Software: Bazaarvoice

Category: User-Generated Content (UGC) & Review Management Platform

Primary Use: Product reviews, ratings, visual UGC, and ecommerce content syndication

Developer: Bazaarvoice, Inc.

Starting Price: Custom pricing (enterprise quote-based)

Free Trial/Plan: Demo available

Platform: Web-based (cloud)

Official Website: bazaarvoice.com

Bazaarvoice is a cloud-based user-generated content (UGC) and review management platform designed for ecommerce brands and retailers. The platform enables businesses to collect, manage, distribute, and analyze customer-generated content such as product reviews, ratings, photos, and Q&A.

What Is Bazaarvoice?

Bazaarvoice is a SaaS ecommerce experience platform founded in 2005. It focuses on helping brands leverage customer reviews and user-generated content to enhance product pages and improve online shopping experiences.

The platform supports review collection, moderation, analytics, and syndication to retail partner websites. Bazaarvoice is structured primarily for enterprise brands and large-scale retailers.

Bazaarvoice operates entirely online and integrates with ecommerce systems.

Who Uses Bazaarvoice?

Bazaarvoice is commonly used by enterprise ecommerce brands, global retailers, consumer packaged goods (CPG) companies, and marketplace sellers. It is particularly suited for organizations managing high product volumes and multi-channel retail distribution.

Brands use Bazaarvoice to collect product reviews and distribute them across retail partner sites. Retailers use it to enhance product listings with ratings and Q&A features.

Core Features

Bazaarvoice provides automated review collection through post-purchase email invitations. Customers can submit ratings, written reviews, photos, and videos related to products.

The platform includes moderation tools that allow businesses to review and manage submitted content before publication.

User-generated content syndication enables brands to distribute collected reviews to retail partner websites. This supports consistent product ratings across multiple sales channels.

Q&A functionality allows customers to ask questions about products directly on ecommerce pages. Responses can be provided by brands or other customers.

Analytics dashboards provide insights into review trends, sentiment analysis, content engagement, and product performance metrics.

Visual UGC tools allow businesses to showcase customer-submitted photos and videos within ecommerce experiences.

Bazaarvoice may also include sampling campaigns that encourage customers to test products and provide feedback.

Integrations and Compatibility

Bazaarvoice integrates with major ecommerce platforms, CRM systems, and marketing tools. It supports integration with platforms such as Salesforce Commerce Cloud and other enterprise ecommerce solutions.

API access is available for custom integration and content distribution.

The platform connects with retail partners and marketplaces to enable review syndication across distribution networks.

Bazaarvoice is accessible via web-based dashboards for content management and analytics.

Pricing Structure

Bazaarvoice offers custom enterprise pricing based on product catalog size, review volume, syndication requirements, and feature selection. Pricing is typically quote-based and not publicly listed.

Packages may include modules for reviews, visual UGC, Q&A, analytics, and syndication services.

Billing terms are structured according to enterprise agreements.

Advantages and Limitations

Bazaarvoice provides enterprise-scale review management and syndication capabilities. Its distribution network enables brands to extend review visibility across multiple retail partners.

However, pricing is typically tailored for large organizations and may not be suitable for small businesses. Implementation may require technical integration. Feature access varies depending on contract scope.

Alternatives to Bazaarvoice

Several platforms provide similar UGC and review management functionality. Yotpo focuses on ecommerce reviews and loyalty programs. Trustpilot supports public review collection. Feefo provides verified post-purchase reviews. PowerReviews offers review collection and syndication tools.

Each alternative differs in pricing structure, syndication networks, and ecommerce specialization.

Frequently Asked Questions

What does Bazaarvoice do?

Bazaarvoice is a user-generated content and review management platform that helps brands collect, manage, and distribute product reviews and ratings.

Is Bazaarvoice cloud-based?

Yes. Bazaarvoice operates as a web-based SaaS platform.

Does Bazaarvoice support review syndication?

Yes. Review syndication to retail partners is a core feature.

Is pricing publicly available?

No. Pricing is custom and enterprise-based.

Who typically uses Bazaarvoice?

Enterprise ecommerce brands and global retailers commonly use the platform.

Key Takeaways

Bazaarvoice is a cloud-based enterprise UGC and review management platform designed for large ecommerce brands and retailers. It supports review collection, moderation, analytics, visual content, and cross-retailer syndication. Pricing is custom and structured for enterprise-level deployments.