Software: Talkwalker

Category: Social Listening & Media Analytics Platform

Primary Use: Brand monitoring, consumer intelligence, sentiment analysis, and media analytics

Developer: Talkwalker (acquired by Hootsuite)

Starting Price: Custom pricing (enterprise quote-based)

Free Trial/Plan: Demo available

Platform: Web-based (cloud)

Official Website: talkwalker.com

Talkwalker is a cloud-based social listening and media analytics platform designed to help businesses monitor brand mentions, analyze consumer sentiment, and gain market intelligence across social media and online news sources. The platform focuses on large-scale data analysis for enterprise organizations.

What Is Talkwalker?

Talkwalker is a SaaS social listening and analytics solution founded in 2009. It collects data from social networks, blogs, forums, news sites, and other online sources to provide insights into brand reputation and market trends.

Following its acquisition by Hootsuite, Talkwalker’s capabilities are positioned within Hootsuite’s broader enterprise social intelligence offering.

The platform provides AI-powered analytics and visualization tools to interpret large volumes of online conversation data.

Talkwalker operates entirely online and integrates with enterprise systems.

Who Uses Talkwalker?

Talkwalker is commonly used by global brands, PR agencies, financial institutions, retail chains, government organizations, and marketing research teams. It is particularly suited for enterprises requiring advanced consumer intelligence and brand monitoring.

Communications teams use Talkwalker to track media coverage. Marketing teams use it to analyze campaign impact. Insights teams use it for competitive benchmarking and trend analysis.

Core Features

Talkwalker provides social listening tools that monitor brand mentions, keywords, hashtags, and competitor activity across platforms such as Facebook, Instagram, LinkedIn, Twitter (X), YouTube, and online forums.

Media monitoring tools track coverage across news publications and online media outlets.

AI-driven sentiment analysis categorizes conversations by tone and emotion to measure public perception.

Image recognition technology can identify brand logos and visual mentions within images shared online.

Analytics dashboards provide insights into share of voice, engagement metrics, audience demographics, and campaign performance.

Customizable alerts notify users of spikes in conversation volume or emerging trends.

The platform also supports influencer identification and market research modules in certain plans.

Integrations and Compatibility

Talkwalker integrates with CRM systems, marketing automation platforms, and business intelligence tools.

API access is available for enterprise data integration and reporting workflows.

The platform connects with major social networks and online news sources via official data partnerships.

Talkwalker is accessible via web-based dashboards and may offer mobile access for monitoring alerts.

Pricing Structure

Talkwalker offers custom enterprise pricing based on monitoring scope, data volume, selected modules, and user access. Pricing is typically quote-based and not publicly listed.

Packages may include social listening, media monitoring, image recognition, influencer analytics, and reporting tools.

Billing terms are structured through enterprise agreements.

Advantages and Limitations

Talkwalker provides large-scale social and media analytics capabilities with AI-driven sentiment analysis and image recognition features. It supports enterprise-level brand monitoring and research workflows.

However, pricing is generally tailored for mid-sized to enterprise organizations. Implementation may require onboarding and configuration support. Feature access depends on selected modules and contract scope.

Alternatives to Talkwalker

Several platforms provide similar social listening and media intelligence functionality. Meltwater offers media monitoring and PR analytics tools. Brandwatch focuses on consumer intelligence and social analytics. Sprinklr includes enterprise listening and engagement modules. Cision provides media database and monitoring tools.

Each alternative differs in pricing structure, analytics depth, and enterprise integration capabilities.

Frequently Asked Questions

What does Talkwalker do?

Talkwalker is a social listening and media analytics platform that tracks brand mentions, sentiment, and consumer trends across digital channels.

Is Talkwalker cloud-based?

Yes. Talkwalker operates as a web-based SaaS platform.

Does Talkwalker support image recognition?

Yes. Image recognition technology is included in certain plans.

Is pricing publicly available?

No. Pricing is custom and enterprise-based.

Who typically uses Talkwalker?

Enterprise brands, PR agencies, and research teams commonly use the platform.

Key Takeaways

Talkwalker is a cloud-based enterprise social listening and media analytics platform designed for large organizations. It includes AI-driven sentiment analysis, image recognition, media monitoring, and customizable analytics dashboards. Pricing is custom and structured for enterprise deployments.