Software: Heepsy

Category: Influencer Discovery & Analytics Platform

Primary Use: Influencer search, audience analysis, and campaign prospecting

Developer: Heepsy

Starting Price: Plans typically start around $49/month (pricing may vary by searches and features)

Free Trial/Plan: Limited free search access available

Platform: Web-based (cloud)

Official Website: heepsy.com

Heepsy is a cloud-based influencer discovery platform designed to help brands and agencies find influencers based on audience demographics, engagement metrics, and niche categories. The platform focuses on influencer search and data-driven prospecting.

What Is Heepsy?

Heepsy is a SaaS influencer marketing tool founded in 2016. It provides access to a searchable influencer database with advanced filters that allow users to identify creators aligned with their target market.

The platform emphasizes audience authenticity analysis and engagement tracking to support informed influencer selection.

Heepsy operates entirely online and supports multi-platform influencer research.

Who Uses Heepsy?

Heepsy is commonly used by ecommerce brands, startups, marketing agencies, and small to mid-sized businesses. It is particularly suited for companies looking for cost-effective influencer discovery tools.

Marketing teams use Heepsy to identify creators by niche and location. Agencies use it to build influencer prospect lists. Small businesses use it to find micro-influencers for targeted campaigns.

Core Features

Heepsy provides influencer discovery tools with filters for category, location, audience size, engagement rate, and follower count.

Audience analytics deliver demographic insights such as gender distribution and geographic location.

Engagement rate analysis helps evaluate influencer performance consistency.

Fake follower detection tools identify suspicious audience growth and engagement patterns.

List management tools allow users to save and organize influencer prospects.

Export functionality enables downloading influencer data for campaign planning.

Reporting dashboards provide summary metrics for selected influencers.

Search credits and limits are structured based on subscription tier.

Integrations and Compatibility

Heepsy supports analytics for platforms such as Instagram, YouTube, and TikTok.

Export features allow integration with CRM systems and spreadsheets.

The platform operates via web-based dashboards and cloud infrastructure.

API access availability may vary depending on subscription level.

Pricing Structure

Heepsy offers subscription-based pricing structured around search limits, influencer data access, and feature modules. Plans typically start at approximately $49 per month and increase depending on the number of searches and advanced analytics features.

Higher-tier plans may include expanded search credits, detailed analytics, and extended export capabilities.

Billing is available monthly or annually, with annual subscriptions often providing discounted pricing.

Advantages and Limitations

Heepsy provides accessible influencer discovery tools with audience authenticity analysis. Its pricing structure is generally suited for small to mid-sized businesses.

However, search limits vary by subscription tier. Advanced campaign management and CRM features may be more limited compared to full influencer management platforms. Enterprise-level integrations may require higher-tier plans.

Alternatives to Heepsy

Several platforms provide similar influencer discovery functionality. Modash offers influencer search and ecommerce performance tracking. HypeAuditor focuses on fraud detection and audience analytics. Influencity provides campaign management tools. Upfluence combines influencer CRM and affiliate tracking.

Each alternative differs in pricing structure, database coverage, and campaign management capabilities.

Frequently Asked Questions

What does Heepsy do?

Heepsy is an influencer discovery platform that helps brands find and analyze creators based on audience and engagement data.

Is Heepsy cloud-based?

Yes. Heepsy operates as a web-based SaaS platform.

Does Heepsy detect fake followers?

Yes. The platform includes audience authenticity analysis tools.

Who typically uses Heepsy?

Ecommerce brands, startups, and marketing agencies commonly use the platform.

Key Takeaways

Heepsy is a cloud-based influencer discovery and analytics platform designed for brands seeking cost-effective influencer prospecting tools. It includes advanced search filters, audience demographic insights, engagement analysis, and fraud detection features. Pricing typically begins at approximately $49 per month and scales based on search volume and feature access.