Software Overview

Software: UpViral

Category: Viral Referral & Giveaway Marketing Software

Primary Use: Referral campaigns, contests, and lead generation

Developer: UpViral

Starting Price: From about $99/month

Free Trial/Plan: Limited trial available

Platform: Web-based (cloud)

Official Website: upviral.com

UpViral is a cloud-based referral marketing platform designed to help businesses create viral campaigns that encourage users to share offers and promotions. The software provides tools for managing sweepstakes, reward programs, and waitlists intended to generate leads and expand audience reach.

What Is UpViral?

UpViral is a referral marketing software platform that enables organizations to design, launch, and manage viral campaigns from a centralized dashboard. The system focuses on word-of-mouth growth by incentivizing participants to share campaigns with their networks. 

The platform supports campaign types such as sweepstakes, reward promotions, and viral waiting lists. These campaign formats are commonly used to increase traffic, collect email leads, and build customer databases. 

UpViral operates entirely in the cloud and is accessed through a web browser. Users typically configure campaigns, track referrals, and manage rewards within the platform interface. The software is used by marketing teams, online businesses, and digital creators seeking to automate referral-driven growth initiatives.

Who Uses UpViral?

Common User Groups

UpViral is used by a variety of digital-focused organizations, including:

  • Ecommerce businesses
  • Digital marketing agencies
  • SaaS companies
  • Online course creators
  • Bloggers and content publishers
  • Marketing consultants

Marketing and advertising professionals represent a significant portion of the platform’s user base. 

Typical Use Cases

Lead generation campaigns

Businesses use UpViral to collect email subscribers through giveaway funnels and referral incentives.

Viral product launches

Companies create waitlists and pre-launch campaigns to build early interest.

Referral programs

Organizations reward participants for bringing in new users via unique referral links.

Audience growth promotions

Content creators and brands use sweepstakes to expand social and email audiences.

Core Features

Campaign Management

What it does:

UpViral allows users to build and manage referral campaigns through a centralized dashboard.

How users typically use it:

Users select a campaign type, customize entry actions, and publish the campaign via landing pages or embedded widgets.

Key capabilities:

  • Campaign creation and scheduling
  • Centralized dashboard
  • Customizable campaign settings
  • Lead management tools
  • Performance monitoring

Campaign management tools are designed to streamline the setup and monitoring of viral promotions. 

Referral Tracking

What it does:

The platform tracks participant referrals and attributes new signups to the correct source.

How users typically use it:

Each participant receives a unique referral link that the system monitors.

Key capabilities:

  • Unique referral link generation
  • Source tracking
  • Referral analytics
  • Leaderboards for participants
  • Real-time performance data

Referral tracking helps marketers identify which channels and participants generate the most engagement. 

Rewards Management

What it does:

UpViral includes tools for configuring and distributing incentives tied to campaign actions.

How users typically use it:

Campaign owners set reward thresholds based on referrals, entries, or milestones.

Key capabilities:

  • Sweepstakes prize management
  • Milestone rewards
  • Multiple winner support
  • Automated reward handling
  • Incentive customization

The rewards system is intended to encourage sharing and participation in campaigns.

Templates and Page Builder

What it does:

The platform provides pre-built templates and a drag-and-drop interface for campaign pages.

How users typically use it:

Users customize templates to match brand identity and campaign goals.

Key capabilities:

  • Drag-and-drop editor
  • Pre-built referral templates
  • Custom branding options
  • Mobile-responsive pages
  • Form customization

Templates are designed to speed up campaign creation and maintain consistent branding.

Email and Marketing Integrations

What it does:

UpViral connects with external tools to sync leads and automate follow-up workflows.

How users typically use it:

Captured leads are automatically pushed into email marketing platforms or CRMs.

Key capabilities:

  • Integration with email marketing tools
  • Zapier connectivity
  • API and webhook access
  • Automated data syncing
  • List segmentation support

These integrations allow campaign data to flow into broader marketing systems.

Analytics and Reporting

What it does:

The analytics dashboard provides metrics related to campaign participation and referrals.

How users typically use it:

Marketers monitor conversions, shares, and traffic sources.

Key capabilities:

  • Campaign performance metrics
  • Referral activity reports
  • Lead tracking
  • Visual dashboards
  • Exportable data

Analytics tools help users evaluate the effectiveness of viral campaigns.

Integrations and Compatibility

Native Integrations

UpViral integrates with various marketing and automation platforms. Common examples include:

  • ActiveCampaign
  • ConvertKit
  • MailerLite
  • ClickFunnels
  • HubSpot

These integrations allow lead data to sync automatically with marketing workflows. 

API Access

The platform provides API and webhook functionality for custom integrations and automation workflows. 

Platform Availability

  • Web-based application
  • Works in modern browsers
  • Mobile-responsive campaign pages
  • No desktop installation required

Pricing Structure

(Pricing may change — verify on the official site.)

UpViral offers tiered subscription plans based primarily on lead volume and brand usage.

Starter Plan — from about $99/month

Includes:

  • Unlimited campaigns
  • Up to 10,000 leads
  • Drag-and-drop interface
  • Referral campaigns
  • Contest and sweepstakes tools
  • Smart leaderboards
  • Anti-fraud algorithm
  • 30+ integrations
  • Email and chat support

Business Plan — from about $149/month

Includes everything in Starter, plus:

  • Up to 25,000 leads
  • Multiple brand support
  • Universal capture
  • Location-based entry restrictions
  • API and webhook access
  • Expanded integrations

Premium Plan — from about $399/month

Includes everything in Business, plus:

  • Up to 100,000 leads
  • Support for multiple brands
  • Dedicated account manager
  • Additional referral AI credits

Free Trial

UpViral typically offers a low-cost trial (often starting at $1) that allows users to test the platform before subscribing. 

Billing Options

  • Monthly billing
  • Annual billing discounts available
  • Pricing scales with lead limits and brand usage

Advantages and Limitations

Notable Advantages

  • Built specifically for referral marketing campaigns
  • Includes sweepstakes and waitlist campaign types
  • Provides automated referral tracking
  • Supports numerous third-party integrations
  • Cloud-based access

Potential Limitations

  • No permanent free plan
  • Lead limits vary by subscription tier
  • Advanced capabilities reserved for higher plans
  • Focused primarily on referral marketing use cases

Alternatives to UpViral

Several platforms provide similar referral and viral marketing functionality.

Vyper

Provides contest, giveaway, and loyalty campaign tools.

Gleam

Offers sweepstakes and social contest applications.

KickoffLabs

Focuses on viral landing pages and referral programs.

These tools serve overlapping use cases in the viral marketing software category.

Frequently Asked Questions

What does UpViral do?

UpViral is a referral marketing platform that helps businesses create viral campaigns such as sweepstakes, rewards programs, and waitlists.

Is UpViral cloud-based?

Yes. The software runs as a web-based application accessible through a browser.

Does UpViral offer a free plan?

UpViral typically offers a trial rather than a permanent free plan.

Can UpViral integrate with email marketing tools?

Yes. The platform supports integrations with major email marketing and CRM platforms.

What types of campaigns can be created in UpViral?

Users can build referral contests, viral giveaways, and waitlist campaigns.

Key Takeaways

UpViral is a cloud-based referral marketing platform designed to support lead generation and audience growth through incentivized sharing campaigns. The software includes campaign management tools, referral tracking, reward configuration, and analytics features. It is used by marketing teams, ecommerce brands, and digital businesses to run viral promotions. The platform offers multiple pricing tiers starting at approximately $99 per month, with capabilities expanding at higher subscription levels.