Software: AB Tasty

Category: A/B Testing, Experimentation & Personalization Platform

Primary Use: Website experimentation, feature testing, personalization, and conversion optimization

Developer: AB Tasty

Starting Price: Custom pricing (quote-based; varies by traffic and feature modules)

Free Trial/Plan: Demo available

Platform: Web-based (cloud)

Official Website: abtasty.com

AB Tasty is a cloud-based experimentation and personalization platform designed to help businesses optimize digital experiences through A/B testing, feature experimentation, and targeted personalization. The platform supports marketing, product, and growth teams.

What Is AB Tasty?

AB Tasty is a SaaS experimentation platform founded in 2011. It enables businesses to test and personalize website and application experiences without extensive development resources.

The platform includes both client-side and server-side testing capabilities. It also offers feature flagging tools and AI-driven personalization modules.

AB Tasty operates entirely online and requires implementation of tracking scripts or SDKs.

Who Uses AB Tasty?

AB Tasty is commonly used by ecommerce brands, SaaS companies, financial institutions, media organizations, and enterprise product teams. It is particularly suited for organizations running ongoing experimentation programs.

Marketing teams use AB Tasty to optimize landing pages and campaigns. Product teams use it to test new features and rollouts. Growth teams use it to improve conversion funnels.

Core Features

AB Tasty provides A/B testing tools that allow users to create and test variations of website elements such as headlines, calls-to-action, images, and layouts.

Multivariate testing is supported for testing multiple variables simultaneously.

Server-side experimentation allows product teams to test backend features and application logic without affecting front-end performance.

Feature flagging tools enable gradual rollouts of new features to selected user segments.

Personalization tools allow businesses to display dynamic content based on user behavior, location, device type, and audience segmentation.

AI-driven recommendation engines can automate certain optimization decisions based on predictive modeling.

Analytics dashboards provide real-time experiment performance metrics, including conversion rates, statistical significance, and revenue impact.

The platform also includes visual editors for creating test variations without heavy coding requirements.

Integrations and Compatibility

AB Tasty integrates with analytics tools, CRM systems, customer data platforms (CDPs), and ecommerce platforms.

API access is available for custom integrations and advanced server-side experimentation.

The platform supports integration with web and mobile applications via JavaScript tags and SDKs.

AB Tasty is accessible through web-based dashboards for experiment management and reporting.

Pricing Structure

AB Tasty offers custom pricing based on website traffic volume, feature modules, and contract scope. Pricing is typically quote-based and not publicly listed.

Different packages may include web experimentation, feature experimentation, personalization modules, and analytics tools.

Billing terms are structured through enterprise agreements.

Advantages and Limitations

AB Tasty provides both marketing-focused A/B testing and product-focused feature experimentation in a single platform. Its visual editor simplifies experiment creation.

However, pricing is typically suited for mid-sized to enterprise organizations. Implementation may require technical integration. Feature access depends on subscription tier and selected modules.

Alternatives to AB Tasty

Several platforms provide similar experimentation and personalization functionality. Optimizely supports digital experimentation and feature testing. VWO offers A/B testing and behavioral analytics tools. Kameleoon provides AI-driven personalization and experimentation. Monetate focuses on ecommerce personalization.

Each alternative differs in pricing structure, AI capabilities, and integration depth.

Frequently Asked Questions

What does AB Tasty do?

AB Tasty is an experimentation and personalization platform that supports A/B testing, feature flagging, and conversion optimization.

Is AB Tasty cloud-based?

Yes. AB Tasty operates as a web-based SaaS platform.

Does AB Tasty support server-side testing?

Yes. Server-side experimentation is supported.

Is pricing publicly available?

No. Pricing is custom and quote-based.

Who typically uses AB Tasty?

Ecommerce brands, SaaS companies, and enterprise product teams commonly use the platform.

Key Takeaways

AB Tasty is a cloud-based experimentation and personalization platform designed for marketing and product teams. It includes A/B testing, multivariate testing, server-side experimentation, feature flagging, and AI-driven personalization tools. Pricing is custom and structured for mid-sized to enterprise organizations.