Software Overview

Software: Moz Pro

Category: All-in-One SEO Software

Primary Use: Keyword research, rank tracking, backlink analysis, and site audits

Developer: Moz

Starting Price: From about $49/month

Free Trial/Plan: Free trial available

Platform: Web-based (cloud)

Official Website: moz.com

Moz Pro is a cloud-based SEO platform that provides tools for improving search visibility and analyzing website performance. The software combines keyword research, backlink intelligence, technical audits, and ranking monitoring within a single interface. 

What Is Moz Pro?

Moz Pro is an all-in-one SEO toolkit designed to help organizations monitor and improve their performance in search engines. The platform includes a suite of tools that support keyword analysis, site optimization, competitor research, and link evaluation. 

The software has been developed by Moz, a company founded in 2004 that focuses on search marketing tools and data. Moz Pro is accessed through a web browser and does not require local installation.

Users typically create campaigns inside the platform to track keyword rankings, audit websites, and analyze backlink profiles. The system is used across multiple industries by marketing teams, agencies, and website owners seeking to manage SEO workflows from a centralized dashboard.

Who Uses Moz Pro?

Common User Groups

Moz Pro is used by a wide range of digital professionals, including:

  • SEO specialists
  • Digital marketing agencies
  • Small and medium-sized businesses
  • Ecommerce teams
  • Content publishers
  • In-house marketing departments

The platform supports organizations of different sizes looking to streamline SEO operations. 

Typical Use Cases

Keyword performance tracking

Teams monitor how targeted keywords rank in search engines.

Technical SEO auditing

Users scan websites to identify crawl errors and optimization issues.

Backlink analysis

Organizations review inbound links and domain authority metrics.

Competitor research

Marketing teams compare rankings and link profiles with competing sites.

SEO reporting

Agencies generate reports to monitor progress and communicate results.

Core Features

Keyword Explorer

What it does:

Keyword Explorer helps users discover and evaluate search terms relevant to their websites.

How users typically use it:

Users enter seed keywords to generate suggestions and review metrics such as search volume and difficulty.

Key capabilities:

  • Keyword suggestions
  • Search volume estimates
  • Keyword difficulty scoring
  • SERP analysis
  • Related keyword discovery

Keyword research tools help guide content planning and optimization efforts.

Rank Tracking (Rank Tracker)

What it does:

Rank Tracker monitors keyword positions across search engines over time.

How users typically use it:

Users create campaigns and track keyword movements for specific domains and locations.

Key capabilities:

  • Automated ranking updates
  • Historical position tracking
  • Local and national tracking
  • SERP feature monitoring
  • Competitor ranking comparison

Rank tracking supports ongoing SEO performance monitoring.

Link Explorer (Backlink Analysis)

What it does:

Link Explorer analyzes backlink profiles and evaluates link authority.

How users typically use it:

Users review referring domains, anchor text, and domain metrics.

Key capabilities:

  • Backlink discovery
  • Referring domain analysis
  • Anchor text reports
  • Domain Authority metrics
  • Spam score indicators

Backlink analysis helps users understand off-page SEO signals.

Site Crawl (Technical SEO Audit)

What it does:

The site audit tool crawls websites to identify technical SEO issues.

How users typically use it:

Users schedule weekly crawls to detect errors affecting indexing and performance.

Key capabilities:

  • Crawl error detection
  • Page optimization insights
  • Duplicate content alerts
  • Site health reporting
  • Prioritized issue lists

Technical audits help maintain website health and search accessibility.

On-Page Optimization Tools

What it does:

Moz Pro provides recommendations for improving individual page optimization.

How users typically use it:

Users analyze specific URLs to receive guidance on keyword usage and content improvements.

Key capabilities:

  • On-page grader
  • Content optimization suggestions
  • Keyword targeting insights
  • Page-level recommendations

These tools support content-focused SEO workflows.

Reporting and Campaign Management

What it does:

Moz Pro includes reporting features for monitoring SEO performance.

How users typically use it:

Agencies and teams generate reports for internal tracking or client delivery.

Key capabilities:

  • Campaign dashboards
  • Custom reports
  • Scheduled reporting
  • Exportable data
  • Multi-site campaign tracking

Reporting features help centralize SEO data.

Integrations and Compatibility

Native Integrations

Moz Pro connects with common analytics platforms, including:

  • Google Analytics
  • Google Search Console

These integrations allow users to combine SEO data with broader website analytics.

API Access

Moz provides API access and additional data products for organizations that need large-scale or custom integrations. 

Platform Availability

  • Web-based SaaS platform
  • Accessible via modern browsers
  • MozBar browser extension available
  • No desktop installation required

Pricing Structure

(Pricing may change — verify on the official site.)

Moz Pro offers tiered subscription plans with usage limits that increase at higher levels.

Starter — about $49/month

Includes:

  • Basic keyword tracking
  • Limited site crawls
  • Core SEO tools
  • One user

This entry tier is designed for smaller projects. 

Standard — about $99/month

Includes:

  • Increased crawl limits
  • Expanded keyword queries
  • Campaign tracking
  • Additional reporting features

Medium — about $179/month

Includes:

  • Higher keyword tracking limits
  • More campaigns
  • Branded reports
  • Larger crawl capacity

Large — about $299/month

Includes:

  • Expanded data limits
  • Multiple users
  • Multi-site tracking
  • Increased crawl volume

Higher tiers increase data allowances and team capacity. 

Free Trial

Moz Pro typically offers a free trial period that allows users to test the platform before subscribing. 

Billing Options

  • Monthly billing
  • Annual discounts available
  • Pricing scales based on usage limits

Advantages and Limitations

Notable Advantages

  • Combines multiple SEO tools in one platform
  • Includes proprietary authority metrics
  • Provides technical site auditing
  • Supports campaign-based tracking
  • Cloud-based access

Potential Limitations

  • Usage limits vary by plan
  • Advanced data tied to higher tiers
  • Some features require campaign setup
  • Primarily focused on SEO workflows

Alternatives to Moz Pro

Several SEO platforms provide similar functionality.

SE Ranking

Offers rank tracking, audits, and competitor analysis tools.

Ahrefs

Focuses strongly on backlink intelligence and keyword research.

Semrush

Provides a broad digital marketing toolkit including SEO and PPC.

Majestic

Specializes primarily in backlink analysis.

These tools serve overlapping SEO research and optimization use cases.

Frequently Asked Questions

What does Moz Pro do?

Moz Pro is an SEO software platform that provides tools for keyword research, rank tracking, backlink analysis, and technical site audits.

Is Moz Pro cloud-based?

Yes. The platform operates as a web-based SaaS application.

Does Moz Pro offer a free trial?

Yes. Moz Pro typically provides a limited free trial for new users.

What is Domain Authority in Moz?

Domain Authority is a proprietary Moz metric used to estimate a website’s ranking strength.

Who typically uses Moz Pro?

SEO professionals, agencies, and marketing teams commonly use the platform.

Key Takeaways

Moz Pro is a cloud-based SEO platform that provides tools for keyword research, rank tracking, backlink analysis, and technical site auditing. The software is used by agencies, businesses, and digital marketers to monitor search visibility and manage SEO workflows. Pricing generally begins around $49 per month, with expanded data limits and multi-user capabilities available in higher subscription tiers.