Software: Landbot

Category: Conversational Marketing & Chatbot Platform

Primary Use: No-code chatbot builder for lead generation, customer support, and automation

Developer: Landbot.io

Starting Price: Free plan available; paid plans from approximately $30/month (pricing may vary by usage and features)

Free Trial/Plan: Free plan available

Platform: Web-based (cloud)

Official Website: landbot.io

Landbot is a cloud-based conversational experience platform that allows businesses to create interactive chatbots for websites, landing pages, and messaging channels. The software focuses on replacing traditional forms with conversational flows designed to increase engagement and lead capture.

What Is Landbot?

Landbot is a no-code chatbot builder launched in 2017 with the goal of making conversational interfaces accessible to marketing and sales teams. Instead of static forms, Landbot enables businesses to design interactive, step-by-step chat experiences that guide users through structured conversations.

The platform is commonly used for lead generation, qualification flows, booking processes, surveys, onboarding sequences, and customer support automation. Landbot combines rule-based logic, conditional branching, and integrations to create dynamic workflows without requiring advanced technical skills.

The system operates entirely as a SaaS platform and is managed through an online dashboard.

Who Uses Landbot?

Landbot is used by startups, SaaS companies, ecommerce brands, agencies, and enterprise marketing teams seeking interactive lead capture and automation tools. It is frequently adopted by businesses that want to increase conversion rates on landing pages or replace traditional web forms with conversational experiences.

The platform is also used by customer support teams to automate repetitive inquiries and by sales teams to pre-qualify inbound leads before routing them to representatives.

Core Features

Landbot provides a visual drag-and-drop flow builder that allows users to create conversational sequences block by block. Each block represents a message, question, or logic step, and users connect blocks using conditional rules. This structure makes it possible to design complex workflows without writing code.

One of Landbot’s defining characteristics is its focus on conversational forms. Instead of displaying all fields at once, the chatbot presents questions sequentially, creating a more interactive experience. This approach is often used for lead capture forms, booking requests, surveys, and onboarding flows.

The platform supports conditional logic and advanced branching, allowing different conversation paths based on user responses. For example, leads can be segmented according to industry, budget, or service interest before being routed to specific teams or CRM pipelines.

Landbot also includes WhatsApp automation capabilities in addition to website chat deployment. Businesses can create conversational flows for WhatsApp that handle inquiries, appointment bookings, and automated responses. These flows are managed through the same visual builder interface.

Human handoff functionality is available, enabling live agents to step into conversations when automation reaches its limits. This hybrid approach allows businesses to automate repetitive processes while maintaining personalized support when required.

Integrations and Compatibility

Landbot integrates with a wide range of third-party tools to support marketing and sales workflows. The platform connects with CRM systems such as HubSpot and Salesforce, email marketing tools like Mailchimp, and automation platforms including Zapier.

Captured data can be automatically pushed into CRM pipelines or email sequences, enabling seamless lead management. Webhooks and API access are available for advanced custom integrations.

For deployment, Landbot provides embeddable website widgets, full-page chatbot landing pages, and WhatsApp integrations. Because the system is cloud-based, no installation is required, and updates are applied in real time.

Pricing Structure

Landbot offers a free plan with limited features and branding. Paid plans generally start at approximately $30 per month and scale based on the number of chats, integrations, and advanced automation capabilities required.

Higher-tier plans include expanded WhatsApp automation, advanced logic flows, team collaboration features, and priority support. Enterprise plans are available with custom pricing, offering advanced security, dedicated support, and larger usage allowances.

Subscriptions are typically offered on a monthly or annual billing cycle, with discounts often available for annual commitments.

Advantages and Limitations

Landbot provides a structured environment for building conversational forms and automated workflows without coding. Its visual builder and branching logic allow marketing teams to create interactive experiences that replace traditional forms. The platform’s integration ecosystem supports automated lead routing and CRM synchronization.

However, advanced automation features and high-volume messaging capabilities are tied to higher-tier plans. Businesses requiring complex AI-driven natural language understanding may need to configure additional integrations or upgrade plans. WhatsApp automation availability may also depend on regional and platform policies.

Alternatives to Landbot

Several platforms provide similar conversational automation functionality. Chatfuel focuses on Instagram and Messenger automation. Botsify supports multichannel chatbot deployment. Tidio combines live chat and chatbot capabilities. Intercom offers broader customer messaging and automation features for SaaS and enterprise environments.

Each alternative differs in channel focus, automation depth, and pricing structure.

Frequently Asked Questions

What does Landbot do?

Landbot is a no-code chatbot platform used to create conversational forms and automated workflows for websites and messaging apps.

Is Landbot cloud-based?

Yes. Landbot operates as a web-based SaaS platform.

Does Landbot offer a free plan?

Yes. A limited free plan is available.

Can Landbot integrate with CRM systems?

Yes. It integrates with tools such as HubSpot and Salesforce.

Who typically uses Landbot?

Startups, SaaS companies, marketing teams, and agencies commonly use the platform.

Key Takeaways

Landbot is a cloud-based conversational marketing platform designed to replace traditional web forms with interactive chat experiences. The software includes a visual drag-and-drop builder, conditional logic flows, CRM integrations, WhatsApp automation, and human handoff functionality. Pricing begins with a free plan and scales based on usage, integrations, and advanced automation features.