platform designed for agencies and mid-sized businesses. It includes email marketing tools, visual automation workflows, lead scoring, behavioral tracking, landing page builders, analytics dashboards, and white-label functionality. Pricing is custom and typically structured around contact database size and agency requirements.