Software: Northbeam

Category: Marketing Attribution & Media Mix Modeling Platform

Primary Use: Multi-touch attribution, media performance tracking, and ecommerce analytics

Developer: Northbeam, Inc.

Starting Price: Custom pricing (quote-based)

Free Trial/Plan: Demo available

Platform: Web-based (cloud)

Official Website: northbeam.io

Northbeam is a cloud-based marketing attribution and analytics platform designed to help brands measure the impact of paid media campaigns across multiple channels. The platform focuses heavily on ecommerce performance tracking and revenue attribution.

What Is Northbeam?

Northbeam is a SaaS attribution platform built to unify advertising data, ecommerce transactions, and customer journey tracking into a single reporting system.

The platform is designed to help businesses understand how different marketing channels contribute to revenue, especially in environments where privacy changes have impacted traditional tracking methods.

Northbeam operates entirely in the cloud and integrates with ecommerce platforms and advertising networks.

Who Uses Northbeam?

Northbeam is commonly used by ecommerce brands, direct-to-consumer (DTC) companies, marketing agencies, and performance marketing teams. It is particularly suited for brands running multi-channel paid advertising campaigns.

Marketing teams use Northbeam to measure return on ad spend (ROAS). Ecommerce operators use it to analyze revenue attribution across paid social, search, and display channels. Agencies use it to manage client ad performance reporting.

Core Features

Northbeam provides multi-touch attribution models that track how different marketing touchpoints contribute to conversions.

Media mix modeling tools analyze channel-level impact using statistical modeling techniques.

Revenue reporting dashboards provide insights into campaign performance, customer acquisition costs, and lifetime value metrics.

Cross-channel performance tracking supports paid social, paid search, display advertising, and other digital channels.

Creative reporting tools analyze performance by ad creative and campaign variations.

Cohort analysis tools evaluate customer behavior over time.

Data aggregation features unify ecommerce transaction data with advertising platform metrics.

Custom reporting capabilities allow teams to tailor dashboards to specific KPIs.

Integrations and Compatibility

Northbeam integrates with ecommerce platforms such as Shopify and other online storefront systems.

The platform connects with advertising networks including Meta Ads, Google Ads, TikTok Ads, and other paid media platforms.

CRM and analytics integrations support data consolidation across marketing and sales tools.

API access may be available for advanced data workflows and automation.

Northbeam operates via web-based dashboards and cloud infrastructure.

Pricing Structure

Northbeam offers custom pricing based on revenue volume, advertising spend, and feature access. Pricing is quote-based and not publicly listed.

Plans may include attribution modeling, media mix modeling, creative analytics, and advanced reporting modules.

Billing terms are structured through subscription agreements tailored to brand size and data requirements.

Advantages and Limitations

Northbeam provides attribution and media mix modeling tools designed for ecommerce and performance marketing teams. Its reporting features support cross-channel revenue analysis.

However, pricing is generally suited for mid-sized to large ecommerce brands with significant advertising budgets. Implementation may require integration with ecommerce and ad platforms. Feature access depends on selected modules and contract scope.

Alternatives to Northbeam

Several platforms provide similar attribution functionality. Dreamdata focuses on B2B revenue attribution. Triple Whale offers ecommerce-focused attribution and analytics. Hyros provides tracking and attribution tools for paid media. Google Analytics offers broader web analytics capabilities.

Each alternative differs in pricing structure, modeling approach, and integration depth.

Frequently Asked Questions

What does Northbeam do?

Northbeam is a marketing attribution platform that measures the revenue impact of paid media campaigns.

Is Northbeam cloud-based?

Yes. Northbeam operates as a web-based SaaS platform.

Who typically uses Northbeam?

Ecommerce brands and performance marketing teams commonly use the platform.

Is pricing publicly available?

No. Pricing is custom and quote-based.

Key Takeaways

Northbeam is a cloud-based marketing attribution and media mix modeling platform designed for ecommerce brands running multi-channel advertising campaigns. It includes multi-touch attribution, revenue dashboards, creative performance reporting, and cross-channel analytics. Pricing is custom and structured for mid-sized to large brands with significant paid media investments.