Software: MailerLite

Category: Email Marketing & Automation Platform

Primary Use: Email campaigns, automation workflows, landing pages, and subscriber management

Developer: MailerLite

Starting Price: Free plan available; paid plans typically start from approximately $10–$15/month (pricing varies by subscriber count)

Free Trial/Plan: Free plan available

Platform: Web-based (cloud)

Official Website: mailerlite.com

MailerLite is a cloud-based email marketing and automation platform designed to help businesses create, send, and automate email campaigns. The software combines email broadcasting, automation workflows, landing pages, and subscriber management tools within a simplified interface.

What Is MailerLite?

MailerLite is a SaaS email marketing platform launched in 2010. It provides tools for building email lists, designing newsletters, and creating automated sequences. The platform focuses on ease of use and affordability, making it accessible to small and mid-sized businesses.

Users can create campaigns using a drag-and-drop editor, segment audiences based on behavior or custom fields, and track engagement metrics. MailerLite operates entirely in the cloud and does not require installation.

Who Uses MailerLite?

MailerLite is commonly used by bloggers, ecommerce businesses, startups, freelancers, digital agencies, nonprofits, and small to mid-sized companies. It is particularly suited for businesses seeking cost-effective email marketing tools with automation capabilities.

Content creators use MailerLite to grow subscriber lists and send newsletters. Ecommerce stores use it for promotional campaigns and automated follow-ups. Nonprofits use it for fundraising communications and event announcements.

Core Features

MailerLite provides a drag-and-drop email editor that allows users to design newsletters and promotional emails. Pre-built templates are available, and users can customize layouts, colors, and branding elements.

Automation workflows allow users to create sequences triggered by subscriber actions such as form submissions, link clicks, purchases, or specific date events. Conditional logic enables segmentation within automation flows.

The platform includes landing page and form builders. Users can create embedded forms, pop-ups, and standalone landing pages to capture subscriber data. Templates are available for lead generation campaigns.

Subscriber management tools support segmentation based on groups, tags, and custom fields. Users can filter audiences for targeted email campaigns.

MailerLite also offers website-building functionality in some plans, allowing users to create simple websites and blog pages directly within the platform.

Reporting features provide insights into open rates, click-through rates, subscriber growth, and automation performance.

Integrations and Compatibility

MailerLite integrates with ecommerce platforms such as Shopify and WooCommerce. It also connects with CRM systems, webinar tools, and payment processors.

The platform supports integration with Zapier for extended automation workflows. API access is available for custom integrations.

As a cloud-based system, MailerLite is accessible through modern web browsers without installation.

Pricing Structure

MailerLite offers a free plan supporting up to a limited number of subscribers and core email features. Paid plans typically start from approximately $10–$15 per month, with pricing increasing as subscriber count grows.

Higher-tier plans include advanced automation, priority support, additional user seats, and enhanced features. Pricing is primarily based on the number of subscribers in the account.

Billing is available monthly or annually, with annual subscriptions often providing discounted pricing.

Advantages and Limitations

MailerLite provides affordable email marketing tools with automation and landing page features. Its user interface is designed for simplicity, making it accessible to beginners. The free plan allows small businesses to start building email lists without upfront cost.

However, advanced CRM capabilities may be more limited compared to marketing automation platforms such as ActiveCampaign. Feature access and sending limits depend on the selected plan. Larger enterprises may require more complex workflow functionality.

Alternatives to MailerLite

Several platforms provide similar email marketing functionality. ConvertKit focuses on creators and automation. ActiveCampaign includes advanced automation and CRM features. Mailchimp offers email marketing and marketing automation tools. GetResponse combines email marketing with webinar hosting.

Each alternative differs in pricing structure, automation depth, and CRM integration capabilities.

Frequently Asked Questions

What does MailerLite do?

MailerLite is an email marketing platform that supports newsletters, automation workflows, and landing pages.

Is MailerLite cloud-based?

Yes. MailerLite operates as a web-based SaaS platform.

Does MailerLite offer a free plan?

Yes. A free plan is available with limited features.

Can MailerLite create landing pages?

Yes. Landing page and form builders are included.

Who typically uses MailerLite?

Bloggers, small businesses, startups, and ecommerce brands commonly use the platform.

Key Takeaways

MailerLite is a cloud-based email marketing and automation platform designed for small to mid-sized businesses and creators. It includes email broadcasting, automation workflows, landing pages, subscriber segmentation, and reporting tools. Pricing begins with a free plan and scales based on subscriber count and advanced feature access.