Software: Influencity

Category: Influencer Marketing Management & Analytics Platform

Primary Use: Influencer discovery, campaign management, and audience analysis

Developer: Influencity

Starting Price: Plans typically start around $198/month (pricing may vary by features and database access)

Free Trial/Plan: Demo available

Platform: Web-based (cloud)

Official Website: influencity.com

Influencity is a cloud-based influencer marketing platform designed to help brands and agencies discover creators, analyze audience quality, and manage influencer campaigns. The platform focuses on end-to-end influencer relationship management combined with performance analytics.

What Is Influencity?

Influencity is a SaaS influencer marketing tool founded in 2014. It provides access to a large influencer database and offers advanced filtering capabilities based on niche, location, engagement metrics, and audience demographics.

The platform combines influencer discovery, CRM-style relationship management, and campaign performance tracking within a unified dashboard.

Influencity operates entirely online and supports multi-platform influencer analysis.

Who Uses Influencity?

Influencity is commonly used by ecommerce brands, consumer goods companies, marketing agencies, and enterprise marketing teams. It is particularly suited for businesses managing ongoing influencer campaigns and long-term creator partnerships.

Marketing teams use Influencity to identify relevant creators and evaluate audience authenticity. Agencies use it to manage outreach and reporting. Brands use it to track influencer-driven engagement and conversions.

Core Features

Influencity provides influencer discovery tools that allow users to search millions of creators using advanced audience and performance filters.

Audience analytics deliver demographic breakdowns such as age, gender, interests, and geographic distribution.

Engagement rate analysis evaluates influencer interaction levels across posts and campaigns.

Campaign management tools support planning, collaboration, and performance monitoring.

Influencer CRM features allow storage of contact details, communication history, and campaign status.

Fraud detection tools analyze follower authenticity and suspicious engagement patterns.

Performance tracking dashboards measure reach, impressions, engagement, and estimated ROI.

Data export and reporting tools allow generation of custom reports for stakeholders.

Integrations and Compatibility

Influencity supports analytics across major platforms such as Instagram, YouTube, and TikTok.

The platform offers API access for enterprise-level data workflows.

Export capabilities support integration with internal reporting systems and spreadsheets.

Influencity operates via web-based dashboards and cloud infrastructure.

Pricing Structure

Influencity offers subscription-based pricing structured around database access, user seats, and feature modules. Plans typically start at approximately $198 per month and increase depending on influencer search volume and advanced features.

Higher-tier plans may include expanded analytics, CRM capabilities, and enterprise reporting tools.

Billing is available monthly or annually, with annual subscriptions often providing discounted pricing.

Advantages and Limitations

Influencity combines influencer discovery, campaign management, and CRM features in a single platform. Its advanced audience filters support targeted influencer selection.

However, pricing may be higher for smaller brands or startups. Feature access and search limits vary by subscription tier. Advanced enterprise capabilities may require higher-tier plans.

Alternatives to Influencity

Several platforms provide similar influencer marketing functionality. Modash focuses on influencer discovery and performance tracking. HypeAuditor emphasizes audience authenticity analysis. Upfluence offers CRM-driven influencer management. CreatorIQ provides enterprise-level influencer analytics.

Each alternative differs in pricing structure, database coverage, and campaign management depth.

Frequently Asked Questions

What does Influencity do?

Influencity is an influencer marketing platform that supports influencer discovery, campaign management, and audience analytics.

Is Influencity cloud-based?

Yes. Influencity operates as a web-based SaaS platform.

Does Influencity analyze audience demographics?

Yes. The platform provides demographic and engagement analytics.

Who typically uses Influencity?

Ecommerce brands and marketing agencies commonly use the platform.

Key Takeaways

Influencity is a cloud-based influencer marketing management platform designed for discovering creators, analyzing audience quality, and tracking campaign performance. It includes advanced search filters, CRM tools, fraud detection features, and reporting dashboards. Pricing typically begins at approximately $198 per month and scales based on feature access and database usage.