Software: Zoho Social

Category: Social Media Management & Monitoring Platform

Primary Use: Social publishing, monitoring, collaboration, and analytics

Developer: Zoho Corporation

Starting Price: Free plan available; paid plans typically start from approximately $10–$15/month (pricing may vary by users and features)

Free Trial/Plan: Free plan available

Platform: Web-based (cloud)

Official Website: zoho.com/social

Zoho Social is a cloud-based social media management platform designed to help businesses schedule posts, monitor brand mentions, and analyze performance across multiple social networks. The platform is part of the broader Zoho ecosystem of business applications.

What Is Zoho Social?

Zoho Social is a SaaS social media management tool launched in 2015. It enables users to manage social media publishing and monitoring from a centralized dashboard.

The platform integrates with other Zoho products, such as Zoho CRM, to connect social engagement data with customer relationship management workflows.

Zoho Social operates entirely online and does not require installation.

Who Uses Zoho Social?

Zoho Social is commonly used by small to mid-sized businesses, startups, marketing agencies, and in-house marketing teams. It is particularly suited for businesses already using Zoho’s ecosystem of tools.

Marketing teams use Zoho Social to plan campaigns and track engagement. Agencies use it to manage multiple brand accounts. Sales teams can leverage integration with Zoho CRM to track social interactions.

Core Features

Zoho Social provides multi-platform publishing tools that allow users to create, schedule, and manage posts across networks such as Facebook, Instagram, LinkedIn, Twitter (X), Pinterest, TikTok, and Google Business Profile.

The SmartQ scheduling feature suggests optimal posting times based on audience engagement patterns.

Monitoring tools allow users to track brand mentions, keywords, hashtags, and direct messages across connected platforms.

A unified dashboard displays engagement metrics, including likes, shares, comments, impressions, and follower growth.

Collaboration features support team roles, approval workflows, and content assignments.

Custom reporting tools allow users to generate performance reports for internal use or client presentations.

Zoho Social integrates with Zoho CRM to convert social interactions into leads and track customer communication history.

Integrations and Compatibility

Zoho Social integrates with major social media platforms via official APIs. It also connects with Zoho CRM, Zoho Desk, and other Zoho applications.

Zapier integration is available for extended automation workflows.

The platform is accessible via modern web browsers and includes mobile apps for content scheduling and engagement management.

Pricing Structure

Zoho Social offers a free plan with limited features and profile connections. Paid plans typically start at approximately $10–$15 per month for basic plans, with pricing increasing based on the number of users and social profiles.

Higher-tier plans include advanced monitoring, custom reporting, and collaboration tools. Agency plans are available for managing multiple client brands.

Billing is available monthly or annually, with annual subscriptions often providing discounted pricing.

Advantages and Limitations

Zoho Social provides integration with the Zoho ecosystem, enabling unified customer data management. Its SmartQ scheduling feature supports optimized publishing times.

However, advanced social listening features may be limited compared to enterprise-level platforms. Feature access depends on subscription tier. Businesses not using Zoho products may not fully benefit from CRM integration.

Alternatives to Zoho Social

Several platforms provide similar social media management functionality. Buffer offers simplified scheduling tools. Hootsuite includes enterprise-level analytics and listening. Agorapulse supports engagement management and reporting. SocialBee emphasizes content categorization and automation.

Each alternative differs in pricing structure, ecosystem integration, and analytics depth.

Frequently Asked Questions

What does Zoho Social do?

Zoho Social is a social media management platform that supports scheduling, monitoring, and analytics across multiple networks.

Is Zoho Social cloud-based?

Yes. Zoho Social operates as a web-based SaaS platform.

Does Zoho Social offer a free plan?

Yes. A limited free plan is available.

Can Zoho Social integrate with Zoho CRM?

Yes. Integration with Zoho CRM is supported.

Who typically uses Zoho Social?

Small businesses, agencies, and Zoho ecosystem users commonly use the platform.

Key Takeaways

Zoho Social is a cloud-based social media management platform designed for small to mid-sized businesses and agencies. It includes multi-platform publishing, monitoring tools, analytics dashboards, and CRM integration within the Zoho ecosystem. Pricing begins with a free plan and paid subscriptions typically start at approximately $10–$15 per month, scaling based on users and features.