Software: Viral Loops

Category: Referral Marketing & Viral Campaign Software

Primary Use: Referral campaigns, waitlists, giveaways, and user-driven growth

Developer: Viral Loops (Viral Loops Ltd.)

Starting Price: From approximately $49/month (pricing may vary by campaign type)

Free Trial/Plan: Free trial available

Platform: Web-based (cloud)

Official Website: viralloops.com

Viral Loops is a cloud-based referral marketing platform designed to help businesses grow audiences through structured viral campaigns. The software enables companies to create referral programs, pre-launch waitlists, giveaways, and milestone-based reward campaigns.

What Is Viral Loops?

Viral Loops is a SaaS platform founded in 2016 that focuses on word-of-mouth growth strategies. The system allows businesses to create referral-driven campaigns where users earn rewards for inviting others.

The platform provides pre-built campaign templates based on common growth strategies such as pre-launch waitlists, milestone referrals, newsletter sharing loops, and contest-based campaigns. Each participant receives a unique referral link to track signups or conversions.

Viral Loops operates entirely online and integrates with email marketing and CRM platforms to automate follow-up workflows.

Who Uses Viral Loops?

Common User Groups

Viral Loops is used by:

  • SaaS startups
  • Ecommerce brands
  • App developers
  • Marketing agencies
  • Content creators
  • Online communities

The platform supports businesses focused on audience growth and referral-based acquisition.

Typical Use Cases

Pre-launch waitlists

Startups build anticipation before launching products.

Referral-based user acquisition

Companies incentivize users to invite friends.

Milestone reward campaigns

Participants unlock rewards after reaching referral targets.

Giveaways and contests

Brands run sweepstakes campaigns to grow email lists.

Newsletter growth loops

Media brands encourage subscribers to refer others.

Core Features

Campaign Templates

What it does:

Viral Loops provides structured templates for common growth models.

How users typically use it:

Users select a campaign type and customize it to match branding and goals.

Key capabilities:

  • Pre-launch waitlist template
  • Milestone referral template
  • Giveaway template
  • Newsletter referral loop
  • Custom campaign builder

Templates simplify setup for different campaign objectives.

Referral Tracking System

What it does:

The platform tracks participant referrals automatically.

How users typically use it:

Participants receive unique referral links to share.

Key capabilities:

  • Unique referral link generation
  • Automated referral tracking
  • Leaderboard display options
  • Real-time participant tracking
  • Fraud detection tools

Referral tracking enables viral growth measurement.

Reward & Incentive Management

What it does:

Viral Loops allows businesses to configure reward structures.

How users typically use it:

Users define rewards based on referral counts or milestones.

Key capabilities:

  • Tiered reward systems
  • Milestone-based incentives
  • Early-access prioritization
  • Automated reward notifications
  • Double-sided reward options

Rewards can be tailored to campaign objectives.

Landing Page & Form Builder

What it does:

The platform includes tools to create signup pages and forms.

How users typically use it:

Users embed forms on websites or use hosted pages.

Key capabilities:

  • Drag-and-drop landing page builder
  • Embedded signup widgets
  • Custom domain support
  • Mobile-responsive pages
  • Branding customization

Landing pages are designed for high-conversion campaigns.

Email & CRM Integrations

What it does:

Viral Loops integrates with email marketing and CRM tools.

How users typically use it:

Leads are automatically synced to marketing automation platforms.

Key capabilities:

  • Mailchimp integration
  • ActiveCampaign integration
  • HubSpot integration
  • Zapier connectivity
  • API access

Integrations streamline follow-up campaigns.

Analytics & Performance Reporting

What it does:

The platform provides dashboards for campaign performance monitoring.

How users typically use it:

Teams track referral growth and conversion rates.

Key capabilities:

  • Signup tracking
  • Referral conversion metrics
  • Participant ranking
  • Campaign growth analytics
  • Exportable data reports

Analytics support optimization and ROI tracking.

Integrations and Compatibility

Email Marketing Integrations

Viral Loops integrates with:

  • Mailchimp
  • ActiveCampaign
  • HubSpot
  • ConvertKit
  • GetResponse

These integrations enable automated email workflows.

CRM & Workflow Integrations

The platform connects with:

  • Salesforce (via API)
  • Zapier
  • Custom applications through API access

Platform Availability

  • Web-based SaaS platform
  • Hosted campaign pages
  • Embeddable forms and widgets
  • No desktop installation required

Pricing Structure

(Pricing may change — verify on the official site.)

Viral Loops offers subscription plans based on feature access and campaign limits.

Startup Plan — from approximately $49/month

Includes:

  • Basic referral campaigns
  • Limited participants
  • Core integrations
  • Standard analytics

Growth Plan — from approximately $99/month

Includes:

  • Increased participant limits
  • Advanced campaign templates
  • Expanded integrations
  • Branding customization

Business Plan — from approximately $199/month

Includes:

  • Higher campaign limits
  • API access
  • Advanced reporting
  • Priority support

Enterprise Plan — custom pricing

Includes:

  • Custom integrations
  • Dedicated support
  • Advanced security
  • High-volume campaigns

Billing Options

  • Monthly subscriptions
  • Annual discounts available
  • Pricing scales with participant volume and feature access

Advantages and Limitations

Notable Advantages

  • Multiple referral campaign templates
  • Milestone-based reward systems
  • Pre-launch and waitlist support
  • Email marketing integrations
  • Customizable landing pages

Potential Limitations

  • No permanent free plan
  • Participant limits vary by plan
  • Advanced integrations tied to higher tiers
  • Requires active campaign management

Alternatives to Viral Loops

Several platforms provide similar referral marketing functionality.

UpViral

Focused on viral referral campaigns and giveaways.

KickoffLabs

Supports pre-launch referral campaigns.

Prefinery

Specializes in waitlists and beta program management.

Gleam

Provides contest and referral-based promotions.

These platforms support comparable viral growth workflows.

Frequently Asked Questions

What does Viral Loops do?

Viral Loops is a referral marketing platform used to run viral campaigns, waitlists, and milestone-based reward programs.

Is Viral Loops cloud-based?

Yes. It operates as a web-based SaaS platform.

Does Viral Loops integrate with email marketing tools?

Yes. It integrates with platforms such as Mailchimp and ActiveCampaign.

Can Viral Loops manage pre-launch waitlists?

Yes. It provides templates specifically designed for pre-launch campaigns.

Who typically uses Viral Loops?

Startups, ecommerce brands, and marketing teams commonly use the platform.

Key Takeaways

Viral Loops is a cloud-based referral marketing platform designed to support viral campaigns, milestone rewards, and pre-launch waitlists. The software includes referral tracking, landing page tools, email integrations, and analytics dashboards. Pricing begins at approximately $49 per month and scales based on campaign limits and feature access.