Software: Crazy Egg

Category: Website Heatmaps & Conversion Rate Optimization (CRO) Tool

Primary Use: Heatmaps, session recordings, and A/B testing

Developer: Crazy Egg

Starting Price: Typically starts around $29/month (pricing varies by traffic volume)

Free Trial/Plan: Free trial available

Platform: Web-based (cloud)

Official Website: crazyegg.com

Crazy Egg is a cloud-based website optimization platform designed to help businesses understand visitor behavior through heatmaps, recordings, and testing tools. The platform focuses on improving conversion rates by visualizing how users interact with web pages.

What Is Crazy Egg?

Crazy Egg is a SaaS analytics and CRO tool founded in 2006. It provides visual reports that show where users click, scroll, and interact on a webpage.

The platform enables businesses to analyze user behavior and run experiments to improve website performance.

Crazy Egg operates entirely online and requires installing a tracking script on the website.

Who Uses Crazy Egg?

Crazy Egg is commonly used by marketers, ecommerce brands, UX designers, agencies, and small to mid-sized businesses. It is particularly suited for teams optimizing landing pages and sales funnels.

Marketing teams use Crazy Egg to identify high-performing page elements. UX teams use it to analyze user navigation patterns.

Core Features

Crazy Egg provides heatmaps that display click activity on webpages.

Scroll maps show how far users scroll down a page.

Confetti reports segment clicks by traffic source and device.

Session recordings capture individual user interactions.

A/B testing tools allow experimenting with page variations.

Snapshot reports provide visual overviews of user behavior.

Error tracking tools identify broken elements and issues.

Dashboard reporting tracks performance metrics.

Traffic segmentation tools analyze behavior by source.

Integration tools support connecting with other marketing platforms.

Integrations and Compatibility

Crazy Egg integrates with ecommerce platforms and content management systems.

The platform supports integration with Google Analytics for combined reporting.

Tracking scripts can be installed on most websites.

Export functionality allows downloading behavior reports.

Crazy Egg operates as a web-based SaaS platform.

Pricing Structure

Crazy Egg offers tiered pricing plans based on monthly pageviews and feature access.

Plans typically start around $29 per month and increase based on traffic volume.

Higher-tier plans may include more snapshots, recordings, and A/B tests.

Billing is available monthly or annually, with annual subscriptions often offering discounted pricing.

Advantages and Limitations

Crazy Egg provides visual behavior insights that support conversion optimization. Its heatmap and session recording features are straightforward to implement.

However, advanced analytics capabilities may be limited compared to full analytics suites. Pricing scales with traffic volume. Real-time analytics features may be limited depending on plan.

Alternatives to Crazy Egg

Several platforms provide similar heatmap and CRO functionality. Hotjar offers heatmaps and user feedback tools. Microsoft Clarity provides free session recordings and heatmaps. Lucky Orange supports live visitor tracking and recordings. FullStory offers enterprise session replay and analytics.

Each alternative differs in pricing structure, analytics depth, and feature sets.

Frequently Asked Questions

What does Crazy Egg do?

Crazy Egg is a website optimization tool that provides heatmaps, session recordings, and A/B testing features.

Is Crazy Egg cloud-based?

Yes. Crazy Egg operates as a web-based SaaS platform.

Does Crazy Egg support A/B testing?

Yes. A/B testing tools are included in supported plans.

Who typically uses Crazy Egg?

Marketers, ecommerce brands, and UX teams commonly use the platform.

Key Takeaways

Crazy Egg is a cloud-based website optimization platform designed to visualize user behavior and improve conversion rates. It includes heatmaps, scroll maps, session recordings, A/B testing tools, traffic segmentation, and dashboard reporting. Pricing typically starts around $29 per month and scales based on traffic volume and feature access.