Software: Omnisend

Category: Email & SMS Marketing Automation Platform

Primary Use: Ecommerce email campaigns, SMS marketing, and automation workflows

Developer: Omnisend

Starting Price: Free plan available; paid plans typically start around $16–$20/month (pricing scales by contact list size)

Free Trial/Plan: Free plan available

Platform: Web-based (cloud)

Official Website: omnisend.com

Omnisend is a cloud-based marketing automation platform designed specifically for ecommerce businesses. It provides tools for email marketing, SMS campaigns, push notifications, and automated customer workflows.

What Is Omnisend?

Omnisend is a SaaS ecommerce marketing platform launched in 2014. It enables businesses to create multi-channel campaigns that combine email, SMS, and web push notifications.

The platform connects directly with ecommerce stores to sync customer data, order history, and browsing behavior.

Omnisend operates entirely online and includes performance tracking dashboards.

Who Uses Omnisend?

Omnisend is commonly used by ecommerce brands, online retailers, direct-to-consumer businesses, and small to mid-sized marketing teams. It is particularly suited for companies looking for multi-channel automation beyond email.

Ecommerce brands use Omnisend for abandoned cart sequences and promotional campaigns. Marketing teams use it to segment customers based on purchase history and engagement.

Core Features

Omnisend provides email marketing tools with drag-and-drop campaign builders.

SMS marketing features support promotional and transactional messaging.

Web push notification tools allow reaching customers through browser alerts.

Automation workflows enable abandoned cart, welcome, and post-purchase sequences.

Customer segmentation tools allow targeting based on behavior and order history.

Product picker tools integrate store inventory into campaigns.

A/B testing features support campaign optimization.

Analytics dashboards display revenue attribution and engagement metrics.

Pre-built ecommerce automation templates accelerate campaign setup.

Customizable signup forms and popups support list growth.

Integrations and Compatibility

Omnisend integrates with ecommerce platforms such as Shopify, WooCommerce, BigCommerce, and Wix.

The platform supports integration with Facebook Ads and Google Ads for retargeting workflows.

API access is available for custom data integrations.

Export functionality allows sharing campaign and subscriber data.

Omnisend operates as a web-based SaaS platform.

Pricing Structure

Omnisend offers a free plan with limited contacts and monthly email sends.

Paid plans typically start at approximately $16–$20 per month and increase based on contact list size and messaging volume.

SMS pricing is usage-based and billed separately from email subscription fees.

Higher-tier plans may include advanced reporting and priority support.

Billing is available monthly or annually, with annual subscriptions often offering discounted pricing.

Advantages and Limitations

Omnisend provides multi-channel automation combining email, SMS, and push notifications. Its ecommerce integrations support product-based campaigns.

However, pricing increases as subscriber lists grow. SMS usage adds additional costs. Advanced CRM features may be limited compared to enterprise automation platforms.

Alternatives to Omnisend

Several platforms provide similar ecommerce marketing automation functionality. Klaviyo offers advanced segmentation and predictive analytics. Mailchimp supports email marketing and automation. Drip focuses on ecommerce lifecycle marketing. Brevo (formerly Sendinblue) provides email and SMS campaigns.

Each alternative differs in pricing structure, automation depth, and ecommerce integration features.

Frequently Asked Questions

What does Omnisend do?

Omnisend is an ecommerce marketing automation platform that supports email, SMS, and push notification campaigns.

Is Omnisend cloud-based?

Yes. Omnisend operates as a web-based SaaS platform.

Does Omnisend support SMS marketing?

Yes. SMS campaigns are included with usage-based pricing.

Who typically uses Omnisend?

Ecommerce brands and online retailers commonly use the platform.

Key Takeaways

Omnisend is a cloud-based email and multi-channel marketing automation platform designed for ecommerce businesses. It includes email campaigns, SMS messaging, web push notifications, segmentation tools, automation workflows, ecommerce integrations, and revenue tracking dashboards. Pricing begins with a free plan and paid subscriptions typically start at approximately $16–$20 per month, scaling based on contact list size and messaging volume.