Software: HypeAuditor

Category: Influencer Marketing Analytics & Fraud Detection Platform

Primary Use: Influencer discovery, audience analysis, and campaign measurement

Developer: HypeAuditor

Starting Price: Custom pricing (subscription-based, quote required)

Free Trial/Plan: Limited free access and demo available

Platform: Web-based (cloud)

Official Website: hypeauditor.com

HypeAuditor is a cloud-based influencer marketing analytics platform designed to help brands and agencies evaluate influencer performance, detect fraudulent activity, and manage influencer campaigns. The platform focuses on data-driven influencer selection and audience quality analysis.

What Is HypeAuditor?

HypeAuditor is a SaaS influencer marketing platform founded in 2017. It provides analytics tools that assess influencer audience authenticity, engagement quality, and demographic breakdowns.

The platform uses AI-driven analysis to identify fake followers, suspicious engagement patterns, and inflated metrics.

HypeAuditor operates entirely online and provides data across multiple social media platforms.

Who Uses HypeAuditor?

HypeAuditor is commonly used by ecommerce brands, consumer goods companies, marketing agencies, and enterprise marketing teams. It is particularly suited for businesses investing in influencer marketing campaigns.

Marketing teams use HypeAuditor to vet influencers before partnerships. Agencies use it to manage influencer portfolios. Brands use it to monitor campaign performance and audience demographics.

Core Features

HypeAuditor provides influencer discovery tools that allow users to search creators by niche, location, audience size, and engagement rate.

Audience quality analysis evaluates follower authenticity and identifies potential fake or inactive accounts.

Fraud detection tools analyze engagement spikes and suspicious patterns.

Demographic insights provide data on audience age, gender, location, and interests.

Campaign tracking tools monitor performance metrics such as reach, engagement, and estimated ROI.

Influencer performance scoring assigns credibility ratings based on audience and engagement data.

Competitive analysis tools compare influencer performance within specific industries.

Reporting dashboards provide exportable analytics summaries for campaign review.

Integrations and Compatibility

HypeAuditor supports analytics across platforms such as Instagram, YouTube, TikTok, and other major social networks.

The platform provides API access for enterprise data workflows.

Export features allow integration with reporting systems and internal dashboards.

HypeAuditor operates via web-based dashboards and cloud infrastructure.

Pricing Structure

HypeAuditor offers subscription-based pricing tailored to business size, influencer database access, and feature modules. Pricing is quote-based and not publicly listed.

Plans may include influencer discovery, fraud detection, campaign tracking, and API access.

Billing terms are structured through subscription agreements.

Advantages and Limitations

HypeAuditor provides detailed audience analysis and fraud detection tools for influencer marketing. Its demographic insights support data-driven campaign planning.

However, pricing is generally suited for brands and agencies running structured influencer campaigns. Feature access depends on selected subscription tier. Smaller businesses may require limited plans depending on budget and campaign scope.

Alternatives to HypeAuditor

Several platforms provide similar influencer marketing analytics functionality. Upfluence offers influencer discovery and campaign management tools. Aspire supports influencer relationship management. CreatorIQ focuses on enterprise influencer marketing analytics. Modash provides influencer discovery and audience data tools.

Each alternative differs in pricing structure, database size, and analytics depth.

Frequently Asked Questions

What does HypeAuditor do?

HypeAuditor is an influencer marketing analytics platform that evaluates influencer authenticity and campaign performance.

Is HypeAuditor cloud-based?

Yes. HypeAuditor operates as a web-based SaaS platform.

Does HypeAuditor detect fake followers?

Yes. The platform includes fraud detection and audience authenticity analysis tools.

Who typically uses HypeAuditor?

Brands, ecommerce companies, and marketing agencies commonly use the platform.

Key Takeaways

HypeAuditor is a cloud-based influencer marketing analytics platform designed to evaluate influencer credibility and campaign performance. It includes influencer discovery, audience authenticity analysis, fraud detection, demographic insights, and campaign tracking tools. Pricing is subscription-based and tailored to business size and feature requirements.