Software: Loomly

Category: Social Media Management & Content Planning Platform

Primary Use: Social media scheduling, content collaboration, and performance analytics

Developer: Loomly

Starting Price: Plans typically start from approximately $26/month (pricing may vary by users and social accounts)

Free Trial/Plan: Free trial available

Platform: Web-based (cloud)

Official Website: loomly.com

Loomly is a cloud-based social media management platform designed to help teams plan, create, schedule, and analyze social media content across multiple platforms. The software supports collaboration workflows and structured content calendars.

What Is Loomly?

Loomly is a SaaS social media management tool launched in 2015. It focuses on providing a centralized content planning environment for marketing teams and agencies managing multiple social media accounts.

The platform enables users to draft posts, schedule content, manage approvals, and track engagement metrics. It supports publishing to major social networks through integrated APIs.

Loomly operates entirely online and does not require installation.

Who Uses Loomly?

Loomly is commonly used by marketing agencies, small to mid-sized businesses, ecommerce brands, nonprofits, and in-house social media teams. It is particularly suited for organizations requiring structured collaboration and approval workflows.

Agencies use Loomly to manage multiple client accounts. Marketing teams use it to coordinate content calendars and campaign launches. Ecommerce brands use it to schedule product promotions and announcements.

Core Features

Loomly provides a content calendar interface that displays scheduled posts across connected social media accounts. Users can create, edit, and schedule posts directly within the dashboard.

Post creation tools allow drafting content, uploading images or videos, and previewing how posts will appear on different social networks. The platform supports platform-specific formatting and character limits.

Collaboration features include role-based permissions, internal comments, and approval workflows. Team members can review and approve posts before publishing.

Loomly supports scheduling and automated publishing to platforms such as Facebook, Instagram, LinkedIn, Twitter (X), Pinterest, and Google Business Profile.

Analytics dashboards provide performance metrics including engagement rates, impressions, clicks, and follower growth. Reports can be exported for sharing with stakeholders or clients.

The platform also offers content inspiration suggestions based on trending topics and social media best practices.

Integrations and Compatibility

Loomly integrates directly with major social media platforms through official APIs. It also connects with tools such as Slack for notifications and Google Analytics for tracking link performance.

Zapier integration supports extended workflow automation. The platform is accessible through modern web browsers and also offers mobile app access for content management on the go.

Pricing Structure

Loomly offers tiered subscription plans based on the number of users and social media accounts connected. Entry-level plans typically start at approximately $26 per month, with pricing increasing as team size and account limits expand.

Higher-tier plans include additional users, advanced analytics, and custom branding options. Enterprise pricing is available for large organizations requiring expanded support.

Billing is available monthly or annually, with annual subscriptions often providing discounted pricing.

Advantages and Limitations

Loomly provides structured collaboration tools and content calendar visualization. Its approval workflows support team-based social media management. Multi-platform scheduling simplifies campaign coordination.

However, advanced social listening and influencer tracking features may be limited compared to enterprise-level platforms. Pricing increases with additional users and accounts. Some advanced analytics features may require higher-tier plans.

Alternatives to Loomly

Several platforms provide similar social media management functionality. Hootsuite supports scheduling and analytics across multiple platforms. Buffer offers simplified scheduling tools. Sprout Social includes advanced analytics and CRM features. SocialPilot provides cost-effective multi-account management.

Each alternative differs in pricing structure, analytics depth, and collaboration capabilities.

Frequently Asked Questions

What does Loomly do?

Loomly is a social media management platform that supports content planning, scheduling, collaboration, and analytics.

Is Loomly cloud-based?

Yes. Loomly operates as a web-based SaaS platform.

Does Loomly support multiple social networks?

Yes. It supports major platforms including Facebook, Instagram, LinkedIn, and Twitter (X).

Can Loomly manage team approvals?

Yes. Approval workflows and role-based permissions are included.

Who typically uses Loomly?

Marketing teams, agencies, and ecommerce brands commonly use the platform.

Key Takeaways

Loomly is a cloud-based social media management and content planning platform designed to help teams schedule posts, collaborate on campaigns, and track performance metrics. Pricing typically begins at approximately $26 per month and scales based on the number of users and connected social accounts. It is commonly used by agencies and marketing teams managing multi-platform social media strategies.