Software: Nosto

Category: Ecommerce Personalization & Experience Platform

Primary Use: Product recommendations, onsite personalization, and merchandising automation

Developer: Nosto

Starting Price: Custom pricing (based on traffic and revenue volume)

Free Trial/Plan: Demo available

Platform: Web-based (cloud)

Official Website: nosto.com

Nosto is a cloud-based ecommerce personalization platform designed to help online retailers deliver tailored shopping experiences. The platform focuses on AI-driven product recommendations, merchandising automation, and behavioral targeting.

What Is Nosto?

Nosto is a SaaS ecommerce personalization solution founded in 2011. It enables brands to customize onsite experiences based on real-time customer behavior and purchase data.

The platform collects visitor interaction data and uses machine learning to generate dynamic product recommendations and targeted content.

Nosto operates entirely online and integrates directly with ecommerce storefronts.

Who Uses Nosto?

Nosto is commonly used by ecommerce brands, direct-to-consumer companies, and mid-sized to enterprise online retailers. It is particularly suited for businesses seeking to increase average order value and customer engagement.

Ecommerce retailers use Nosto to personalize category pages and product suggestions. Marketing teams use it to create targeted campaigns and promotional banners.

Core Features

Nosto provides AI-powered product recommendation widgets.

Onsite personalization tools customize content based on visitor behavior.

Merchandising automation tools adjust product rankings dynamically.

Behavioral segmentation enables targeting by browsing and purchase history.

Popups and dynamic content blocks support promotional messaging.

A/B testing tools allow experimentation with personalization strategies.

Analytics dashboards track engagement and revenue attribution.

Email personalization integrations extend recommendation data to campaigns.

Search personalization tools refine search results in supported plans.

API access supports advanced customization workflows.

Integrations and Compatibility

Nosto integrates with ecommerce platforms such as Shopify, Magento, BigCommerce, and Salesforce Commerce Cloud.

The platform supports integration with email marketing tools and advertising platforms.

API access is available for custom integrations and enterprise workflows.

Export functionality allows sharing campaign and personalization data.

Nosto operates as a web-based SaaS platform.

Pricing Structure

Nosto offers custom pricing based on website traffic, revenue volume, and selected modules.

Pricing tiers typically scale with ecommerce sales volume.

Enterprise plans may include advanced analytics, AI capabilities, and dedicated support.

Billing is structured through subscription agreements tailored to business size.

Advantages and Limitations

Nosto provides AI-driven personalization and merchandising tools designed for ecommerce growth. Its behavioral targeting features support dynamic customer experiences.

However, pricing is customized and may scale with business revenue. Implementation may require development resources for advanced customization.

Alternatives to Nosto

Several platforms provide similar ecommerce personalization functionality. Dynamic Yield offers enterprise personalization tools. Bloomreach provides AI-driven commerce experiences. LimeSpot focuses on product recommendations. Klevu supports personalized search and merchandising.

Each alternative differs in pricing structure, AI capabilities, and integration depth.

Frequently Asked Questions

What does Nosto do?

Nosto is an ecommerce personalization platform that delivers AI-driven product recommendations and dynamic onsite content.

Is Nosto cloud-based?

Yes. Nosto operates as a web-based SaaS platform.

Does Nosto support product recommendations?

Yes. AI-powered product recommendation widgets are a core feature.

Who typically uses Nosto?

Ecommerce brands and online retailers commonly use the platform.

Key Takeaways

Nosto is a cloud-based ecommerce personalization and merchandising platform designed to deliver AI-driven shopping experiences. It includes product recommendations, behavioral segmentation, merchandising automation, A/B testing, analytics dashboards, and ecommerce integrations. Pricing is custom and typically scales based on website traffic and revenue volume.