Software: Evergage

Category: Real-Time Personalization & Customer Data Platform (CDP)

Primary Use: Website personalization, behavioral targeting, and customer data activation

Developer: Evergage (acquired by Salesforce; now part of Salesforce Interaction Studio / Marketing Cloud Personalization)

Starting Price: Custom pricing (enterprise quote-based)

Free Trial/Plan: Demo available

Platform: Web-based (cloud)

Official Website: (Integrated within Salesforce Marketing Cloud)

Evergage was a real-time personalization platform that became part of Salesforce after acquisition. Its technology is now integrated into Salesforce Marketing Cloud Personalization (formerly Interaction Studio). The platform focuses on real-time behavioral tracking and individualized customer experiences across digital channels.

What Is Evergage?

Evergage was a SaaS personalization and customer data platform founded in 2010. It enabled businesses to collect behavioral data and deliver personalized website and email experiences in real time.

Following its acquisition by Salesforce in 2020, Evergage’s capabilities were integrated into Salesforce Marketing Cloud as a personalization solution.

The platform combines behavioral analytics, segmentation, and machine learning-driven recommendations into a unified personalization engine.

Who Uses Evergage?

Evergage technology is commonly used by enterprise ecommerce brands, financial services firms, travel companies, and global retailers. It is particularly suited for organizations already using Salesforce products.

Marketing teams use the platform to personalize digital experiences. Ecommerce teams use it to optimize product recommendations and on-site messaging. Data teams use it to activate customer data across channels.

Core Features

Evergage provides real-time behavioral tracking that captures user actions such as page views, clicks, purchases, and search queries.

The personalization engine enables dynamic content delivery based on user profiles, historical behavior, and contextual data.

Product recommendation tools use machine learning algorithms to suggest relevant items based on browsing and purchasing patterns.

Audience segmentation tools allow businesses to create granular user segments using behavioral, demographic, and transactional data.

Journey orchestration features support multi-channel personalization across web, email, and mobile applications.

A/B testing and experimentation capabilities allow marketers to measure performance differences between personalized experiences.

Analytics dashboards provide metrics such as engagement rates, conversion rates, revenue impact, and customer journey insights.

Integrations and Compatibility

Evergage is integrated within Salesforce Marketing Cloud and connects with Salesforce CRM and other Salesforce ecosystem tools.

The platform supports API integration for enterprise systems and ecommerce platforms.

Implementation typically requires adding tracking scripts or SDKs to websites and applications.

The dashboard is accessible via Salesforce’s cloud-based interface.

Pricing Structure

Evergage (as part of Salesforce Marketing Cloud Personalization) offers custom enterprise pricing. Costs are typically based on usage volume, feature selection, and contract scope.

Pricing is not publicly listed and requires consultation with Salesforce sales teams.

Billing terms are structured according to enterprise agreements.

Advantages and Limitations

Evergage technology provides real-time personalization and behavioral targeting integrated within the Salesforce ecosystem. Its machine learning-driven recommendations support dynamic ecommerce experiences.

However, pricing is enterprise-focused and may not be suitable for small businesses. Implementation requires technical resources and integration with Salesforce infrastructure.

Feature access depends on Salesforce contract tiers.

Alternatives to Evergage

Several platforms provide similar personalization and CDP functionality. Monetate offers ecommerce personalization tools. Dynamic Yield provides AI-driven personalization and recommendations. Adobe Target focuses on enterprise experimentation. Optimizely supports experimentation and digital experience optimization.

Each alternative differs in pricing structure, ecosystem integration, and personalization depth.

Frequently Asked Questions

What does Evergage do?

Evergage provides real-time website personalization and behavioral targeting, now integrated into Salesforce Marketing Cloud Personalization.

Is Evergage cloud-based?

Yes. It operates as a cloud-based SaaS solution within Salesforce.

Is Evergage still a standalone product?

No. Its functionality is now integrated into Salesforce Marketing Cloud.

Does Evergage support A/B testing?

Yes. Experimentation features are included.

Who typically uses Evergage?

Enterprise organizations and Salesforce customers commonly use the platform.

Key Takeaways

Evergage is a real-time personalization and customer data platform technology now integrated into Salesforce Marketing Cloud Personalization. It supports behavioral tracking, AI-driven recommendations, audience segmentation, and experimentation tools. Pricing is enterprise-level and custom-based, primarily serving organizations within the Salesforce ecosystem.