Software: Triple Whale

Category: Ecommerce Analytics & Marketing Attribution Platform

Primary Use: Attribution tracking, ad performance monitoring, and ecommerce analytics

Developer: Triple Whale, Inc.

Starting Price: Plans typically start from approximately $99/month (pricing may vary by store revenue and features)

Free Trial/Plan: Trial available

Platform: Web-based (cloud)

Official Website: triplewhale.com

Triple Whale is a cloud-based ecommerce analytics and attribution platform designed to help direct-to-consumer (DTC) brands track marketing performance and revenue in one centralized dashboard. The platform focuses on simplifying complex ad and ecommerce data into actionable reporting.

What Is Triple Whale?

Triple Whale is a SaaS analytics platform founded in 2021. It aggregates ecommerce, advertising, and customer data into a single performance dashboard for online brands.

The platform was built primarily for Shopify-based ecommerce stores and focuses on improving visibility into return on ad spend (ROAS), customer acquisition cost (CAC), and revenue attribution.

Triple Whale operates entirely in the cloud and integrates directly with ecommerce and advertising platforms.

Who Uses Triple Whale?

Triple Whale is commonly used by ecommerce brands, DTC companies, Shopify store owners, and performance marketing teams. It is particularly suited for brands running paid media campaigns across multiple platforms.

Marketing teams use Triple Whale to monitor ad spend and conversion data. Ecommerce operators use it to track profitability and customer lifetime value. Agencies use it to manage reporting for ecommerce clients.

Core Features

Triple Whale provides centralized ecommerce dashboards that combine sales, ad spend, and profitability metrics.

Attribution tracking tools help measure performance across paid social, search, and other advertising channels.

Creative analytics features provide insights into ad-level and campaign-level performance.

Customer lifetime value (LTV) reporting tracks repeat purchases and cohort behavior.

Pixel-based tracking supports improved data visibility in privacy-restricted advertising environments.

Profitability dashboards calculate net profit by factoring in ad spend and product costs.

Automated reporting tools generate shareable performance summaries for stakeholders.

Custom metric builders allow brands to track specific KPIs.

Integrations and Compatibility

Triple Whale integrates directly with Shopify and other ecommerce platforms.

The platform connects with advertising networks such as Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads.

Email marketing and SMS platforms can be integrated for holistic performance tracking.

API access may be available for advanced data workflows and business intelligence integrations.

Triple Whale operates via web-based dashboards and cloud infrastructure.

Pricing Structure

Triple Whale offers subscription-based pricing structured around store revenue and feature access. Plans typically start at approximately $99 per month and increase depending on sales volume and advanced modules.

Higher-tier plans may include expanded attribution modeling, creative analytics, and enhanced reporting capabilities.

Billing is available monthly or annually, with annual subscriptions often providing discounted pricing.

Advantages and Limitations

Triple Whale provides ecommerce-focused attribution and performance dashboards tailored for Shopify and DTC brands. Its centralized reporting simplifies cross-channel analysis.

However, pricing scales with store revenue, which may increase costs as businesses grow. Advanced modeling features may be more limited compared to enterprise-level attribution platforms. Implementation is primarily optimized for ecommerce use cases.

Alternatives to Triple Whale

Several platforms provide similar ecommerce attribution functionality. Northbeam focuses on media mix modeling and advanced attribution. Hyros provides paid media tracking tools. Dreamdata offers B2B revenue attribution. Google Analytics provides broader web analytics capabilities.

Each alternative differs in pricing structure, modeling depth, and industry focus.

Frequently Asked Questions

What does Triple Whale do?

Triple Whale is an ecommerce analytics and attribution platform that centralizes ad performance and revenue data.

Is Triple Whale cloud-based?

Yes. Triple Whale operates as a web-based SaaS platform.

Does Triple Whale integrate with Shopify?

Yes. Shopify integration is a core feature.

Who typically uses Triple Whale?

Ecommerce brands and DTC companies commonly use the platform.

Key Takeaways

Triple Whale is a cloud-based ecommerce analytics and marketing attribution platform designed for DTC and Shopify brands. It includes centralized dashboards, attribution tracking, creative analytics, profitability reporting, and cohort analysis tools. Pricing typically begins at approximately $99 per month and scales based on store revenue and feature access.