Software: Quantcast

Category: Programmatic Advertising & Audience Intelligence Platform

Primary Use: Audience targeting, programmatic media buying, and campaign measurement

Developer: Quantcast Corporation

Starting Price: Custom pricing (typically based on ad spend and services)

Free Trial/Plan: No public free plan; demo available

Platform: Web-based (cloud)

Official Website: quantcast.com

Quantcast is a cloud-based advertising technology platform that provides programmatic advertising, audience insights, and measurement solutions. The platform focuses on AI-driven audience targeting and real-time campaign optimization.

What Is Quantcast?

Quantcast is an adtech company founded in 2006. It offers a demand-side platform (DSP) known as Quantcast Platform for running programmatic display and video advertising campaigns.

The platform uses machine learning models to analyze audience behavior and optimize ad delivery across web and mobile environments.

Quantcast operates globally and integrates with advertising exchanges and publisher networks.

Who Uses Quantcast?

Quantcast is commonly used by brands, agencies, ecommerce companies, and enterprise marketing teams. It is particularly suited for businesses running large-scale programmatic advertising campaigns.

Media buyers use Quantcast to manage audience targeting and bidding strategies. Agencies use it to execute client campaigns across multiple markets. Brands use it to access audience intelligence insights.

Core Features

Quantcast provides programmatic advertising tools for display, video, and mobile campaigns.

Audience intelligence tools analyze demographic, behavioral, and interest-based data.

AI-driven optimization adjusts bids and targeting in real time.

Lookalike audience modeling helps identify users similar to existing customers.

Cross-device targeting enables campaigns across desktop, mobile, and connected TV in supported markets.

Brand safety tools support placement controls and fraud prevention.

Performance dashboards display impressions, clicks, conversions, and cost metrics.

Attribution tools provide insight into campaign impact and audience reach.

Publisher insights help measure audience traffic and engagement patterns.

Integrations and Compatibility

Quantcast integrates with major ad exchanges and supply-side platforms (SSPs).

The platform supports third-party data providers for audience enrichment.

Pixel tracking enables conversion measurement on advertiser websites.

API access may be available for enterprise reporting workflows.

Quantcast operates via web-based dashboards and cloud infrastructure.

Pricing Structure

Quantcast typically offers custom pricing based on advertising spend, service model (managed service or self-serve), and campaign scope.

Fees may include platform usage costs and media spend management fees.

Enterprise contracts may include onboarding, support services, and dedicated account management.

Advantages and Limitations

Quantcast combines programmatic buying with audience intelligence tools powered by machine learning. Its AI optimization features support real-time bid adjustments.

However, pricing is generally structured for mid-sized to enterprise advertisers. Advanced campaign management may require programmatic advertising expertise. Performance depends on data integration and campaign configuration.

Alternatives to Quantcast

Several platforms provide similar programmatic advertising functionality. The Trade Desk offers enterprise DSP capabilities. Google Display & Video 360 supports integrated programmatic buying. MediaMath provides DSP services for global advertisers. Adobe Advertising Cloud combines programmatic buying with analytics tools.

Each alternative differs in pricing structure, data access, and channel coverage.

Frequently Asked Questions

What does Quantcast do?

Quantcast is a programmatic advertising and audience intelligence platform that enables targeted digital ad campaigns.

Is Quantcast cloud-based?

Yes. Quantcast operates as a web-based SaaS platform.

Does Quantcast provide audience insights?

Yes. Audience intelligence and behavioral data analysis are core features.

Who typically uses Quantcast?

Enterprise brands, agencies, and media buyers commonly use the platform.

Key Takeaways

Quantcast is a cloud-based programmatic advertising and audience intelligence platform designed for targeted digital media buying. It includes AI-driven optimization, audience segmentation, cross-device targeting, attribution tools, and performance analytics dashboards. Pricing is custom and typically structured around advertising spend and service level agreements.