Software: Brand24

Category: Social Listening & Media Monitoring Platform

Primary Use: Brand monitoring, sentiment analysis, and online reputation tracking

Developer: Brand24 S.A.

Starting Price: Plans typically start around $79/month (pricing may vary by mentions volume and features)

Free Trial/Plan: Free trial available

Platform: Web-based (cloud)

Official Website: brand24.com

Brand24 is a cloud-based social listening and media monitoring platform designed to help businesses track brand mentions, analyze sentiment, and monitor online reputation. The platform focuses on real-time alerts and accessible analytics for small to mid-sized businesses.

What Is Brand24?

Brand24 is a SaaS media monitoring platform founded in 2011. It collects mentions from social media, blogs, news websites, forums, podcasts, and other online sources, and organizes them into searchable dashboards.

The platform enables businesses to monitor conversations about their brand, competitors, and industry keywords.

Brand24 operates entirely online and integrates with supported digital channels.

Who Uses Brand24?

Brand24 is commonly used by ecommerce brands, startups, marketing agencies, PR professionals, and small to mid-sized businesses. It is particularly suited for organizations seeking affordable brand monitoring and sentiment analysis tools.

Marketing teams use Brand24 to track campaign engagement. PR teams use it to monitor media coverage. Agencies use it to provide monitoring services to clients.

Core Features

Brand24 provides real-time monitoring of brand mentions across social media platforms and online publications.

Sentiment analysis tools categorize mentions as positive, negative, or neutral.

Influencer identification tools highlight accounts generating high engagement around tracked keywords.

Reach and engagement metrics estimate the impact of mentions.

Discussion volume charts display trends over time.

Hashtag tracking allows monitoring of campaign-related conversations.

Alert systems notify users of significant spikes in mentions.

Reporting dashboards provide exportable analytics summaries.

Integrations and Compatibility

Brand24 supports tracking across platforms such as X (formerly Twitter), Instagram (public data), YouTube, TikTok, blogs, forums, and news sites, depending on API availability.

Export features allow integration with reporting tools and spreadsheets.

API access may be available for advanced workflows.

Brand24 operates via web-based dashboards and cloud infrastructure.

Pricing Structure

Brand24 offers subscription-based pricing structured around the number of tracked keywords, mentions volume, and user accounts. Plans typically start at approximately $79 per month and increase based on monitoring scope and advanced features.

Higher-tier plans may include extended data access, advanced analytics, and additional team members.

Billing is available monthly or annually, with annual subscriptions often providing discounted pricing.

Advantages and Limitations

Brand24 provides accessible social listening tools with sentiment analysis and influencer identification features. Its pricing structure is generally suited for small to mid-sized businesses.

However, enterprise-level analytics and customization may be more limited compared to large-scale consumer intelligence platforms. Feature availability may depend on changes to social media data access policies.

Alternatives to Brand24

Several platforms provide similar social listening functionality. Mention offers brand monitoring and engagement tools. Brandwatch provides enterprise consumer intelligence analytics. Talkwalker supports AI-powered social listening. Meltwater focuses on media monitoring and PR analytics.

Each alternative differs in pricing structure, analytics depth, and enterprise capabilities.

Frequently Asked Questions

What does Brand24 do?

Brand24 is a social listening and media monitoring platform that tracks online brand mentions and analyzes sentiment.

Is Brand24 cloud-based?

Yes. Brand24 operates as a web-based SaaS platform.

Does Brand24 provide sentiment analysis?

Yes. Sentiment categorization is included in supported plans.

Who typically uses Brand24?

Startups, ecommerce brands, and marketing agencies commonly use the platform.

Key Takeaways

Brand24 is a cloud-based social listening and media monitoring platform designed for brand reputation tracking and campaign monitoring. It includes real-time alerts, sentiment analysis, influencer identification, and reporting dashboards. Pricing typically begins at approximately $79 per month and scales based on mentions volume and feature access.