Software: Kissmetrics

Category: Customer Analytics & Behavioral Tracking Platform

Primary Use: Revenue analytics, customer behavior tracking, and funnel optimization

Developer: Kissmetrics

Starting Price: Typically starts around $299/month (pricing varies by traffic and features)

Free Trial/Plan: Free trial available

Platform: Web-based (cloud)

Official Website: kissmetrics.io

Kissmetrics is a cloud-based customer analytics platform designed to help businesses understand user behavior, track revenue metrics, and optimize conversion funnels. It focuses on person-based tracking rather than session-based analytics.

What Is Kissmetrics?

Kissmetrics is a SaaS analytics tool founded in 2008. It tracks individual user actions across devices and sessions, connecting behavioral data directly to revenue outcomes.

The platform is designed to provide cohort analysis, funnel tracking, and retention reporting to support growth optimization.

Kissmetrics operates entirely online and integrates with web applications and ecommerce platforms.

Who Uses Kissmetrics?

Kissmetrics is commonly used by ecommerce businesses, SaaS companies, subscription-based services, and digital product teams. It is particularly suited for organizations that require customer-level analytics and revenue attribution.

SaaS companies use Kissmetrics to analyze onboarding and churn. Ecommerce brands use it to track repeat purchases and lifetime value.

Core Features

Kissmetrics provides person-based tracking across multiple sessions and devices.

Funnel analysis tools measure conversion performance at each stage.

Cohort analysis tracks user retention and engagement trends.

Revenue tracking connects user actions to purchases and subscription data.

Behavioral segmentation enables targeted campaign insights.

A/B testing support integrates experiment results with analytics.

Custom event tracking allows monitoring specific user interactions.

Dashboard reporting tools visualize growth metrics.

Email campaign reporting connects marketing efforts to revenue outcomes.

API access supports integration with external systems.

Integrations and Compatibility

Kissmetrics integrates with ecommerce platforms and web applications.

The platform supports integration with email marketing tools and advertising platforms.

API access enables custom event tracking and data exports.

Export functionality allows sharing analytics data with BI tools.

Kissmetrics operates as a web-based SaaS platform.

Pricing Structure

Kissmetrics offers tiered pricing plans based on traffic volume and feature requirements.

Plans typically start around $299 per month and scale with increased event tracking limits and data retention needs.

Enterprise plans may include advanced analytics and dedicated support.

Billing is available monthly or annually, with annual subscriptions often offering discounted pricing.

Advantages and Limitations

Kissmetrics focuses on person-based tracking and revenue attribution. Its cohort and funnel analysis tools support growth optimization.

However, pricing may be higher than basic analytics tools. Implementation requires event tracking setup. Real-time reporting capabilities may depend on configuration.

Alternatives to Kissmetrics

Several platforms provide similar behavioral analytics functionality. Mixpanel offers event-based analytics and cohort tracking. Amplitude supports product analytics and experimentation. Google Analytics provides web traffic analytics. Heap provides automatic event capture.

Each alternative differs in pricing structure, event tracking capabilities, and data depth.

Frequently Asked Questions

What does Kissmetrics do?

Kissmetrics is a customer analytics platform that tracks user behavior and connects it to revenue metrics.

Is Kissmetrics cloud-based?

Yes. Kissmetrics operates as a web-based SaaS platform.

Does Kissmetrics support cohort analysis?

Yes. Cohort and retention analysis are core features.

Who typically uses Kissmetrics?

Ecommerce brands, SaaS companies, and subscription-based businesses commonly use the platform.

Key Takeaways

Kissmetrics is a cloud-based customer analytics platform designed for revenue-focused behavioral tracking. It includes person-based tracking, funnel analysis, cohort reporting, segmentation tools, revenue attribution, and custom event tracking. Pricing typically starts around $299 per month and scales based on traffic volume and feature access.