Software: Wisepops

Category: Onsite Marketing, Popups & Website Personalization Platform

Primary Use: Lead generation, announcements, promotions, and website engagement

Developer: Wisepops

Starting Price: Plans typically start from approximately $49/month (pricing may vary by traffic volume)

Free Trial/Plan: Free trial available

Platform: Web-based (cloud)

Official Website: wisepops.com

Wisepops is a cloud-based onsite marketing platform designed to help businesses engage website visitors using popups, banners, embedded forms, and personalized messaging. The platform focuses on list growth, promotional campaigns, and targeted announcements.

What Is Wisepops?

Wisepops is a SaaS conversion optimization tool founded in 2013. It allows businesses to create and deploy customizable popups and onsite campaigns based on visitor behavior and targeting rules.

The platform combines design flexibility with segmentation and automation tools to deliver targeted messages across websites.

Wisepops operates entirely online and integrates into websites via a script installation.

Who Uses Wisepops?

Wisepops is commonly used by ecommerce brands, SaaS companies, publishers, media websites, and digital marketing teams. It is particularly suited for businesses seeking to increase email subscribers and promote offers.

Ecommerce teams use Wisepops to promote discounts and seasonal campaigns. Publishers use it to grow newsletter subscriptions. SaaS companies use it for feature announcements and demo signups.

Core Features

Wisepops provides a drag-and-drop popup builder that supports overlays, slide-ins, bars, full-screen popups, and embedded forms.

Behavioral targeting allows campaigns to trigger based on exit intent, time on page, scroll depth, referral source, and device type.

Audience segmentation enables personalized messaging based on visitor attributes and browsing history.

A/B testing tools allow comparison of different designs and content variations.

Campaign scheduling supports time-based promotions and announcements.

Analytics dashboards provide metrics such as impressions, conversions, and engagement rates.

Template libraries offer pre-designed layouts for ecommerce, lead capture, and announcement campaigns.

Multi-language support allows campaigns to be displayed in different languages based on visitor location.

Integrations and Compatibility

Wisepops integrates with ecommerce platforms such as Shopify and WooCommerce.

The platform supports integration with email marketing tools including Mailchimp, Klaviyo, HubSpot, and ActiveCampaign.

Script-based installation ensures compatibility with most CMS platforms and website builders.

API access may be available for advanced integrations and automation.

Wisepops operates via web-based dashboards and cloud infrastructure.

Pricing Structure

Wisepops offers subscription-based pricing structured around monthly website visitors. Plans typically start at approximately $49 per month and increase based on traffic volume and feature access.

Higher-tier plans may include advanced targeting, A/B testing, and additional user accounts.

Billing is available monthly or annually, with annual subscriptions often providing discounted pricing.

Advantages and Limitations

Wisepops provides flexible design options and behavior-based targeting for onsite campaigns. Its segmentation tools support personalized visitor engagement.

However, pricing increases with website traffic. Advanced enterprise-level experimentation features may be more limited compared to dedicated A/B testing platforms. Overuse of popups may affect user experience if not configured carefully.

Alternatives to Wisepops

Several platforms provide similar onsite marketing functionality. Sleeknote focuses on ecommerce popups. Personizely combines personalization with lead capture. OptinMonster offers advanced targeting rules. ConvertBox supports segmentation-driven messaging.

Each alternative differs in pricing structure, targeting depth, and scalability.

Frequently Asked Questions

What does Wisepops do?

Wisepops is an onsite marketing platform that uses popups and personalized messaging to increase engagement and conversions.

Is Wisepops cloud-based?

Yes. Wisepops operates as a web-based SaaS platform.

Does Wisepops integrate with email marketing platforms?

Yes. Integration with platforms such as Mailchimp and Klaviyo is supported.

Who typically uses Wisepops?

Ecommerce brands, SaaS companies, and publishers commonly use the platform.

Key Takeaways

Wisepops is a cloud-based onsite marketing and personalization platform designed for lead generation and promotional campaigns. It includes a drag-and-drop popup builder, behavioral targeting, segmentation, A/B testing, and analytics dashboards. Pricing typically begins at approximately $49 per month and scales based on website traffic and feature access.