Software: Modash

Category: Influencer Discovery & Campaign Management Platform

Primary Use: Influencer search, audience analytics, and campaign tracking

Developer: Modash

Starting Price: Plans typically start around $199/month (pricing may vary by features and usage limits)

Free Trial/Plan: Free trial available

Platform: Web-based (cloud)

Official Website: modash.io

Modash is a cloud-based influencer marketing platform designed to help brands discover creators, analyze audience quality, and manage influencer partnerships. The platform focuses on influencer discovery and data transparency across social media channels.

What Is Modash?

Modash is a SaaS influencer marketing tool founded in 2018. It provides access to a large influencer database with filtering tools based on niche, location, audience size, engagement rate, and demographics.

The platform emphasizes first-party data collection and audience authenticity insights to support informed influencer selection.

Modash operates entirely online and supports cross-platform influencer analysis.

Who Uses Modash?

Modash is commonly used by ecommerce brands, direct-to-consumer (DTC) companies, marketing agencies, and influencer marketing teams. It is particularly suited for brands running performance-based influencer campaigns.

Marketing teams use Modash to identify creators aligned with their target audience. Ecommerce brands use it to track influencer-driven sales. Agencies use it to manage multiple influencer relationships.

Core Features

Modash provides influencer discovery tools that allow users to search millions of creators using advanced filters.

Audience analytics show demographic breakdowns including age, gender, and geographic distribution.

Fake follower detection tools evaluate audience authenticity and engagement quality.

Campaign tracking tools monitor content performance and influencer-generated sales.

Influencer relationship management features allow tracking of outreach, communication, and contracts.

Reporting dashboards provide exportable campaign analytics and performance metrics.

Integration tools support performance tracking through affiliate links and UTM parameters.

Real-time updates provide ongoing insights into influencer growth and engagement trends.

Integrations and Compatibility

Modash supports analytics across platforms such as Instagram, YouTube, and TikTok.

The platform integrates with ecommerce systems for tracking influencer-attributed revenue.

Export features allow integration with internal reporting tools and spreadsheets.

API access may be available for advanced data workflows.

Modash operates via web-based dashboards and cloud infrastructure.

Pricing Structure

Modash offers subscription-based pricing structured around user seats, influencer searches, and feature access. Plans typically start at approximately $199 per month and increase based on usage limits and advanced features.

Higher-tier plans may include expanded search credits, advanced campaign tracking, and team collaboration tools.

Billing is available monthly or annually, with annual subscriptions often providing discounted pricing.

Advantages and Limitations

Modash provides large-scale influencer discovery and detailed audience analytics across major social platforms. Its performance tracking tools support ecommerce-driven influencer campaigns.

However, pricing may be higher for smaller brands. Feature access and search limits vary by subscription tier. Advanced enterprise features may require higher-tier plans.

Alternatives to Modash

Several platforms provide similar influencer marketing functionality. HypeAuditor focuses on fraud detection and audience analysis. Upfluence offers influencer discovery and CRM tools. Aspire supports influencer campaign management. CreatorIQ provides enterprise influencer analytics.

Each alternative differs in pricing structure, database size, and campaign management capabilities.

Frequently Asked Questions

What does Modash do?

Modash is an influencer discovery and campaign management platform that helps brands find and analyze creators.

Is Modash cloud-based?

Yes. Modash operates as a web-based SaaS platform.

Does Modash detect fake followers?

Yes. The platform includes audience authenticity analysis tools.

Who typically uses Modash?

Ecommerce brands and marketing agencies commonly use the platform.

Key Takeaways

Modash is a cloud-based influencer marketing platform designed for influencer discovery and campaign performance tracking. It includes advanced search filters, audience analytics, fraud detection tools, and reporting dashboards. Pricing typically begins at approximately $199 per month and scales based on usage and feature access.