Software: Publer

Category: Social Media Scheduling & Management Platform

Primary Use: Content scheduling, automation, and analytics

Developer: Publer

Starting Price: Free plan available; paid plans typically start around $12–$19/month (pricing may vary by profiles and features)

Free Trial/Plan: Free plan available

Platform: Web-based (cloud)

Official Website: publer.io

Publer is a cloud-based social media management platform designed to help individuals and teams schedule posts, automate content workflows, and analyze performance across multiple social networks. The platform focuses on content planning and automation.

What Is Publer?

Publer is a SaaS social media scheduling tool launched in 2015. It enables users to create, preview, schedule, and recycle content across supported platforms from a centralized dashboard.

The platform supports automation features such as recurring posts, bulk scheduling, and link shortening.

Publer operates entirely online and integrates with supported social media APIs.

Who Uses Publer?

Publer is commonly used by social media managers, small businesses, ecommerce brands, agencies, freelancers, and content creators. It is particularly suited for users seeking affordable scheduling and automation tools.

Marketing teams use Publer to manage content calendars. Agencies use it to coordinate multiple client accounts. Creators use it to automate recurring posts.

Core Features

Publer provides content scheduling tools that allow users to publish posts across multiple social media accounts.

Bulk scheduling enables uploading and scheduling multiple posts at once.

Recurring post automation supports evergreen content recycling.

Post preview tools display how content will appear on each platform.

Hashtag suggestions assist with optimizing post visibility.

Media library tools store images and videos for reuse.

Analytics dashboards provide engagement metrics, follower growth data, and post performance insights.

Link shortening and tracking tools monitor click-through performance.

Team collaboration features allow role-based permissions and content approval workflows.

Integrations and Compatibility

Publer integrates with platforms such as Facebook, Instagram, X (formerly Twitter), LinkedIn, Pinterest, TikTok, YouTube, and Google Business Profile, depending on API availability.

The platform supports integration with link shortening tools and media storage services.

Export features allow reporting via spreadsheets.

Publer operates via web-based dashboards and cloud infrastructure.

Pricing Structure

Publer offers a free plan with limited social accounts and features.

Paid plans typically start at approximately $12–$19 per month and increase based on the number of social accounts, users, and automation features.

Higher-tier plans may include expanded analytics, additional workspaces, and advanced automation tools.

Billing is available monthly or annually, with annual subscriptions often providing discounted pricing.

Advantages and Limitations

Publer combines scheduling, automation, and analytics within a single platform at entry-level pricing tiers. Its recurring post and bulk scheduling features support content repurposing strategies.

However, feature availability may vary depending on social media API restrictions. Advanced enterprise-level analytics and social listening features may require specialized tools. Pricing increases with additional users and profiles.

Alternatives to Publer

Several platforms provide similar social media scheduling functionality. Buffer offers simplified scheduling and analytics. Hootsuite provides publishing and reporting tools. Later focuses on visual content planning. SocialBee supports content recycling and categorization.

Each alternative differs in pricing structure, automation depth, and reporting capabilities.

Frequently Asked Questions

What does Publer do?

Publer is a social media scheduling and management platform that automates content publishing and tracks performance.

Is Publer cloud-based?

Yes. Publer operates as a web-based SaaS platform.

Does Publer offer a free plan?

Yes. A limited free plan is available.

Who typically uses Publer?

Social media managers, agencies, and small businesses commonly use the platform.

Key Takeaways

Publer is a cloud-based social media scheduling and automation platform designed for content planning and performance tracking. It includes bulk scheduling, recurring posts, analytics dashboards, link tracking, and team collaboration tools. Pricing begins with a free plan and paid subscriptions typically start at approximately $12–$19 per month, scaling based on social profiles and feature access.