Software: Emplifi

Category: Social Media Management & Customer Experience Platform

Primary Use: Social media publishing, social listening, analytics, and customer engagement

Developer: Emplifi (formed from the merger of Socialbakers and Astute)

Starting Price: Custom pricing (enterprise quote-based)

Free Trial/Plan: Demo available

Platform: Web-based (cloud)

Official Website: emplifi.io

Emplifi is a cloud-based customer engagement and social media management platform designed for brands and enterprises. The platform combines social publishing, analytics, listening, influencer marketing, and customer care tools within a unified system.

What Is Emplifi?

Emplifi is a SaaS customer experience platform created after the merger of Socialbakers and Astute in 2020. It provides tools for managing social media presence and analyzing customer interactions across digital channels.

The platform centralizes social media publishing, engagement monitoring, performance reporting, and consumer insights into a single dashboard.

Emplifi operates entirely online and integrates with social networks and enterprise systems.

Who Uses Emplifi?

Emplifi is commonly used by enterprise brands, global retailers, financial institutions, hospitality companies, and large marketing teams. It is particularly suited for organizations managing high volumes of social engagement and customer interactions.

Marketing teams use Emplifi to schedule and analyze campaigns. Customer service teams use it to respond to social media inquiries. Brand managers use it to monitor sentiment and competitor activity.

Core Features

Emplifi provides multi-platform social media publishing tools that allow users to create, schedule, and manage posts across networks such as Facebook, Instagram, LinkedIn, Twitter (X), TikTok, and YouTube.

Social listening tools monitor brand mentions, keywords, hashtags, and competitor activity across social platforms. Sentiment analysis features categorize conversations by tone.

The unified social inbox centralizes customer messages, comments, and mentions for streamlined engagement management.

Analytics dashboards provide metrics such as engagement rates, audience growth, campaign performance, and competitive benchmarking.

Influencer marketing tools allow brands to identify, manage, and measure influencer partnerships.

Emplifi also includes customer care features that support ticket routing and service management within social channels.

Advanced reporting tools allow for customizable dashboards and data exports for executive reporting.

Integrations and Compatibility

Emplifi integrates with major social networks via official APIs. It also connects with CRM systems, ecommerce platforms, and marketing automation tools.

API access is available for enterprise-level integration. The platform supports integration with advertising platforms for campaign performance tracking.

Emplifi is accessible through web-based dashboards and may include mobile app support for engagement management.

Pricing Structure

Emplifi offers custom enterprise pricing based on feature modules, number of users, and social profile volume. Pricing is quote-based and not publicly listed.

Different packages may include publishing, listening, influencer marketing, customer care, and analytics modules.

Billing terms are structured according to enterprise contracts.

Advantages and Limitations

Emplifi provides enterprise-level social media management and customer engagement tools. Its listening and analytics capabilities support large-scale brand monitoring.

However, pricing is tailored for mid-sized to enterprise organizations and may not be suitable for small businesses. Implementation may require onboarding and configuration support.

Feature availability depends on selected modules and contract scope.

Alternatives to Emplifi

Several platforms provide similar enterprise social media management functionality. Sprout Social includes publishing and analytics tools. Hootsuite offers multi-platform scheduling and listening. Brandwatch focuses on social listening and analytics. Khoros provides enterprise community and engagement tools.

Each alternative differs in pricing structure, listening depth, and enterprise features.

Frequently Asked Questions

What does Emplifi do?

Emplifi is a customer engagement and social media management platform that supports publishing, listening, analytics, and customer care.

Is Emplifi cloud-based?

Yes. Emplifi operates as a web-based SaaS platform.

Does Emplifi offer public pricing?

No. Pricing is custom and enterprise-based.

Can Emplifi monitor social media mentions?

Yes. Social listening and sentiment analysis are included.

Who typically uses Emplifi?

Enterprise brands and global marketing teams commonly use the platform.

Key Takeaways

Emplifi is a cloud-based enterprise social media and customer engagement platform designed for large organizations. It includes publishing tools, social listening, analytics dashboards, influencer marketing features, and customer care modules. Pricing is custom and structured for enterprise deployments.