Software: Supermetrics

Category: Marketing Data Integration & Reporting Automation Platform

Primary Use: Automated marketing data extraction and reporting

Developer: Supermetrics

Starting Price: Plans typically start from approximately $29/month (pricing varies by destination and connectors)

Free Trial/Plan: Free trial available

Platform: Cloud-based with integrations for spreadsheets, BI tools, and data warehouses

Official Website: supermetrics.com

Supermetrics is a cloud-based marketing data integration platform designed to automate the extraction of performance data from advertising, analytics, and marketing platforms. The software enables businesses to send marketing data directly into reporting tools, spreadsheets, business intelligence dashboards, and data warehouses.

What Is Supermetrics?

Supermetrics is a SaaS data integration solution founded in 2013. It focuses on simplifying the process of moving marketing data from various platforms into centralized reporting environments. Instead of manually exporting data from advertising accounts, users can configure automated data pulls through Supermetrics connectors.

The platform supports connections to advertising platforms, web analytics tools, social media networks, ecommerce systems, and CRM platforms. Once connected, data can be scheduled to refresh automatically, ensuring reports remain up to date.

Supermetrics operates entirely in the cloud and provides different product offerings depending on the reporting destination, such as Google Sheets, Looker Studio, Excel, Power BI, Tableau, Snowflake, and BigQuery.

Who Uses Supermetrics?

Supermetrics is widely used by digital marketing agencies, ecommerce brands, SaaS companies, and in-house marketing teams managing multi-channel campaigns. It is particularly common among organizations that rely heavily on spreadsheet-based reporting or dashboard visualization tools.

Agencies use the platform to automate recurring client reports. Marketing analysts rely on it to consolidate advertising performance metrics across multiple platforms. Ecommerce businesses use Supermetrics to compare paid media performance with revenue and conversion data.

Core Features

Supermetrics provides a library of pre-built data connectors that allow users to link advertising and analytics accounts directly to reporting destinations. Once authenticated, users can select specific metrics and dimensions to extract. This flexibility enables tailored reporting based on campaign objectives.

One of the platform’s primary features is scheduled data refresh. Reports can be configured to update automatically at defined intervals, eliminating the need for manual exports. This is particularly useful for agencies delivering recurring performance dashboards.

Supermetrics supports multiple data destinations. Users can send data directly into Google Sheets, Excel, Looker Studio, Power BI, Tableau, or enterprise data warehouses such as Snowflake and BigQuery. The platform offers separate product tiers optimized for each destination type.

Data transformation and blending features allow users to combine multiple sources into a unified dataset. This makes it possible to compare campaign spend from one platform with conversion or revenue data from another.

The system also includes access control and team collaboration tools, allowing organizations to manage user permissions and reporting workflows across departments.

Integrations and Compatibility

Supermetrics integrates with a wide range of marketing platforms, including Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Google Analytics, Shopify, HubSpot, and many others. The connector library is regularly updated to support new data sources.

The platform supports both spreadsheet-based reporting environments and enterprise data warehouse setups. API access and custom query capabilities are available for advanced users.

Because Supermetrics is cloud-based, there is no local installation required. Users manage connectors and data flows through an online dashboard or within supported reporting tools.

Pricing Structure

Supermetrics offers modular pricing based on data destination and number of connectors. Entry-level plans for spreadsheet destinations such as Google Sheets may start at approximately $29 per month. Pricing increases depending on the number of data sources, refresh frequency, and reporting destinations selected.

Data warehouse connectors and enterprise-level integrations are typically priced higher. Organizations can customize plans based on the number of users and reporting needs.

Subscriptions are usually billed monthly or annually, with annual billing often providing discounted rates.

Advantages and Limitations

Supermetrics automates repetitive reporting tasks and reduces manual data export processes. Its wide range of connectors supports cross-channel performance analysis. Integration with popular spreadsheet and dashboard tools makes it accessible to non-technical marketing teams.

However, pricing scales with the number of connectors and destinations required. Advanced transformation features may be more limited compared to full-scale ETL platforms. Organizations with complex data modeling requirements may require additional infrastructure beyond Supermetrics.

Alternatives to Supermetrics

Several platforms offer similar marketing data integration functionality. Windsor.ai provides cross-channel reporting and attribution modeling. Improvado focuses on enterprise-grade ETL and data normalization. Funnel.io offers centralized marketing data aggregation. Segment and RudderStack provide broader customer data infrastructure solutions.

Each alternative differs in pricing model, data transformation depth, and enterprise orientation.

Frequently Asked Questions

What does Supermetrics do?

Supermetrics is a marketing data integration platform that automates the extraction and reporting of advertising and analytics data.

Is Supermetrics cloud-based?

Yes. It operates as a web-based SaaS platform.

Does Supermetrics offer a free trial?

Yes. A free trial is available.

Can Supermetrics integrate with Google Sheets?

Yes. Google Sheets is one of its primary reporting destinations.

Who typically uses Supermetrics?

Marketing agencies, ecommerce brands, and in-house marketing teams commonly use the platform.

Key Takeaways

Supermetrics is a cloud-based marketing data integration platform designed to automate reporting workflows across advertising and analytics channels. The software provides connectors for numerous platforms and supports integration with spreadsheets, BI dashboards, and data warehouses. Pricing begins at approximately $29 per month and scales based on connectors, destinations, and feature requirements.