Software: Mailshake

Category: Sales Engagement & Cold Email Automation Platform

Primary Use: Cold email outreach, multichannel sales sequences, and lead engagement

Developer: Mailshake, Inc.

Starting Price: Plans typically start from approximately $58–$99/month per user (pricing may vary by features and billing cycle)

Free Trial/Plan: Free trial available

Platform: Web-based (cloud)

Official Website: mailshake.com

Mailshake is a cloud-based sales engagement platform designed to help businesses automate cold email outreach and manage prospecting campaigns. The platform focuses on structured sequences, personalization, and response tracking.

What Is Mailshake?

Mailshake is a SaaS sales automation tool that enables users to create and manage multistep outreach campaigns across email and other channels. It supports personalized messaging at scale and engagement tracking.

The platform centralizes campaign creation, follow-ups, and analytics in a single interface.

Mailshake operates entirely online and integrates with CRM systems and email providers.

Who Uses Mailshake?

Mailshake is commonly used by B2B sales teams, startups, SaaS companies, digital agencies, consultants, and content marketers. It is particularly suited for organizations focused on cold outreach and lead generation.

Sales development representatives (SDRs) use Mailshake to automate email follow-ups. Marketing teams use it for link-building outreach and partnerships. Agencies use it to manage outbound campaigns for clients.

Core Features

Mailshake provides automated email sequences that allow users to create multistep campaigns with scheduled follow-ups.

Personalization tools support dynamic fields such as name, company, and custom variables within email templates.

Email tracking features monitor opens, clicks, replies, and bounces.

Multichannel capabilities may include phone dialer features and LinkedIn task steps in certain plans.

CRM integration synchronizes contact data and campaign activity.

Lead catcher functionality captures and organizes replies from prospects.

A/B testing tools allow users to test subject lines and message variations.

Analytics dashboards display performance metrics such as reply rates, open rates, and conversion outcomes.

Deliverability support features help users manage sending limits and domain health.

Integrations and Compatibility

Mailshake integrates with CRM systems such as Salesforce and HubSpot.

The platform supports integration with Gmail and Outlook for email sending.

API access may be available for custom workflow automation.

Mailshake is accessible through web-based dashboards and cloud infrastructure.

Pricing Structure

Mailshake offers subscription-based pricing per user. Plans typically start at approximately $58–$99 per user per month and increase depending on features such as multichannel outreach and dialer functionality.

Higher-tier plans may include advanced automation tools, expanded integrations, and team management features.

Billing is available monthly or annually, with annual subscriptions often providing discounted pricing.

Advantages and Limitations

Mailshake provides structured cold email automation with personalization and CRM integration. Its campaign analytics support performance tracking.

However, pricing is based on per-user subscriptions, which may increase costs for larger teams. Advanced enterprise revenue intelligence features may be limited compared to larger sales engagement platforms. Feature access depends on subscription tier.

Alternatives to Mailshake

Several platforms provide similar sales engagement functionality. Klenty supports multichannel cadences. PersistIQ offers outreach automation with CRM sync. Outreach provides enterprise sales engagement tools. Apollo.io combines contact data with outreach automation.

Each alternative differs in pricing structure, automation depth, and analytics capabilities.

Frequently Asked Questions

What does Mailshake do?

Mailshake is a sales engagement platform that automates cold email outreach and multistep prospecting campaigns.

Is Mailshake cloud-based?

Yes. Mailshake operates as a web-based SaaS platform.

Does Mailshake integrate with CRM systems?

Yes. CRM integration is supported.

Who typically uses Mailshake?

B2B sales teams, startups, and marketing agencies commonly use the platform.

Key Takeaways

Mailshake is a cloud-based cold email and sales engagement platform designed for B2B prospecting teams. It includes multistep email sequences, personalization tools, CRM integration, and analytics dashboards. Pricing typically begins at approximately $58–$99 per user per month and scales based on feature access and team size.