Software: Convert (Product: Convert Experiences)

Category: A/B Testing & Website Experimentation Platform

Primary Use: A/B testing, multivariate testing, and personalization

Developer: Convert.com

Starting Price: Plans typically start from approximately $299/month (pricing may vary by traffic volume and features)

Free Trial/Plan: Free trial available

Platform: Web-based (cloud)

Official Website: convert.com

Convert Experiences is a cloud-based experimentation platform designed to help businesses run A/B tests and optimize website performance. The platform focuses on privacy-conscious testing and flexible deployment options.

What Is Convert Experiences?

Convert Experiences is a SaaS A/B testing tool developed by Convert.com. It enables businesses to experiment with website variations to improve conversion rates and user engagement.

The platform supports both client-side and server-side experimentation, offering flexibility for marketing and development teams.

Convert operates entirely in the cloud and integrates with analytics and data tools.

Who Uses Convert Experiences?

Convert Experiences is commonly used by ecommerce brands, SaaS companies, digital marketing agencies, optimization consultants, and mid-sized businesses. It is particularly suited for organizations prioritizing data privacy and GDPR compliance.

Marketing teams use Convert to test landing pages and calls-to-action. Product teams use it for feature experimentation. Agencies use it to manage client optimization campaigns.

Core Features

Convert Experiences provides A/B testing tools that allow users to create and compare multiple versions of web pages.

Multivariate testing supports experimentation with multiple elements simultaneously.

Visual editors enable non-technical users to build page variations without coding.

Server-side testing capabilities allow experimentation with backend logic and application features.

Audience segmentation tools allow targeting based on behavior, device, location, and custom variables.

Personalization features deliver tailored content to specific user segments.

Advanced targeting supports dynamic content display rules.

Real-time reporting dashboards provide metrics such as conversion rates, statistical significance, and revenue impact.

Privacy-focused infrastructure supports compliance with data protection regulations.

Integrations and Compatibility

Convert Experiences integrates with analytics platforms such as Google Analytics and Adobe Analytics.

The platform supports integration with ecommerce platforms, CRM systems, and tag management tools.

API access is available for advanced server-side testing and automation.

Convert operates via web-based dashboards and cloud infrastructure.

Pricing Structure

Convert Experiences offers subscription-based pricing structured around monthly website visitors and feature access. Plans typically start at approximately $299 per month and increase depending on traffic volume and modules selected.

Higher-tier plans may include advanced personalization, server-side testing, and enterprise-level support.

Billing is available monthly or annually, with annual subscriptions often providing discounted pricing.

Advantages and Limitations

Convert Experiences provides experimentation tools with privacy-focused infrastructure and flexible testing options. Its server-side capabilities support technical experimentation workflows.

However, pricing is generally higher than entry-level A/B testing tools. Implementation may require technical setup. Feature access depends on selected subscription tier.

Alternatives to Convert Experiences

Several platforms provide similar experimentation functionality. VWO supports A/B testing and behavioral analytics. Optimizely offers enterprise experimentation tools. AB Tasty provides web and feature experimentation. Dynamic Yield focuses on personalization and optimization.

Each alternative differs in pricing structure, AI capabilities, and scalability.

Frequently Asked Questions

What does Convert Experiences do?

Convert Experiences is an A/B testing and website experimentation platform that helps businesses optimize conversion rates.

Is Convert Experiences cloud-based?

Yes. Convert operates as a web-based SaaS platform.

Does Convert Experiences support server-side testing?

Yes. Server-side experimentation is supported.

Who typically uses Convert Experiences?

Ecommerce brands, SaaS companies, and digital agencies commonly use the platform.

Key Takeaways

Convert Experiences is a cloud-based A/B testing and experimentation platform designed for mid-sized to enterprise organizations. It includes client-side and server-side testing, audience segmentation, personalization tools, and analytics dashboards. Pricing typically begins at approximately $299 per month and scales based on traffic volume and feature access.