Software: Salesloft

Category: Sales Engagement & Revenue Orchestration Platform

Primary Use: Sales cadence automation, pipeline management, and revenue workflow optimization

Developer: Salesloft, Inc.

Starting Price: Custom pricing (enterprise quote-based)

Free Trial/Plan: Demo available

Platform: Web-based (cloud)

Official Website: salesloft.com

Salesloft is a cloud-based sales engagement and revenue orchestration platform designed to help revenue teams automate outreach, manage pipelines, and improve sales performance. The platform focuses on structured cadences, conversation tracking, and analytics.

What Is Salesloft?

Salesloft is a SaaS sales engagement platform founded in 2011. It provides tools for managing outbound communication, automating follow-ups, and tracking deal progress across the sales lifecycle.

The platform centralizes email communication, call tracking, meeting scheduling, and CRM synchronization in one system.

Salesloft operates entirely online and integrates with enterprise CRM platforms.

Who Uses Salesloft?

Salesloft is commonly used by B2B sales teams, SaaS companies, enterprise organizations, and revenue operations teams. It is particularly suited for companies running structured outbound sales programs.

Sales development representatives (SDRs) use Salesloft to manage cadences and follow-up sequences. Account executives use it to track deals and communication history. Revenue leaders use analytics dashboards to monitor performance metrics.

Core Features

Salesloft provides sales cadence tools that automate multistep outreach sequences across email, phone calls, and social touchpoints.

Email tracking features monitor opens, clicks, and replies.

Call recording and conversation intelligence tools analyze sales calls for performance insights.

Meeting scheduling tools integrate with calendar systems to streamline booking.

Pipeline management tools provide visibility into deal stages and revenue forecasts.

CRM integration synchronizes contact data, activity tracking, and opportunity updates.

Analytics dashboards provide insights into sales productivity, engagement rates, and conversion performance.

The platform includes automation workflows designed to standardize sales processes.

Integrations and Compatibility

Salesloft integrates with CRM systems such as Salesforce and Microsoft Dynamics.

The platform supports integration with email providers including Gmail and Outlook.

Conversation intelligence tools integrate with video conferencing platforms.

API access is available for enterprise-level integration and automation.

Salesloft is accessible via web-based dashboards and mobile applications.

Pricing Structure

Salesloft offers custom enterprise pricing based on the number of users, feature modules, and contract scope. Pricing is quote-based and not publicly listed.

Packages may include sales engagement tools, conversation intelligence, revenue analytics, and pipeline management modules.

Billing terms are structured through subscription agreements.

Advantages and Limitations

Salesloft provides structured sales engagement workflows and conversation intelligence features for enterprise sales teams. CRM integration supports alignment between outreach and pipeline tracking.

However, pricing is typically suited for mid-sized to enterprise organizations. Implementation may require onboarding and configuration. Feature access depends on selected modules and contract terms.

Alternatives to Salesloft

Several platforms provide similar sales engagement functionality. Outreach offers enterprise sales cadence automation. Apollo.io combines prospect data with outreach tools. Reply.io supports multichannel automation. HubSpot Sales Hub includes engagement tracking and pipeline management.

Each alternative differs in pricing structure, automation depth, and analytics capabilities.

Frequently Asked Questions

What does Salesloft do?

Salesloft is a sales engagement platform that supports outreach automation, pipeline management, and revenue analytics.

Is Salesloft cloud-based?

Yes. Salesloft operates as a web-based SaaS platform.

Does Salesloft integrate with CRM systems?

Yes. CRM integration is supported.

Is pricing publicly available?

No. Pricing is custom and enterprise-based.

Who typically uses Salesloft?

B2B sales teams and enterprise organizations commonly use the platform.

Key Takeaways

Salesloft is a cloud-based sales engagement and revenue orchestration platform designed for B2B sales teams. It includes sales cadences, conversation intelligence, CRM integration, pipeline tracking, and analytics dashboards. Pricing is custom and structured for mid-sized to enterprise deployments.